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JWNG — Jaywing News Story

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Annual Financial Report

RNS Number : 0407O

Jaywing PLC

30 September 2019

 

Jaywing plc

30 September 2019

Jaywing plc

("Jaywing" or "the Company")

Posting of Annual Report and Accounts

 

Jaywing plc, the UK agency specialising in data science, announces that copies of the Annual Report and Accounts for the year ended 31 March 2019 are today being posted to shareholders and are available to view on the Company's website: www.jaywingplc.com.

 

The page references below refer to those in the Annual Report and Accounts.

 

 

Enquiries:

Jaywing plc

Michael Sprot (Company Secretary)                                        Tel: 0114 281 1200

 

Cenkos Securities plc

Nicholas Wells (Nominated Adviser)                                       Tel: 0207 397 8920

 

 

 

 

 

 

Financial highlights from continuing operations

 

 

Year to 31 March 2019
£'000
Year to 31 March 2018
£'000
Revenue35,55441,511
Gross profit*29,84530,849
Adjusted EBITDA** (note 1)3,3292,889
Adjusted EBITDA margin***11.2%9.4%
Loss after tax from continuing operations(935)(992)
Basic EPS on adjusted EBITDA3.6p3.1p
Basic EPS from continuing operations(1.15p)(1.06p)
Net debt(4,960)(5,918)
  * Revenue less third party direct costs of sale ** Before share-based charges, exceptional items and acquisition related costs *** As a percentage of gross profit     Highlights: ·      Grew adjusted EBITDA by 15% in challenging market conditions ·      Increase in adjusted EBITDA margin from 9.4% to 11.2% ·      Reduction in net debt of nearly £1.0m ·      Sale of non-core, lower margin contact centre business HSM Limited used to part fund re-structuring costs ·      Slow trading conditions in the UK in Q4 of FY19 and the first quarter of FY20, leading to a requirement for additional funding ·      The Company remains in constructive dialogue with its debt and certain equity holders with regards to the Company's financing requirements     Commenting on the results, Martin Boddy, Chairman of Jaywing, said,   "During the year, overall demand in the UK was relatively soft and at times unpredictable. Despite this, margins improved significantly, with adjusted EBITDA increasing by 15% despite an overall 3% reduction in Gross Profit (GP). Encouragingly, in the UK we saw a return to top line growth in our Online Performance segment, with GP growing by 10%. But it was in Australia where we experienced the strongest growth and our Australian operation now accounts for 13% of the overall GP.   The quality of income also improved with nearly 70% of our top 50 clients now buying more than one service line and 50% of revenues being visible beyond 6 months.   "The disposal of a non-core call centre business (HSM Limited) has allowed management to concentrate on the core business. It provided the cash to undertake some re-structuring and sharpen our proposition to clients whose main priority is driving efficiency in marketing. With its data, digital and technology focus all delivered through a collaborative operating model, Jaywing is well positioned to take advantage of any hardening in marketing spend as and when it comes.   Trading in the final quarter of FY19 and the first quarter of the new financial year was particularly challenging and, whilst improving during the second quarter, the ongoing uncertain economic and political outlook is likely to continue to impact client activity. The Company remains in constructive dialogue with its debt and certain equity holders with regards to the Company's financing requirements with a view to obtaining an enlarged working capital facility."          Chairman's Statement   A leaner and more focused Jaywing with the right business model for the future    The last financial year has seen our adjusted EBITDA margin recover significantly, from 9.4% to 11.2% on a like-for-like basis. This was achieved through initiatives including selective re-structuring, cost reduction and the disposal in January of a non-core and lower margin contact centre business (HSM Limited). HSM Limited is accounted for as a discontinued operation.   Overall, on a like-for-like basis, our Gross Profit (GP) reduced by £1.0m year-on-year, making the adjusted EBITDA margin improvement all the more impressive. The fall in GP was in the main related to clients whose spend with us is discretionary, rather than on monthly performance marketing contracts. Our Online Performance segment experienced strong growth in GP in both the UK and Australia.   The disposal of the legacy contact centre business was a key strategic step for us. It has allowed management to focus on the core business and provides the cash to carry out some re-structuring to improve margins. We have sharpened our proposition and this has made it easier for clients to understand what we do and where we can uniquely add value. Additionally, I hope that the new segmental reporting will help existing and potential investors gain a greater insight into what we do and how we are performing.   Our 'One Jaywing' strategy, proposition and client-centric operating model is fundamental to our future growth and it is pleasing to see that c.70% of our top 50 clients now buy more than one service line from us. Enabling our services with technology and creating a stream of recurring license fee revenues is also going to be key. Our investment in AI-powered technology over the past two years is starting to bear fruit, with most new business pitches now featuring at least one of these tools. Finally, expanding our engagement model with clients to open up more opportunities to provide strategic solutions, by combining our data, analytics, AI and digital marketing specialisms, is an increasing focus for us now that we have a growing number of compelling case histories.   In the marketing industry, clients are forcing a major redesign of the traditional network agency model. This creates space for a credible challenger such as Jaywing with the right specialisms and technology allied to a collaborative operating model. Whilst the very short-term outlook in the UK is going to be impacted by economic uncertainty and therefore difficult to predict, the mid-term outlook is far more appealing, with most market commentators and industry surveys predicting healthy growth rates in online marketing in particular. As confidence returns to clients, and their longer-term marketing plans, Jaywing is well placed to compete for this spend with its AI-powered technology and collaborative 'One Jaywing' operating model.   During the year we have sought to embrace rather than simply comply with the QCA's Corporate Code of Governance and my aim is to build on the initiatives that we have already taken.   Our people - the 'Jaywingers' - are a talented and determined group of specialists, who represent scarce resources in our industry. On behalf of the Board, I would like to thank them all for their continuing support, hard work and enthusiasm.           Martin Boddy Chairman     Chief Executive's Report   More focused and more relevant than ever   The sale of HSM Limited has allowed us to reposition Jaywing as an integrated performance marketing agency and consulting business, delivering smart and joined-up solutions that generate measurable results across diverse marketing channels. Fundamental to this is our increasingly consultancy-led approach, our underpinning of services with our AI-powered technology and our 'One Jaywing' operating model and proposition.   It is no surprise that this is finding favour with clients and prospects alike as driving efficiency in marketing is the priority for CMOs, according to a study by Forbes Insights in November 2018. Furthermore, there has been growing dissatisfaction with the traditional network agency model. Instead, marketers are favouring new agency models, including greater use of specialists, greater collaboration and the use of in-house teams (according to World Federation of Advertisers in December 2018).   We are also seeing our top 50 clients increasingly realising the benefits of our 'One Jaywing' proposition, with nearly 70% of them taking more than one service, and with some taking up to six. In the coming year, we will expand this initiative further and target our top 100 clients as well as new prospects.   Delivering improved margins in challenging times   Our financial focus has been on improving our EBITDA margin in a UK trading environment where top line growth has been challenging. Adjusted EBITDA was £3.3m, representing an increase of 15% on the previous year, and this was achieved despite a £1m reduction in Gross Profit (GP). Re-structuring and planned cost reductions have led to an annualised cost saving to the business of around £2.5m. As with any re-structuring, there is a cash impact to executing this and this has been funded in part from the sale proceeds of HSM Limited.   Opportunities for growth Whilst the ongoing political and economic uncertainty is supressing growth in adspend, the latest Advertising Association/WARC expenditure report produced in January 2019 still predicts overall growth in 2019 of 4.6% in the UK. However, the latest and more recent IPA Bellwether report has revealed findings in the UK market that correlate with the challenges Jaywing has been facing with UK clients. Marketing budgets have flattened in calendar Q2 2019, caused by caution and delayed decision making. In the medium-term, cumulative annual growth rate (CAGR) is predicted to be 6.8% (Internet Advertising Bureau/PWC forecast produced in June 2018) with 75% of this relating to growth in pay-per-click (PPC) advertising, due to better use of AI and integration with retail (Zenith Media study in September 2018). With our AI-powered PPC platform, Decision, Jaywing will be even better placed to benefit from this growth once it is fully integrated into our Epiphany Search Marketing operation.    Improved Segmental Reporting   Following the sale of HSM Limited in January 2019, we have created new segments that will be used in our future reporting. These segments more closely reflect how we operate our business and how these three areas work together to deliver our 'One Jaywing' proposition to clients.   Our three trading segments will now be shown as: ·      Online Performance; ·      Data, Analysis and Technology; and ·      Brand Performance.   Any good marketing campaign must make use of creativity and brand (Brand Performance), online channels and techniques (Online Performance), all underpinned by Data to demonstrate solid, measurable, results enhanced by the latest technology (Data, Analysis and Technology).   We believe that these new segments will allow us to track the performance of the three most important elements of any modern marketing campaign and how well they all work together.   Across each of these segments, we can also identify further opportunities to grow our recurring revenue streams, which is one of the key value drivers for the Group at large.   Online Performance   The Online Performance segment has seen good growth this year from our search marketing brand Epiphany and our operations in Australia as clients continue to invest in online advertising channels. GP has increased by £1.2m to £12.7m (10%) and EBITDA has increased by £1.4m to £2.7m (113%). Revenue from this segment is largely recurring, with contracts running from between 12 and 18 months. Epiphany is responsible for placing approximately £50m of media spend with Google and other advertising platforms, although our policy is that this is invoiced directly by the platform to our clients.   Although the length of the sales cycle markedly increased in Q4 in the UK, the sales pipeline remains strong. In paid search (PPC) specifically, going forward we feel there is a significant opportunity for us to take greater share of this fast-growing area of marketing spend by fully integrating our paid search technology ('Decision') into the Epiphany operation.    Data, Analysis and Technology   Jaywing's 60 data scientists represent a scarce resource in the industry and we believe provide the Company with a major source of competitive advantage.   With a key project for one of our largest financial services clients coming to an end last year and moving to a more modest retainer, we have focused heavily on our marketing consulting capabilities, showing how our consulting insight can be used to analyse the data from complex marketing campaigns. It was pleasing to see this capability recognised when we were chosen earlier this year by Asda to work with them on measuring the effectiveness of their marketing and understanding how their investment can be attributed across a number of advertising channels, clearly showing what results their marketing spend is delivering.   We have spent much of the last 12 months ensuring that the cost base and management structure of our technology division (Jaywing Intelligence) was appropriate and have seen a significant year-on-year swing in the profitability of this area.   According to Econsultancy in July 2018, digital marketing has been among the top early applications of Artificial Intelligence. However, less than one-tenth of companies' digital budgets goes toward AI - though respondents overwhelmingly expect AI investments will increase in the coming years (71% say so). Consequently, we have high hopes for its future growth.   The value of the technology within Jaywing Intelligence was demonstrated recently when it won awards for its work driving the performance of paid search for Domino's Pizza, which has had a dramatic contribution to their recent trading performance.   Our use of Artificial Intelligence has also been proven in the credit risk space, where we have strong consultancy credentials, with our Archetype product being adopted by companies including Shawbrook Bank, Nationwide Building Society and Hitachi Capital. This technology can significantly improve the credit risk scorecards used by large lenders, reducing their exposure to bad debt.   Brand Performance   Our Brand Performance segment generated £9.2m of GP and £1.0m of EBITDA. Both of these show a reduction from the prior year, partly because we did not see the usual increase in discretionary spend from clients with December year ends who would typically look to spend their new budgets in January, February and March. We continue to work with many high-profile brands including Pepsi, Doritos and Castrol as well as securing new clients including Goodyear and SimplyBe.    Revenues in this segment tend to be more discretionary in nature and often project based, so whilst it is disappointing to see GP falling, it's not entirely surprising in an environment with such high levels of economic and political uncertainty. Our 'One Jaywing' approach and increase in selling multiple services into clients is reducing our dependency on this project-based work and increases the likelihood of ongoing repeat revenues   International   Our business in Australia, which is predominantly reported under the Online Performance segment, continues to grow well; it was the fastest growing area within Jaywing over the past 12 months and shows no sign of slowing down. On an organic only basis, EBITDA has grown by 83%. When the acquisition of Frank Digital is added, EBITDA growth increases to 131%.   The market in Australia is strong and attractive to us for a number of reasons. For example, digital marketing is lagging some way behind the UK, and procurement functions are less prevalent in marketing services. Consequently, Jaywing can generate opportunities by showcasing our UK work and enjoy shorter sales cycles.   It has been heartening to see our integrated performance marketing services being adopted so readily by new clients and the sales pipeline continues to build.   Revenues from Australia now account for 13% of overall Jaywing GP and as we continue to demonstrate the value of the agencies we have acquired and integrated in Sydney, we expect this number to grow further.   Outlook   In a period of such political and economic uncertainty in the UK, many clients are at present struggling to make long-term decisions on marketing investment. Our experience in the first quarter of our new financial year points to another year when meaningful top line growth will be elusive. So, even at this relatively early stage in the year and with a significant amount (typically 50%) of revenues being recurring, it is unlikely that the current year's profit will match last year's. We will push hard on all fronts and take advantage of any hardening in marketing spend as and when it comes; in the meantime we will manage our cost base appropriately.   Trading in the final quarter of FY19 and the first quarter of the new financial year was particularly challenging and, whilst improving during the second quarter, the ongoing uncertain economic and political outlook is likely to continue to impact client activity. The Company remains in constructive dialogue with its debt and certain equity holders with regards to the Company's financing requirements with a view to obtaining an enlarged working capital facility.           Rob Shaw Chief Executive Officer Jaywing plc     CFO Statement   Business review   Like many of its peers, Jaywing has endured challenging trading conditions in the UK for the past two years. Consequently, management has been forced to turn its focus from growth to restructuring and cost reduction.   In the last 18 months, annualised cost savings of £2.5m have been achieved. A non-core and low margin subsidiary in HSM Limited has been disposed of, which has helped in achieving a net debt reduction of £2.2m since the interim results in September 2018.   These two actions have led to an increase in EBITDA margin from 9.4% to 11.2%. They have also resulted in the adjusted EBITDA increasing by 15.2% from £2.9m to £3.3m excluding HSM Limited.   This increase in EBITDA has been delivered on a Gross Profit (GP) number of £29.8m, compared to £30.8m in the previous financial year, demonstrating the impact of the cost actions.   Overall, the Income Statement shows a loss after tax from continuing operations of £0.9m (2018: loss of £1.0m).   The consolidated cash flow statement shows Jaywing to have generated cash from operating activities of £2.4m (2018: £1.5m) after changes in working capital. This is shown in the table below.
