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RCS - Huddled Group PLC - Boop joins Peeko.co.uk

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RNS Number : 6513A  Huddled Group PLC  16 April 2026

This is a Reach announcement and the information contained is not considered
to be material or to have a significant impact on management's expectations of
the Company's performance.

 

Huddled Group plc

 

("Huddled", the "Company" or the "Group")

 

Boop joins Peeko.co.uk

 

Huddled Group plc (AIM:HUD), the circular economy e-commerce group, is pleased
to announce that Boop Beauty has now been fully incorporated into Peeko.co.uk
- the 'Surplus Superstore'.

 

Peeko.co.uk, is the new singular website for of Huddled Group. The transition
to the new site saw Discount Dragon rebranded to Peeko.co.uk last week, with
Boop Beauty products now available on the site as of this week.

 

As well as incorporating all the Huddled brands, Peeko, the Surplus
Superstore, will, over the coming months, extend its offering beyond
groceries, alcohol, health and wellness and beauty to homeware and
electronics, helping manufacturers and retailers deal with surplus in an
ethical and economical way. In saving surplus from waste, it is able to pass
on huge savings to the end consumer, thus saving their pocket as well as the
planet.

 

In addition to the bargains, customers will be able to enjoy next day delivery
on all items ordered up to 11pm via the fully tracked Royal Mail 24-hour
delivery service.

 

 

Martin Higginson, Executive Chairman said: "The transition to a single Surplus
Superstore, 'Peeko', is another major milestone for the company. Over the
coming weeks, we will continue to expand our range, working closely with
partners, both new and old, to help them find a home for their surplus
inventory.  Our mission will remain the same, offering amazing value to our
customers whilst reducing waste.

 

"Peeko will, we believe, deliver a simplified website with easy pricing and an
evolving range. We aim to develop a single Surplus Superstore, allowing
customers to go on a journey of discovery, whilst still bagging a bargain.
 Ultimately it's all about: Less waste. More value. Smarter shopping."

 

 

 

Enquiries:

 

For further information please visit www.huddled.com/investors, or contact:

 

 Huddled Group plc                             investors@huddled.com

 Martin Higginson

 Daniel Wortley

 Alma Strategic Communications (Financial PR)  huddled@almastrategic.com

 Rebecca Sanders-Hewett

 Sam Modlin

 

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