REG - ITV PLC - ITVX launch update

ITVAnnouncement

13/01/2023 07:00

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RNS Number : 6044M  ITV PLC  13 January 2023

ITVX launch month delivers 55% increase in ITV's streaming viewing and 65%
increase in online users

 

ITVX, ITV's new, free, ad-funded streaming service, has enjoyed a strong
launch month delivering a 55% increase in ITV's streaming hours in the first
month after its launch (8 December 2022 - 7 January 2023) compared to the same
period last year.

 

During the launch month ITV's online users increased by 65% compared to the
same period last year.  The latter stages of the World Cup were big draws
while ITVX's new exclusive content also performed strongly, attracting new and
light viewers to ITV.

 

Carolyn McCall, ITV CEO, said:

 

"It is great to see so many new viewers coming into ITVX. The football World
Cup has been an important part of that. Excluding the football, our
underlying streaming viewing during the month was up 29% year on year and we
continue to see strong year on year growth in January.

 

"Away from live streaming, viewers have welcomed our strong slate of
commissioned launch titles exclusive to ITVX, with many viewers coming from
harder to reach audiences.

 

"With over 15,000 hours of programming and films on ITVX, our new service is a
destination for discovery and is engaging users as they discover the quality
and depth of our content.

 

"ITVX has also landed really well with advertisers who see the increased value
of the scale and reach of the audience they can now target in a high quality,
brand safe and measurable streaming environment."

 

 

NOTES TO EDITORS

 

1)    Streaming hours measures the total amount of time in hours that
registered users spent streaming ITV's programme content across ITV's owned
and operated platforms. It excludes viewing on third party platforms. This
figure includes both ad-funded and subscription  streaming and represents
around three quarters of ITV's total streaming hours.

2)    Users are defined as a registered user that has accessed the owned
and operated streaming platforms within the dates ascribed.

 

About ITVX

Launched in late 2022, ITVX is UK's freshest streaming service, letting
viewers stream new programme exclusives, with adverts, for free; ranging from
premium dramas, documentaries, US series, comedy and reality shows to
blockbuster films and much, much more. ITVX is the first streaming service in
the UK to offer viewers the flexibility to access free content with ads and
ad-free paid subscription, all in one place. Paying subscribers also have
access to BritBox UK. ITVX live streams must-watch events, from live sport to
Love Island, as they are broadcast on ITV's channels. ITVX also offers an
ever-changing host of exclusive themed channels in line with viewer
preferences and popularity; these constantly evolving pop-up channels provide
a scheduled experience through a streaming service

During launch  month viewers were attracted to exclusive launch content such
as cold war drama A Spy Among Friends starring Damian Lewis and Guy Pearce,
(https://www.itv.com/presscentre/ep1week50/litvinenko-itvx) Litvinenko
(https://www.itv.com/presscentre/ep1week50/litvinenko-itvx) starring David
Tennant and Mark Bonnar, high stakes family drama
(https://www.itv.com/presscentre/ep1week51/riches-itvx) Riches
(https://www.itv.com/presscentre/ep1week51/riches-itvx) starring Deborah
Ayorinde and Hugh Quarshie as well as landmark natural history documentary
(https://www.itv.com/presscentre/ep1week51/year-planet-earth-itvx) A Year on
Planet Earth
(https://www.itv.com/presscentre/ep1week51/year-planet-earth-itvx) presented
by Stephen Fry, gripping thriller
(https://www.itv.com/presscentre/press-releases/itv-commissions-gripping-four-part-thriller-without-sin-starring-vicky-mcclure)
Without Sin
(https://www.itv.com/presscentre/press-releases/itv-commissions-gripping-four-part-thriller-without-sin-starring-vicky-mcclure)
starring Vicky McClure and adrenaline-fuelled new game show
(https://www.itv.com/presscentre/press-releases/itv-and-twofour-announce-new-adrenalin-filled-format-loaded-paradise)
Loaded in Paradise
(https://www.itv.com/presscentre/press-releases/itv-and-twofour-announce-new-adrenalin-filled-format-loaded-paradise)
.

 

 

For further enquiries please contact:

 

Investor Relations

Pippa Foulds +44 7778 031097

Sarah Comfort +44 7551 798668

 

Media Relations

Paul Moore +44 7860 794444

 

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