20192018
£'000£'000
Loss after tax(2,545)(1,133)
Adjustments for:
Depreciation, amortisation and impairment3,4402,588
Loss on sale of HSM Limited1,370-
Movement in provision-(22)
Foreign exchange20(39)
Financial expenses & income301203
Share-based payment expense177238
Taxation charge(175)(83)
Changes in working capital(146)(247)
Operating cash flow after changes in working capital2,4221,544
  Jaywing continues to be cash generative from operating activities as shown in the table. Net debt has decreased from the prior year by just under £1.0m and is now less than £5.0m (2018: £5.9m). This is after deferred consideration payments of £0.7m made during the year.   Banking facilities comprise a term loan for £5.65m and a bank overdraft of £2.0m. There was headroom of £2.7m at the year end. Based on trading at the start of the financial year, and scheduled repayments of the term loan, this headroom position will reduce significantly in H1 of FY20.   The business operates in three trading segments: Brand Performance, Online Performance and Data Analytics & Technology, which are supported by Central Costs. The segmental performance of our business in these practice areas is shown in Note 1 to the Consolidated Financial Statements, together with the comparative performance from the previous year.   The table below shows the adjusted operating profit of Jaywing analysed between the two half years and adjustments made against the reported numbers:
Full year to
31 March 2019
Six months to
31 March 2019
Six months to
30 September 2018
£'000£'000£'000
Reported loss before tax(2,720)(2,152)(568)
Interest301144157
Amortisation1,795909886
Depreciation412193219
Impairment to the carrying value of goodwill1,0501,050-
Share-based payment charge177(20)197
Acquisition related costs(411)(558)147
Loss on disposal of HSM Limited1,6101,610-
Exceptional costs1,128792336
Adjusted operating profit3,3421,9681,374
Deduct other income(13)(13)-
Adjusted operating profit before other income3,3291,9551,374
  Excluding other income, Jaywing produced £2.0m adjusted operating profit after interest in the six months to 31 March 2019 and £1.4m in the first half.   The table below shows the trend of gross profit and EBITDA over the last four six-monthly periods:   Continuing business EBITDA
Six months to 31 March 2019Six months to 30 Sept 2018Six months to 31 March 2018Six months to 30 Sept 2017
£'000£'000£'000£'000
Revenue16,82318,73120,82720,684
Direct costs(1,957)(3,752)(5,207)(5,455)
Gross profit14,86614,97915,62015,229
Operating expenses excluding depreciation, amortisation, exceptional items, acquisition related costs and (credit)/charges for share-based payments(12,898)(13,605)(14,130)(13,830)
Operating profit before depreciation, amortisation, exceptional items, acquisition related costs and (credit)/charges for share-based payments1,9681,3741,4901,399
  Key Performance Indicators/Value Drivers   Over the last 12 months, focus has been on what the Board view as the six long-term value drivers for Jaywing. These are:  
1.Top line GP growthThe overall top line growth has stalled due to the challenging UK trading environment, despite strong growth in the Online Performance segment and Australian division.
2. Recurring revenueRecurring revenues provide resilience, aid cashflow and are a key building block in creating a sustainable growth model. In the media agencies sector, levels of recurring revenues tend to be relatively modest. Jaywing's performance is significantly better with c.50% of revenues visible beyond 6 months.
3. Recurring licence revenueJaywing has invested heavily over recent years in its AI-powered technology products. These have been sold into existing clients and the challenge now is to sell these more broadly and implement them more deeply in our own operations.
4. MarginEBITDA margins in the media agencies sector typically range between 10% and 15%. Jaywing has previously achieved the top end of this range (when HSM Limited is removed) but more recently margins have been suppressed in response to a fall in revenues.
Margins are now improving as evidenced by the increase from 9.4% in the prior financial year to 11.2% in the current financial year.
In a growth scenario, the conversion of GP to EBITDA is high due to efficiencies to be gained from a lower cost base and so will have a disproportionately positive impact on EBITDA growth.
5. Client relationship depth and breadthBroader and deeper client relationships lead to lower client attrition, organic growth and improved cashflow. Jaywing has operated a collaborative operating model for several years and has an impressive track record with almost 70% of the top 50 clients and over 50% of the top 100 clients now buying more than one service line.
6. Capabilities and innovationJaywing comprises some highly sought-after capabilities, including data science and analysis, AI, conversion rate optimisation and technical SEO. The collaboration with the Data Science Institute at Imperial College London is also something that sets Jaywing apart from its peers.
    Impairment   As required by IAS 36, we have carried out an impairment review of the carrying value of our intangible assets and goodwill. We calculated our weighted average cost of capital with reference to long-term market costs of debt and equity and the Company's own cost of debt and equity, adjusted for the size of the business and risk premiums. Based on this calculation, a rate of 10.2% (2018: 11.5%) has been derived. This is applied to cash flows for each of the business units using growth based on expected growth rates in each unit. As a result of these calculations the Board has concluded that an impairment of £1,050k is required (2018: £Nil).   Principal risks and uncertainties   The principal risks and uncertainties of the Company are outlined on page 12. As detailed further in the Directors Report, following slow trading conditions in the UK in Q4 of FY19 and the first quarter of FY20 and the impact on the results of the Group in those periods, the Group's forecasts indicate that further funds are required to enable the Group to continue to meet its obligations as they fall due until 30 September 2020. The Company remains in constructive dialogue with its debt and certain equity holders with regards to the Company's financing requirements with a view to obtaining an enlarged working capital facility.     By order of the Board.     Michael Sprot Chief Financial Officer Date: 27 September 2019   Advisers   Auditor                                                  Registrars                                             Registered Office                Grant Thornton UK LLP                           Link Asset Services                                 Albert Works 1 Holly Street                                           34 Beckenham Road                               71 Sidney Street Sheffield                                                  Beckenhem                                              Sheffield S1 2GT                                                    Kent, BR3 4TU                                         S1 4RG   Nominated adviser and broker        Solicitors                                                 Registered number: 05935923 Cenkos Securities plc                             FieldFisher LLP                                     Country of incorporation: England 6.7.8 Tokenhouse Yard                           5th Floor Free Trade Exchange London                                                    37 Peter Street, Manchester EC2R 7AS                                               M2 5GB         Directors' Report   The Directors have pleasure in submitting their report and the audited financial statements for the year ended 31 March 2019.   Principal activity The principal activity of the Company, and Group, during the year under review is that of data science led performance marketing agency and consulting services.   Results and dividend The Group's profit after taxation from continuing operations for the year ended 31 March 2019 was a loss of £0.9 million (2018: loss of £1.0 million). The Directors do not propose to pay a dividend.   Future developments The future developments of the Group are referred to in the Chief Executive's Report on page 6 and the CFO Statement on page 8.   Going concern Following slow trading conditions in the UK in Q4 of FY19 and the first quarter of FY20 and the impact on the results of the Group in those periods, the Group's forecasts indicate that the Group is likely to require additional funds to continue to meet its obligations as they fall due until 30 September 2020.   The Company remains in constructive dialogue with its debt and certain equity holders with regards to the Company's financing requirements with a view to obtaining an enlarged working capital facility.    Notwithstanding positive indications of support for an enlarged working capital facility there is a risk that the Group will not have sufficient cash to meet its requirements for the next twelve months and the Directors have concluded that these circumstances represent a material uncertainty which may cast significant doubt on the Group's ability to continue as a going concern.   Nonetheless, the Directors expect that the Group will be able to obtain the additional funding required to enable it to continue to adopt the going concern basis in preparing the financial statements. These financial statements do not include any adjustments that would arise if the going concern basis of preparation was not considered appropriate.   Political donations No political donations were made during the year (2018: £Nil).    Directors' interests The present membership of the Board, together with biographies on each, is set out on page 10. All those Directors served throughout the year or from appointment. The Directors' interests in shares in the Company are set out in the Directors' remuneration report on page 16.   Directors' third-party indemnity provisions The Group maintains appropriate insurance to cover Directors' and Officers' liability. The Group provides an indemnity in respect of all the Group's Directors. Neither the insurance nor the indemnity provides cover where the Director has acted fraudulently or dishonestly.   Employees The Group is an Equal Opportunities Employer and no job applicant or employee receives more or less favourable treatment on the grounds of age, gender, marital status, sexual orientation, race, colour, religion or belief.   It is the policy of the Group that individuals with disabilities, whether registered or not, should receive full and fair consideration for all job vacancies for which they are suitable applicants. Employees who become disabled during their working life will be retained in employment wherever possible and will be given help with any necessary rehabilitation and retraining.   Employees of the Group and its subsidiaries are regularly consulted by local managers and kept informed of matters affecting them and the overall development of the Group. We also conduct an annual employee survey.   The Group is committed to maintaining high standards of health and safety for its employees, customers, visitors, contractors and anyone affected by its business activities. Health and safety is on the agenda for all regularly scheduled Board meetings.   Financial instruments Details of the financial risk management objectives and policies of the Group, including hedging policies, are given in Note 34 to the consolidated financial statements.   Share capital Details of the Company's share capital, including rights and obligations attaching to each class of share, are set out in Note 22 of the consolidated financial statements.   There are no restrictions on the transfer of ordinary shares in the capital of the Company, other than customary restrictions contained within the Company's Articles of Association and certain restrictions which may be required from time-to-time by law, for example, insider trading law. In accordance with the Model Code which forms part of the Listing Rules of the Financial Services Authority, certain Directors and employees are required to seek the prior approval of the Company to deal in its shares.   The Company is not aware of any agreements between shareholders that may result in restrictions on the transfer of securities and/or voting rights. The Company's Articles of Association contain limited restrictions on the exercise of voting rights.   The Company's Articles of Association may only be amended by special resolution at a general meeting of shareholders. The Company is not aware of any significant agreements to which it is party that take effect, alter or terminate upon a change of control of the Company following a takeover.   Major interests in shares As at 1 July 2019 the Company had been notified, in accordance with chapter 5 of the Disclosure and Transparency Rules, of the following voting rights as shareholder of the Company:  
20192018
Number of voting rights%%
Lord Michael Ashcroft23,919,73725.625.6
Lombard Odier Investment Managers Group22,020,70923.626.8
Hargreave Hale Limited5,513,0005.95.9
J & K Riddell5,372,6385.85.8
A Gardner5,034,4705.45.4
M Boddy5,016,6675.45.4
Miton UK Microcap Trust PLC3,569,2493.83.8
H & J Spinks3,508,7723.83.8
