UBS lowers Harley-Davidson's PT on lower shipment levels

Harley-Davidson

04/03/2026 16:51

** UBS lowers Harley-Davidson's HOG.N price target on lower shipment levels and tariff impact in 2026

** New PT at $19 from $27 earlier, representing 2.8% upside on stock's last close

** Brokerage says co expects margin impact of incremental tariffs of $25 million in FY26

** Adds that it also expects lower Harley-Davidson Financial Services (HDFS) earnings power in the short term

** On Feb 10, HOG reported wider Q4 loss on slowing sales amid a broader consumer pullback on big-ticket purchases

** Including session moves, shares down about 5.9% YTD

 (Reporting by Parth Chandna)

 ((Parth.Chandna@thomsonreuters.com;))