Japan's Olympic sponsors hire consultants to assess potential brand damage-FT

Intage Holdings

10/06/2021 08:30

TOKYO, June 10 (Reuters) - Japanese corporate 2020 Olympic
sponsors have hired consulting firms to advise them on whether
to push ahead with Olympic-themed marketing plans or limit their
association with an event that could damage their brands, the
Financial Times reported.
    The consultants include Kantar Group from Britain and two
Japan-based firms, Macromill Inc  3978.T  and Intage Holdings
 4326.T , the FT said, citing unidentified people.
    More than 60 Japanese companies, such as Toyota Motor Corp
and  7203.T  and beverage maker Asahi Holdings,  5857.T  have
together paid more than $3 billion to sponsor the Tokyo
Games. urn:newsml:reuters.com:*:nL2N2NK0CY
    Most Japanese want the games canceled or delayed again, amid
concern that tens of thousands of foreign athletes and Olympic
officials could bring new coronavirus variants and further
pressure on an already stretched medical system.

 (Reporting by Tim Kelly
Editing by Peter Graff)
 ((tim.kelly@thomsonreuters.com; +813-6441-1311;))