Corporate social responsibility The Board recognises the growing awareness of social, environmental and ethical matters and it endeavours to take account of the interests of the Group's stakeholders, including its investors, employees, suppliers and business partners when operating the business.   Annual General Meeting Your attention is drawn to the Notice of Meeting either enclosed with this Annual Report or online at https://investors.jaywing.com, which sets out the resolutions to be proposed at the forthcoming Annual General Meeting.   Auditor The Directors at the date of approval of this Annual Report confirm that:   ·      so far as each Director is aware, there is no relevant audit information of which the Company's auditor is unaware; and   ·      the Directors have taken all the steps that they ought to have taken as Directors in order to make themselves aware of any relevant audit information and to establish that the Company's auditor is aware of that information.   This confirmation is given and should be interpreted in accordance with the provisions of s418 of the Companies Act 2006.   The auditor, Grant Thornton UK LLP, has indicated its willingness to remain in office, and a resolution that it be re-appointed will be proposed at the Annual General Meeting.       By Order of the Board           Michael Sprot Director Dated: 27 September 2019     Corporate Governance   This report is prepared by the Board and describes how the principles of corporate governance are applied. The Board has adopted the QCA Corporate Governance Code and considers that Jaywing complies with each of the principles of the code. The Board At 31 March 2019, the Board comprised the Executive Chairman Martin Boddy, Non-Executive Deputy Chairman Ian Robinson, Non-Executive Directors Philip Hanson and Mark Carrington, Chief Executive Officer Rob Shaw, Chief Financial Officer Michael Sprot and Chief Operating Officer Adrian Lingard. Short biographical details of each of the Directors are set out on page 10. The Board is responsible to the shareholders for the proper management of the Group and meets at least five times a year to set the overall direction and strategy of the Group. All strategic operational and investment decisions are subject to Board approval.   The roles of Chief Executive Officer and Chairman are separate and there is a clear division of their responsibilities. All Directors are subject to re-election at least every three years.   Board committees   Remuneration Committee The Remuneration Committee comprises Philip Hanson (Chair), Ian Robinson and Mark Carrington. The Remuneration Committee, on behalf of the Board, meets as and when necessary to review and approve as appropriate the contract terms, remuneration and other benefits of the Executive Directors and senior management and major remuneration plans for the Group as a whole.   The Code recommends that a remuneration committee should be composed of entirely independent non-executive directors. Ian Robinson and Mark Carrington (who are affiliated with a major shareholder) are not regarded as independent under the Code. The Board does consider them to act independently with respect to remuneration issues.   The Remuneration Committee approves the setting of objectives for all of the Executive Directors and authorises their annual bonus payments for achievement of objectives. The Remuneration Committee approves remuneration packages sufficient to attract, retain and motivate Executive Directors required to run the Group successfully, but does not pay more than is necessary for this service.   The Remuneration Committee is empowered to recommend the grant of share options under the existing share option plan and to make awards under the long-term incentive plans. The Remuneration Committee considers there to be an appropriate balance between fixed and variable remuneration and between short-term and long-term variable components of remuneration. All the decisions of the Remuneration Committee on remuneration matters in the year ended 31 March 2019 were reported to and endorsed by the Board.   Further details of the Group's policies on remuneration and service contracts are given in the Directors' Remuneration report on pages 16 to 19.   Audit & Risk Committee The Audit & Risk Committee comprises Ian Robinson (Chair), Mark Carrington and Philip Hanson. By invitation, the meetings of the Audit & Risk Committee may be attended by the other Directors and the auditor. The Committee meets not less than twice annually. The Audit & Risk Committee oversees the monitoring of the adequacy and effectiveness of the Group's internal controls, accounting policies and financial reporting and provides a forum for reporting by the Group's external auditor. Its duties include keeping under review the scope and results of the audit and its cost effectiveness, consideration of management's response to any major audit recommendations and the independence and objectivity of the auditor.   Nomination Committee The Nomination Committee comprises a majority of Non-Executive Directors. It is responsible for nominating to the Board candidates for appointment as Directors, having regard for the balance and structure of the Board. The terms of reference for all committees are available on the Group's website.   Company Secretary The Company Secretary is responsible for advising the Board through the Chairman on all governance issues. All Directors have access to the advice and services of the Secretary. Board performance and evaluation In addition to the re-election of Directors every three years, the Board has a process for evaluation of its own performance and that of its committees and individual Directors, including the Chairman.       Attendance at Board and Committee meetings The Directors attended the following Board and Committee meetings during the year ended 31 March 2019.
BoardRemunerationAudit & RiskNomination
Total meetings held623-
Ian Robinson623-
Philip Hanson623-
Mark Carrington512-
Martin Boddy612-
Andy Gardner* (resigned 25 April 2018)----
Michael Sprot613-
Rob Shaw61--
Adrian Lingard6---
Relationships with shareholders The Board recognises the importance of effective communication with the Company's shareholders to ensure that its strategy and performance is understood and that it remains accountable to shareholders. The Company communicates with investors through Interim Statements, audited Annual Reports, press releases and the Company's website: https://investors.jaywing.com. Shareholders are welcome at the Company's AGM (notice of which is provided with this Report) where they will have an opportunity to meet the Board. The Company obtains feedback from its broker on the views of institutional investors on a non-attributed and attributed basis and any concerns of major shareholders would be communicated to the Board. Internal controls The Board acknowledges its responsibility for establishing and maintaining the Group's system of internal controls and will continue to ensure that management keeps these processes under regular review and improves them where appropriate.   Management structure There is a clearly defined organisational structure throughout the Group with established lines of reporting and delegation of authority based on job responsibilities and experience.   Financial reporting Monthly management accounts provide relevant, reliable, up-to-date financial and non-financial information to management and the Board. Annual plans, forecasts and performance targets allow management to monitor the key business and financial activities and the progress towards achieving the financial objectives. The annual budget is approved by the Board.   Monitoring of controls It is intended that the Audit Committee receives regular reports from the auditor and assures itself that the internal control environment of the Group is operating effectively. There are formal policies and procedures in place to ensure the integrity and accuracy of the accounting records and to safeguard the Group's assets. Significant capital projects and acquisitions and disposals require Board approval.   Corporate social responsibility The Board recognises the growing awareness of social, environmental and ethical matters and it endeavours to take into account the interests of the Group's stakeholders, including its investors, employees, suppliers and business partners when operating the business.   Employment At a subsidiary level, each individual company has established policies which address key corporate objectives in the management of employee relations, communication and employee involvement, training and personal development and equal opportunity. The Board recognises its legal responsibility to ensure the wellbeing, safety and welfare of its employees and to maintain a safe and healthy working environment for them and for its visitors. Health and Safety is on the agenda for regularly scheduled plc Board and Operations Board meetings.   Environment By their nature, the Group's regular operations are judged to have a low environmental impact and are not expected to give rise to any significant inherent environmental risks over the next 12 months.   By Order of the Board       Michael Sprot                                                          Dated: 27 September 2019     Directors' Responsibilities Statement   The Directors are responsible for preparing the Directors' Report, the Strategic Report and the financial statements in accordance with applicable law and regulations. Company law requires the Directors to prepare financial statements for each financial year. Under that law, the Directors have elected to prepare the Group financial statements in accordance with International Financial Reporting Standards (IFRSs), as adopted by the European Union, and have elected to prepare the parent Company Financial Statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law, including FRS101 "Reduced Disclosure Framework"). Under company law, the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs and profit or loss of the Company and Group for that period. In preparing these financial statements, the Directors are required to: ·      select suitable accounting policies and then apply them consistently; ·      make judgements and accounting estimates that are reasonable and prudent; ·      state whether applicable UK Accounting Standards/IFRSs as adopted by the EU have been followed, subject to any material departures disclosed and explained in the financial statements; and ·      prepare the financial statements on the going concern basis, unless it is inappropriate to presume that the Company will continue in business. The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group and the Company's transactions, and disclose with reasonable accuracy at any time the financial position of the Group and the Company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Group and the Company and hence, for taking reasonable steps for the prevention and detection of fraud and other irregularities. The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Company's website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. By Order of the Board         Michael Sprot Dated: 27 September 2019             Independent auditor's report to the members of Jaywing plc Opinion
Our opinion on the financial statements is unmodified
We have audited the financial statements of Jaywing plc (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 March 2019 which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Balance Sheet, the Consolidated Cash Flow Statement, the Consolidated Statement of Changes in Equity, the Company Profit and Loss Account, the Company Balance Sheet, the Company Statement of Changes in Equity, and notes to the financial statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and International Financial Reporting Standards (IFRSs) as adopted by the European Union. The financial reporting framework that has been applied in the preparation of the parent company financial statements is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 101 'Reduced Disclosure Framework' (United Kingdom Generally Accepted Accounting Practice).
In our opinion:
· the financial statements give a true and fair view of the state of the group's and of the parent company's affairs as at 31 March 2019 and of the group's loss and parent company's loss for the year then ended;
· the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;
· the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
· the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
Basis for opinion We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the 'Auditor's responsibilities for the audit of the financial statements' section of our report. We are independent of the group and the parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. Material uncertainty related to going concern We draw attention to the disclosure on page 14 of the financial statements, which indicates that the directors, having prepared forecasts, have concluded that the Group will require additional funds to enable the Group to continue to meet its obligations as they fall due until 30 September 2020.  As described, the Company remains in constructive dialogue with its debt and certain equity holders with regards to the Company's financing requirements with a view to obtaining an enlarged working capital facility. The directors expect that the Group will be able to obtain the additional funding required. These conditions indicate the existence of a material uncertainty which may cast significant doubt about the Group's ability to continue as a going concern.  The financial statements do not include the adjustments that would result if the company was unable to continue as a going concern. Our opinion is not modified in respect of this matter.  
Overview of our audit approach
· Overall materiality: £159,000, which represents 10.5% of the group's earnings before tax (EBT);
· Thekey audit matters were identified as material uncertainty related to going concern, revenue recognition and the valuation of put/call options; and
· We have assessed the components within the group and performed a full scope audit on the financial statements of Jaywing plc and on the financial information of all non-dormant UK components. We have performed a combination of targeted and analytical procedures on the financial information of the Australian components.
Key audit matters Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. These matters included those that had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. In addition to the matter described in the material uncertainty related to going concern section, we have determined the matters described below to be the key audit matters to be communicated in our report.
Key Audit Matter - GroupHow the matter was addressed in the audit - Group
Revenue recognition
Revenue is a major driver of the business and under ISA (UK) 240 'The Auditor's Responsibilities Relating to Fraud in an Audit of Financial Statements', there is a presumed risk of fraud in revenue recognition that could result in material misstatements.
As described on page 33 the group adopted IFRS 15 'Revenue from Contracts with Customers' in the current year, choosing to apply the "cumulative effect" modified retrospective method of transition. There is significant judgement required in applying the standard's five step model to the Group's contracts, including:
· Identifying the relevant contract(s) requires judgement in determining at what point an agreement with a customer creates enforceable rights and obligations
· Identifying the performance obligations in the contract requires judgement as to whether the Group is obligated to provide a single service or multiple distinct services
· Determining the transaction price requires judgement in assessing the best estimate of variable consideration that is due
· Allocating the transaction price to the performance obligations in the contract requires judgement in allocating the amount of revenue in respect of each performance obligation
· Recognising revenue when (or as) the entity satisfies a performance obligation requires judgement as to whether revenue should be recognised at a point in time, or over time. Where revenue is recognised over time, management judgement is required in assessing the expected contract outcome and stage of completion at each reporting date.
We therefore identified revenue recognition as a significant risk, which was one of the most significant assessed risks of material misstatement.

Our audit work included, but was not restricted to:
· Assessing whether the revenue recognition policy is in accordance with International Financial Reporting Standard (IFRS) 15 'Revenue from Contracts with Customers';
· Comparing a sample of contract revenue to the group's accounting policy to determine whether it has been recognised in line with the policy by;
o Confirming that a valid contract existed with the customer by reference to evidence such as written agreements
o Challenging whether the identification of the performance obligations within the contract by management is appropriate
o Challenging the appropriateness of the transaction price ascertained by management by reference to relevant contract(s)
o Determining whether the allocation of transaction price to performance obligations is appropriate
o Challenging whether management's assessment as to whether performance obligations have been met, including the percentage of completion assessment made by management where performed over time, is appropriate in light of relevant evidence, including time records and customer acceptance records
· Agreeing a sample of revenue transactions to customer payments, remittances and evidence of performance of the service;
· Analytically reviewing sales, including trend and ratio analysis comparing results to prior year; and
· Testing cut-off procedures have been appropriately applied.
The Group's accounting policy on revenue recognition is shown on page 33 and related disclosures are included in note 1 to the financial statements.
Key observations
Based on our audit work, we did not identify any material misstatement in revenue recognition. Revenue was recognised in accordance with the Group's accounting policy and IFRS 15 'Revenue from Contracts with Customers.'
Key Audit Matter - Group and ParentHow the matter was addressed in the audit - Group and Parent
Valuation of put/call option
Put/call options were issued as part of the Frank Digital acquisition on 18 March 2018.
Due to the complexities of valuing the options and the proximity to the 2018 year end, provisional values were reported in the 2018 financial statements, with finalised figures required for the financial statements for the year ended 31 March 2019.
We therefore identified the value of the put/call options as a significant risk, which was one of the most significant assessed risks of material misstatement.

Our audit work included, but was not restricted to:
· Assessing whether the business combinations policy is in accordance with IFRS 3 'Business Combinations'.
· Assessing whether the financial instruments policy is in accordance with IFRS 9 'Financial Instruments'
· Documentation and assessment of the design and implementation of controls around the valuation and recording of the put/call options
· Assessment of the appropriateness of the assumptions used in the valuation
· Use of our internal valuation experts to assess the reasonableness of the assumptions used in the calculation and the methodology applied by reference to market practice
The Group's accounting policy on put/call options is shown on page 37 and related disclosures are included in note 19 to the financial statements.
The Group's accounting policy on financial instruments is shown on page 37 and related disclosures are included in note 34 to the financial statements.
Key observations
Based on our audit work, we did not identify any material misstatements in business acquisitions. Business acquisitions are accounted for in accordance with the Group's accounting policies and IFRS 3 'Business Combinations'. Based on our work, we did not identify any material misstatements in financial instruments. Financial instruments have been accounted for in accordance with the Group's accounting policies and IFRS 9 'Financial Instruments'.
Our application of materiality We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality in determining the nature, timing and extent of our audit work and in evaluating the results of that work. Materiality was determined as follows:
Materiality measureGroupParent
Financial statements as a whole£159,000 which represents 10.5% of earnings before tax. This benchmark is considered the most appropriate because EBT is a key performance indicator for the group
The materiality for the group financial statements for the year ended 31 March 2018 as a whole was set at £156,000 which was 10% of the group's average earnings before tax based on the previous 3 years. In 2019, we have reconsidered the appropriateness of this basis and determined that earnings before tax for the year provides a more appropriate basis to calculate materiality.
Materiality for the current year is higher than the level that we determined for the year ended 31 March 2018 for the reasons outlined above.
£143,000, which represents 1% of the company's total assets, capped at 90% of group materiality. This benchmark is considered the most appropriate given the activities of the parent company, primarily being that of a holding company and its major activities relate to fixed assets included in the financial statements.
Materiality for the current year is higher than the level that we determined for the year ended 31 March 2018 as a result of the amendment to basis for the group materiality calculation.
Performance materiality used to drive the extent of our testing75% of financial statement materiality.75% of financial statement materiality.
Specific materialityWe also determine a lower level of specific materiality for directors' remuneration and related party transactions.We also determine a lower level of specific materiality for directors' remuneration and related party transactions.
Communication of misstatements to the audit committee£119,000 and misstatements below that threshold that, in our view, warrant reporting on qualitative grounds.£107,250 and misstatements below that threshold that, in our view, warrant reporting on qualitative grounds.
  An overview of the scope of our audit Our audit approach was a risk-based approach founded on a thorough understanding of the Group's business, its environment and risk profile and in particular included the following: ·     evaluation by the Group audit team of identified components to assess the significance of that component and to determine the planned audit response based on a measure of materiality. We assessed significance as a percentage of the Group's total assets, revenues and earnings before tax; ·     a full scope statutory audit of the financial statements of the parent Company and of the financial information of all other non-dormant UK based Group entities; ·     a combination of full scope and targeted procedures on the Australian components; ·     there has been no change in the overview of the scope of the current year audit from the scope of that of the prior year; ·     86% of Group revenue was subjected to full scope procedures, and 14% of Group revenue was subjected to targeted procedures; and ·     audit work on all components in the UK was performed by the Group audit team.  The audit work on all components in Australia was carried out by Grant Thornton Australia under the direction and supervision of the Group audit team. Other information The directors are responsible for the other information. The other information comprises the information included in the annual report and accounts, other than the financial statements and our auditor's report thereon. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.
Our opinion on other matters prescribed by the Companies Act 2006 is unmodified
In our opinion, based on the work undertaken in the course of the audit:
· the information given in the strategic report and the directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
· the strategic report and the directors' report have been prepared in accordance with applicable legal requirements.
Matters on which we are required to report under the Companies Act 2006 In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the directors' report. Matters on which we are required to report by exception We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion: ·      adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or ·      the parent company financial statements are not in agreement with the accounting records and returns; or ·      certain disclosures of directors' remuneration specified by law are not made; or ·      we have not received all the information and explanations we require for our audit. Responsibilities of directors for the financial statements As explained more fully in the directors' responsibilities statement set out on page 22, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the group's and the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic alternative but to do so. Auditor's responsibilities for the audit of the financial statements Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements. A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report. Use of our report This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.     Donna Steel Senior Statutory Auditor for and on behalf of Grant Thornton UK LLP Statutory Auditor, Chartered Accountants SHEFFIELD 27 September 2019     Consolidated statement of comprehensive income  
For the year ended 31 March20192018
Restated
Continuing operationsNote£'000£'000
Revenue135,55441,511
Direct costs(5,709)(10,662)
Gross profit29,84530,849
Other operating income21364
Operating expenses3(30,667)(31,785)
Operating profit/(loss) from continuing operations(809)(872)
Finance income44-
Finance costs5(305)(203)
Net financing costs(301)(203)
Loss before tax from continuing operations(1,110)(1,075)
Tax expense617583
Profit/(loss) after tax from continuing operations(935)(992)
Loss for the year from discontinued operations12(1,610)(141)
Loss for the year(2,545)(1,133)
Loss for the year is attributable to:
Non-controlling interests140(6)
Owners of the parent(2,685)(1,127)
(2,545)(1,133)
Other comprehensive income
Items that will be reclassified subsequently to profit or loss
Exchange differences on retranslation of foreign operations
2820(39)
Total comprehensive income for the period(2,525)(1,172)
Total comprehensive income is attributable to:
Non-controlling interests140(6)
Owners of the parent(2,665)(1,166)
(2,525)(1,172)
Profit/(loss) per share7
Basic profit/(loss) per share from continuing operations(1.15p)(1.06p)
Basic loss per share from discontinued operations(1.72p)(0.15p)
Total(2.87p)(1.21p)
Diluted profit/(loss) per share from continuing operations(1.15p)(1.06p)
Diluted loss per share from discontinued operations(1.72p)(0.15p)
Total(2.87p)(1.21p)
  The accompanying notes form part of these Consolidated Financial Statements. The 2018 numbers have been restated to show the non-controlling interest.    
Consolidated balance sheet
As at 31 March20192018
Note£'000£'000
Non-current assets
Property, plant and equipment141,0151,443
Goodwill1533,05434,496
Other intangible assets164,3645,962
38,43341,901
Current assets
Trade and other receivables178,25611,754
Cash and cash equivalents690632
8,94612,386
Total assets47,37954,287
Current liabilities
Other interest-bearing loans and borrowings181,8004,750
Trade and other payables199,54612,545
Current tax liabilities205249
Provisions2042151
11,59317,695
Non-current liabilities
Other interest-bearing loans and borrowings183,8501,800
Deferred tax liabilities21656951
4,5062,751
Total liabilities16,09920,446
Net assets31,28033,841
Equity
Equity attributable to owners of the parent
Share capital2234,99234,992
Share premium2310,08810,088
Capital redemption reserve25125125
Shares purchased for treasury24(25)(25)
Share option reserve26838736
Foreign currency translation reserve28-(20)
Retained earnings29(15,889)(13,773)
Equity attributable to owners of the parent30,12932,123
Non-controlling interest271,1511,718
Total equity31,28033,841
  These financial statements were approved by the Board of Directors on 27 September 2019 and were signed on its behalf by:         Michael Sprot Director Company number: 05935923   The accompanying notes form part of these Consolidated Financial Statements.   Consolidated cash flow statement
For the year ended 31 March20192018
Note£'000£'000
Cash flow from operating activities
Loss after tax(2,545)(1,133)
Adjustments for:
Depreciation, amortisation and impairment3,4402,588
Loss on sale of HSM Limited1,370-
Movement in provision-(22)
Financial income(4)-
Financial expenses305203
Share-based payment expense3177238
Taxation charge(175)(83)
Operating cash flow before changes in working capital2,5681,791
Increase in trade and other receivables1,599(360)
(Decrease)/increase in trade and other payables(1,745)113
Cash generated from operations2,4221,544
Interest received4-
Interest paid(305)(203)
Tax paid(287)(553)
Net cash flow from operating activities1,834788
Cash flow from investing activities
Payment of deferred consideration(592)(2,528)
Proceeds from sale of HSM Limited12403-
Acquisition of subsidiaries net of cash acquired-(647)
Acquisition of intangible assets(297)(448)
Acquisition of property, plant and equipment14(252)(865)
Net cash outflow from investing activities(738)(4,488)
Cash flow from financing activities
Increase in borrowings-2,000
Repayment of borrowings(900)(1,200)
Acquisition of non-controlling interest(138)-
Proceeds from issue of share capital-1,316
Net cash inflow from financing activities(1,038)2,116
Net increase/(decrease) in cash and cash equivalents58(1,584)
Cash and cash equivalents at beginning of year6322,216
Cash and cash equivalents at end of year690632
Cash and cash equivalents comprise:
Cash at bank and in hand690632
Bank overdrafts--
Cash and cash equivalents at end of year690632
    The accompanying notes form part of these Consolidated Financial Statements.               Consolidated statement of changes in equity        
Share capitalShare premium accountCapital redemption reserveTreasury SharesShare option reserveForeign currency translation reserveRetained earningsEquity attributable to parentNon-controlling interestTotal equity
£'000£'000£'000£'000£'000£'000£'000£'000£'000£'000
Balance at 31 March 201734,6579,108125(25)50419(12,646)31,7421,51333,255
Issue of share capital335980-----1,315-1,315
Acquisition of subsidiaries--------211211
Charge in respect of share-based payments----232--232-232
Transactions with owners335980--232--1,5472111,758
Loss for the period------(1,127)(1,127)(6)(1,133)
Retranslation of foreign currency-----(39)-(39)-(39)
Total comprehensive income for the period-----(39)(1,127)(1,166)(6)(1,172)
Balance at 31 March 201834,99210,088125(25)736(20)(13,773)32,1231,71833,841
Acquisition of non-controlling interests------569569(707)(138)
Charge in respect of share-based payments----102--102-102
Transactions with owners----102-569671(707)(36)
Profit/(loss) for the period------(2,685)(2,685)140(2,545)
Retranslation of foreign currency-----20-20-20
Total comprehensive income for the period-----20(2,685)(2,665)140(2,525)
Balance at 31 March 201934,99210,088125(25)838-(15,889)30,1291,15131,280
      The accompanying notes form part of these Consolidated Financial Statements.   Principal accounting policies   Jaywing plc is a Company incorporated in the UK and is AIM listed.   The Consolidated Financial Statements consolidate those of Jaywing plc and its subsidiaries (together referred to as the 'Group').   The Consolidated Financial Statements have been prepared and approved by the Directors in accordance with International Financial Reporting Standards as adopted by the EU (Adopted IFRSs). The Consolidated Financial Statements have been prepared under the historical cost convention.   The principal accounting policies of the Group are set out below. The policies have remained unchanged from the previous year, except as set out below.   Changes in accounting policies   New and revised standards that are effective for annual periods beginning on or after 1 April 2018 The Group has adopted both IFRS 9 and IFRS 15 during the year. Details of these are below and in the notes to the accounts. Going concern Following slow trading conditions in the UK in Q4 of FY19 and the first quarter of FY20 and the impact on the results of the Group in those periods, the Group's forecasts indicate that the Group is likely to require additional funds to continue to meet its obligations as they fall due until 30 September 2020.   The Company remains in constructive dialogue with its debt and certain equity holders with regards to the Company's financing requirements with a view to obtaining an enlarged working capital facility.    Notwithstanding positive indications of support for an enlarged working capital facility there is a risk that the Group will not have sufficient cash to meet its requirements for the next twelve months and the Directors have concluded that these circumstances represent a material uncertainty which may cast significant doubt on the Group's ability to continue as a going concern.   Nonetheless, the Directors expect that the Group will be able to obtain the additional funding required to enable it to continue to adopt the going concern basis in preparing the financial statements. These financial statements do not include any adjustments that would arise if the going concern basis of preparation was not considered appropriate. Basis of consolidation Subsidiaries are entities controlled by the Group. Control exists when the Group has the rights to variable returns from its involvement with the investee and has the ability to affect these returns through its power over the investee. In assessing control, potential voting rights that are currently exercisable or convertible are taken into account. The financial statements of subsidiaries are included in the Consolidated Financial Statements from the date that control commences until the date that control ceases. Transactions between subsidiary companies are eliminated on consolidation. Revenue IFRS 15 'Revenue from Contracts with Customers' replaces IAS 18 'Revenue', IAS 11 'Construction Contracts' and several revenue-related interpretations. The new standard has been applied retrospectively without restatement. The adoption of IFRS 15 has had no impact on previously reported results or retained earnings.   Revenue is generated mainly under the following four contractual models:   1. Monthly retainers 2. Project based 3. Consulting day rates 4. Licences (with and without support)   The different revenue streams for the Group have been assessed and a view taken on whether the application of IFRS 15 would lead to a change in the way revenue is recognised for the work performed.   The Group have used the following five steps to do this:   1. Identify the contract with the customer 2. Identify the performance obligations 3. Determine the transaction price 4. Allocate the transaction price to the performance obligations 5. Recognise revenue when the performance obligations are satisfied   The Group often enters into transactions involving a range of the Group's products and services, for example providing a client with data consultancy and brand development work. In all cases, the total transaction price for a contract is allocated amongst the various performance obligations based on their relative stand-alone selling prices.   Revenue is recognised over time, as the Group satisfies performance obligations by transferring the promised goods or services to its customers.   The Group recognises contract liabilities for consideration received in respect of unsatisfied performance obligations and reports these amounts as other liabilities in the statement of financial position (see Note 19). Similarly, if the Group satisfies a performance obligation before it receives the consideration, the Group recognises a receivable in its statement of financial position (see Note 17).     Monthly retainers A client will sign up to a contract for a period of between six and 18 months, with a fixed fee each month for an agreed amount of work to be performed. Under each contract, there may be more than one service provided to the customer, each with different performance obligations, such as PPC and SEO management, which will have agreed KPIs. These services will be set out in the contract with revenue amounts associated and the revenue streams will be recognised separately.   The transaction price is set out in the contract for each service provided and revenue is allocated to the various performance obligations on this basis. The customer may choose to take additional services for a period of time, which would be subject to a separate agreement. Any performance fees payable under a contract would relate to a specific month and be calculated in line with the provisions set out in the contract.   Revenue is recognised over time as the customer simultaneously receives and consumes the benefits of the services as the service is performed. It is recognised using the output method, on a straight line basis over the life of the contract as the amount of work required to perform under these contracts does not vary significantly from month to month, therefore the straight line method provides a faithful depiction of the transfer of goods or services.   Project based A client will enter into a framework agreement which covers all work performed by Jaywing, and will then issue a brief or PO for a specific piece of work to be performed. This could be the development of a website for a client, or the production of a creative campaign. The work would normally take a period of between one and six months to complete.   Normally a specific brief or work order is provided for a project under the overall framework agreement. This will detail the services to be provided to the customer, with a price set out against each element as appropriate. The transaction price is set out in the work order for each element of the project. The customer may choose to vary the scope at any stage, and that would be subject to an updated work order. That work order would still be part of the original contract as those services would not be distinct from those in the original contract.   Revenue is recognised over time using the input method as Jaywing's performance creates or enhances an asset that the customer controls as the asset is created or enhanced and the revenue recognised reflects the efforts or inputs Jaywing has made to the satisfaction of the performance obligation.   Consulting day rates A client will enter into a contract for a piece of work that is quoted as a number of days charged at a rate per day. This work will be either risk, marketing or data based and could involve building models, databases and analysis of data. Invoices will usually be raised monthly for the number of days of work performed.   A specific piece of work is contracted for which will normally be a number of days work charged at a rate per day, with different rates for different levels of seniority. The transaction price is set out in the contract. The customer may choose to vary the scope at any stage, and that would be subject to an updated work schedule. That work order would still be part of the original contract as those services would not be distinct from those in the original contract.   Revenue is recognised over time as the customer simultaneously receives and consumes the benefit of the services as the services are performed. It is recognised using the input method, based on the number of days work performed during the month.   Licences A client enters into a contract for a product licence, including support from Jaywing to run that product and interpret the results from it. The product and support are not separately identifiable because the client is not able to operate the product licence without this support as they do not have the skills or a login to the system.   Revenue is recognised over time based on the provision of the licence and support during the month as the customer simultaneously receives and consumes the benefit of the services as the services are provided. Each of these revenue streams have been assessed and the Group has concluded that for the contracts currently in place with customers, there is no change in the method of revenue recognition from that done historically. Further detail can be found in note 1.   There are no differences in payment terms for each of these categories, the only differences in payments terms are from individual terms agreed with clients which are between 30 and 60 days.   Foreign currency Transactions in foreign currencies are translated into the entity's functional currency at the foreign exchange rate ruling at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are translated at the foreign exchange rate ruling at that date. Foreign exchange differences arising on translation are recognised in profit or loss.   Dilapidations provision Provision is made for expected future dilapidations costs to property under operating leases. The estimated costs are capitalised within leasehold improvements and depreciated over the remaining lease term.   Judgements made by the Directors in the application of these accounting policies that have a significant effect on the Consolidated Financial Statements, together with estimates with a significant risk of material adjustment in the next year, are discussed in note 33 to the Consolidated Financial Statements.   Classification of instruments issued by the Group Instruments issued by the Group are treated as equity (i.e. forming part of shareholders' funds) only to the extent that they meet the following two conditions:   § they include no contractual obligations upon the Company (or Group as the case may be) to deliver cash or other financial assets, or to exchange financial assets or financial liabilities with another party, under conditions that are potentially unfavourable to the Company (or Group); and § where the instrument will or may be settled in the Company's own equity instruments, it is either a non-derivative that includes no obligation to deliver a variable number of the Company's own equity instruments, or is a derivative that will be settled by the Company exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity instruments.   To the extent that this definition is not met, the items are classified as a financial liability. Where the instrument so classified takes the legal form of the Company's own shares, the amounts presented in these financial statements for called up share capital and share premium account exclude amounts in relation to those shares.   Finance payments associated with financial liabilities are dealt with as part of finance expenses. Finance payments associated with financial instruments that are classified in equity are dividends and are recorded directly in equity. Property, plant and equipment Property, plant and equipment are stated at cost less accumulated depreciation.   Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of property, plant and equipment.   Depreciation is charged to profit or loss on a straight-line basis over the estimated useful lives of each part of an item of property, plant and equipment. Land is not depreciated. The estimated useful lives are as follows:   Leasehold improvements        -               over period of lease Office equipment                     -               3 - 5 years   It has been assumed that all assets will be used until the end of their economic life. Intangible assets and goodwill All business combinations are accounted for by applying the acquisition method. Goodwill represents the difference between the cost of the acquisition and the fair value of the net identifiable assets acquired. Identifiable intangibles are those which can be sold separately, or which arise from legal or contractual rights, regardless of whether those rights are separable, and are initially recognised at fair value. Development costs incurred in the year, which meet the criteria of IAS 38, are capitalised and amortised on a straight-line basis over their economic life.   Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to cash-generating units and is not amortised but is tested annually for impairment.   Other intangible assets that are acquired by the Group are stated at cost less accumulated amortisation and accumulated impairment losses.   Amortisation is charged to profit or loss on a straight-line basis over the estimated useful lives of intangible assets, unless such lives are indefinite. Intangible assets with an indefinite useful life and goodwill are systematically tested for impairment at each balance sheet date. Other intangible assets are amortised from the date they are available for use.   The estimated useful lives are as follows:   Customer relationships           -               4 to 12 years Development costs                 -               3 to 6 years Trademarks                             -               2 to 20 years Order books                            -               1 year   Impairment For goodwill that has an indefinite useful life, the recoverable amount is estimated annually. For other assets, the recoverable amount is only estimated when there is an indication that an impairment may have occurred. The recoverable amount is the higher of fair value less costs to sell and value in use. Value in use is determined by assessing net present value of the asset based on future cash flows.   An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds its recoverable amount. Impairment losses are recognised in profit or loss.   Impairment losses recognised in respect of cash-generating units, are allocated first to reduce the carrying amount of any goodwill allocated to the cash-generating unit and then to reduce the carrying amount of the other assets in the unit on a pro rata basis. A cash generating unit is the smallest identifiable group of assets that generates cash inflows that are largely independent of the cash inflows from other assets or groups of assets. With the exception of goodwill, all assets are subsequently reassessed for indications that an impairment loss previously recognised no longer exists.   Put/call options The put/call options in Massive Group PTY and Frank Digital PTY have been valued by an independent assessor and are recognised with both a service and non-service element in the accounts. The non-service element is fully recognised as at the date of acquisition and the fair value reviewed annually. The service element is treated as a cash settled share-based payment with the share-based payment valued at the point of inception and the cost being spread over the life of the asset.   Fair value measurement Management uses valuation techniques to determine the fair value of financial instruments and non-financial assets. This involves developing estimates and assumptions consistent with how market participants would price the instrument. Management bases its assumptions on observable data as far as possible but this is not always available. In that case, management uses the best information available. Estimated fair values may vary from the actual prices that would be achieved in an arm's length transaction at the reporting date (see note 35). Employee benefits   Defined contribution plans Obligations for contributions to defined contribution pension plans are recognised as an expense in profit or loss as incurred. Share-based payment transactions The weighted average fair value for the EBITDA performance options was calculated using the Black-Scholes Merton Option Pricing Model, and the fair value for the share price options was calculated using the Monte Carlo Model. This is charged to profit or loss over the vesting period of the award. The charge to profit or loss takes account of the estimated number of shares that will vest. Where the options do not have any market conditions attached, the number expected to vest is reassessed at each reporting period. All share-based remuneration is equity settled. Provision is made for National Insurance when the Group is committed to settle this liability. The charge to profit or loss takes account of the options expected to vest, is deemed to arise over the vesting period, and is discounted.   Provisions A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event, and it is probable that an outflow of economic benefits will be required to settle the obligation. If the effect is material, provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments of the time value of money and, where appropriate, the risks specific to the liability.   Expenses   Operating lease payments Operating leases are leases in which substantially all the risks and rewards of ownership related to the asset are not transferred to the Group.   Payments made under operating leases are recognised in profit or loss on a straight-line basis over the term of the lease. Lease incentives received are recognised in profit or loss as an integral part of the total lease expense.   Net financing costs Net financing costs comprise interest payable and interest receivable on funds invested. Interest income and interest payable are recognised in profit or loss as they accrue using the effective interest method. Taxation Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in profit or loss, except to the extent that it relates to items recognised in other comprehensive income, or directly in equity, in which case it is recognised in other comprehensive income or in equity, respectively.   Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.     Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for taxation purposes, except to the extent that it arises on:   §     the initial recognition of goodwill; §     the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination; §     differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable future.   The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or substantively enacted at the balance sheet date.   A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the asset can be utilised. Financial assets Cash and cash equivalents Cash and cash equivalents comprise cash balances and call deposits. Bank borrowings that are repayable on demand and form an integral part of the Group's cash management are included as a component of cash and cash equivalents for the purpose only of the statement of cash flows. Trade and other receivables IFRS 9's impairment requirements use more forward-looking information to recognise expected credit losses - the 'expected credit loss (ECL) model'. This replaces IAS 39's 'incurred loss model'.   Recognition of credit losses is no longer dependent on the Group first identifying a credit loss event. Instead the Group considers a broader range of information when assessing credit risk and measuring expected credit losses, including past events, current conditions, reasonable and supportable forecasts that affect the expected collectability of the future cash flows of the instrument.   Measurement of the expected credit losses is determined by a probability-weighted estimate of credit losses over the expected life of the financial instrument.   Adoption of IFRS 9 has not resulted in any amendment to previously reported results or retained earnings.   Financial liabilities Interest-bearing borrowings Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Subsequent to initial recognition, interest-bearing borrowings are stated at amortised cost with any difference between cost and redemption value being recognised in profit or loss over the period of the borrowings on an effective interest basis.   Trade and other payables Trade payables are initially recorded at fair value and thereafter at amortised cost using the effective interest rate method.     Segmental reporting The Group reports its business activities in three areas: Brand Performance, Online Performance and Data, Analysis & Technology. Central Costs represents the Group's head office function, along with intragroup transactions.   The Group derives its revenue from the provision of digital marketing services.     Standards and interpretations in issue at 31 March 2019 but not yet effective   The following standards and interpretations of relevance to the Group have been issued but are not yet effective and have not been adopted by the Group: ·      IFRS 16 Leases (effective 1 January 2019)   At the date of authorisation of these financial statements, certain new standards, amendments and interpretations to existing standards have been published by the IASB but are not yet effective and have not been adopted early by the Group.   Management anticipates that all of the relevant pronouncements will be adopted in the Group's accounting policies for the first period beginning after the effective date of the pronouncement. Information on new standards, amendments and interpretations that are expected to be relevant to the Group's financial statements is provided below. Certain other new standards and interpretations have been issued but are not expected to have a material impact on the Group's financial statements.   Other standards and interpretations in issue but not yet effective are not considered to have any relevance to the Group, other than IFRS 16 Leases.   The Directors have assessed the impact of the implementation of IFRS 15 and do not believe it will have a material impact on the way revenues are recognised across the Group.   IFRS 16 will replace IAS 17 'Leases' and three related Interpretations. It completes the IASB's long-running project to overhaul lease accounting. Leases will be recorded in the statement of financial position in the form of a right-of-use asset and a lease liability. There are two important reliefs provided by IFRS 16 for assets of low value and short-term leases of less than 12 months.   IFRS 16 is effective from periods beginning on or after 1 January 2019. Early adoption is permitted; however, the Group has decided not to adopt early.   Management is in the process of assessing the full impact of the Standard. So far, the Group: • has decided to make use of the practical expedient, not to perform a full review of existing leases and apply IFRS 16 only to new or modified contracts. • believes that the most significant impact will be that the Group will need to recognise a right of use asset and a lease liability for the office and production buildings currently treated as operating leases. At 31 March 2019 the future minimum lease payments amounted to £2,995,000. This will mean that the nature of the expense of the above cost will change from being an operating lease expense to depreciation and interest expense • concludes that there will not be a significant impact to the finance leases currently held on the statement of financial position   The Group is planning to adopt IFRS 16 on 1 April 2019 using the Standard's modified retrospective approach. Under this approach the cumulative effect of initially applying IFRS 16 is recognised as an adjustment to equity at the date of initial application. Comparative information is not restated.   Choosing this transition approach results in further policy decisions the Group needs to make as there are several other transitional reliefs that can be applied. These relate to those leases previously held as operating leases and can be applied on a lease-by-lease basis. The Group is currently assessing the impact of applying these other transitional reliefs.                                                                                                                                                                                                 Share Capital  Share Capital represents the nominal value of shares that have been issued.   Share Premium Share Premium includes any premiums received on issue of share capital. Any transaction costs associated with the issuing of shares are deducted from Share Premium, net of any related income tax benefits.   Capital Redemption Reserve Capital Redemption Reserve represents the amount by which the nominal value of the shares purchased or redeemed is greater than proceeds of a fresh issue of shares.   Shares Purchased for Treasury  Represents the nominal value of the shares purchased by the Company.   Share Option Reserve  Represents the fair value charge of share options in issue.   Foreign Currency Translation Reserve Represents the exchange differences on retranslation of foreign operations.   Retained Earnings Retained Earnings includes all current and prior period retained profits and share-based employee remuneration.   Minority interests The profit or loss attributable to the minority ownership stakes in subsidiary companies is transferred from Retained Earnings to Minority Interest each year.   Notes to the Consolidated Financial Statements     1.     Segmental analysis   Following the sale of HSM Limited, the Group has changed the segments that it reports in to reflect more accurately the way that the business is managed. Jaywing now reports its business activities in three areas: Brand Performance, Online Performance and Data, Analysis & Technology. Central Costs represents the Group's head office function, along with intragroup transactions. The 2018 results have been restated into the new segments.   Central Costs have been restated for the year ended 31 March 2018 to be consistent with the period to 31 March 2019 where costs have been reallocated to the segments where possible.   The Group primarily derives its revenue from the provision of digital marketing services in the UK. Approximately £4,872,000 (2018: £2,850,000) of sales were made to clients in Australia. During the year, one customer included within the Data, Analysis & Technology sector accounted for greater than 10% of the Group's revenue (2018: One customer).   For the year ended 31 March 2019 - continuing operations  
Brand PerformanceOnline PerformanceData, Analysis & TechnologyCentral CostsTotal
£'000£'000£'000£'000£'000
Revenue11,68513,28912,446(1,866)35,554
Direct costs(2,504)(609)(4,502)1,906(5,709)
Gross profit9,18112,6807,9444029,845
Operating expenses excluding depreciation, amortisation, loss before tax on disposal, exceptional items, acquisition related costs and charges for share-based payments(8,224)(9,931)(6,225)(2,136)(26,516)
Operating profit before depreciation, amortisation, loss before tax on disposal, exceptional items, acquisition related costs and charges for share-based payments9572,7491,719(2,096)3,329
Other operating income13---13
Depreciation(89)(203)(36)(84)(412)
Amortisation(897)(811)(87)-(1,795)
Impairment to the carrying value of goodwill(1,050)---(1,050)
Exceptional costs(27)(108)(214)(779)(1,128)
Acquisition related costs(66)(100)-577411
Charges for share-based payments(14)(19)(27)(117)(177)
Operating (loss)/profit(1,173)1,5081,355(2,499)(809)
Finance income4
Finance costs(305)
Loss before tax(1,110)
Tax expense175
Loss for the period(935)
  Exceptional costs relate predominantly to compensation for loss of office which is detailed in note 8.   For the year ended 31 March 2018 - continuing operations  
Brand PerformanceOnline PerformanceData, Analysis & TechnologyCentral CostsTotal
£'000£'000£'000£'000£'000
Revenue12,05612,37419,130(2,049)41,511
Direct costs(2,554)(859)(9,298)2,049(10,662)
Gross profit9,50211,5159,832-30,849
Operating expenses excluding depreciation, amortisation, loss before tax on disposal, exceptional items, acquisition related costs and charges for share-based payments(7,853)(10,226)(6,852)(3,029)(27,960)
Operating profit before depreciation, amortisation, loss before tax on disposal, exceptional items, acquisition related costs and charges for share-based payments1,6491,2892,980(3,029)2,889
Other operating income64---64
Depreciation(102)(183)(48)(102)(435)
Amortisation(1,165)(710)(30)-(1,905)
Exceptional costs16(282)-(198)(464)
Acquisition related costs---(827)(827)
Charges for share-based payments(52)-(4)(138)(194)
Operating (loss)/profit4101142,898(4,294)(872)
Finance costs(203)
Loss before tax(1,075)
Tax expense83
Loss for the period(992)
 
Year ended 31 March 2019
Brand PerformanceOnline PerformanceData, Analysis & TechnologyCentral CostsTotal
£'000£'000£'000£'000£'000
Assets21,74118,23511,6451,61453,235
Liabilities(2,474)(4,493)(1,470)(13,518)(21,955)
Capital employed19,26713,74210,175(11,904)31,280
 
Year ended 31 March 2018
Brand PerformanceOnline PerformanceData, Analysis & TechnologyCentral CostsTotal
£'000£'000£'000£'000£'000
Assets27,38717,25114,19176459,593
Liabilities(3,849)(2,834)(3,837)(15,232)(25,752)
Capital employed23,53814,41710,354(14,468)33,841
  Unallocated assets and liabilities consist predominantly of cash, external borrowings and deferred tax liabilities on intangible assets which have not been allocated to the business segments. The Group's assets are based in the UK and Australia.   The Group's non-current assets (other than financial instruments, investments accounted for using the equity method, deferred tax assets and post-employment benefit assets) are located into the following geographic regions:  
20192018
£'000£'000
United Kingdom38,56341,743
Australia138158
38,70141,901
    Non-current assets are allocated based on their physical location. The above table does not include discontinued operations (disposal groups), for which revenue and assets can be attributed to United Kingdom.   Capital additions; Property, plant and equipment
Brand PerformanceOnline PerformanceData, Analysis & TechnologyCentral CostsTotal
£'000£'000£'000£'000£'000
Year ended 31 March 201970160-22252
Year ended 31 March 201826236822213865
    The Group's revenue disaggregated by primary geographical markets is as follows:
Year ended 31 March 2019
Brand PerformanceOnline PerformanceData, Analysis & TechnologyCentral CostsTotal
£'000£'000£'000£'000£'000
United Kingdom9,64310,45912,446(1,866)30,682
Australia2,0422,830--4,872
Total11,68513,28912,446(1,866)35,554
 
Year ended 31 March 2018
Brand PerformanceOnline PerformanceData, Analysis & TechnologyCentral CostsTotal
£'000£'000£'000£'000£'000
United Kingdom11,04910,53119,130(2,049)38,661
Australia1,0071,843--2,850
Total12,05612,37419,130(2,049)41,511
  The Group's revenue disaggregated by pattern of revenue recognition is all for goods transferred over time for both 2019 and 2018.   The determination of the number of distinct performance obligations in a contract requires judgement, based on whether the customer can benefit from the use of the service on its own or together with other resources that are readily available to it, and also whether the promise to transfer the service is separately identifiable from other promises in the contract. As explained in the accounting policy for revenue, our contracts usually include just one distinct performance obligation.   For 2019, revenue includes £1,133k (2018: £675k) included in the contract liability balance at the beginning of the period.   The following aggregated amounts of transaction prices relate to the performance obligations from existing contracts that are unsatisfied or partially unsatisfied as at 31 December 2019:    
202020212022Total
£'000£'000£'000£'000
Revenue expected to be recognised4,61993555,559
      2.     Other operating income
20192018
£'000£'000
Other operating income1364
  During the years to 31 March 2018 and 31 March 2019, the Group received money from the administrator of a client for a contractual obligation to perform services on their behalf. During the year, the Group received a further distribution of £13,000. It is anticipated there may be further distributions in the future but the Board is unaware of the quantum or timing of these potential receipts.   3.     Operating expenses
20192018
Continuing operations:£'000£'000
Wages and salaries21,08221,165
Share-based payments177194
Depreciation412435
Exceptional items(265)275
Amortisation1,7951,905
Impairment to the carrying value of goodwill1,050-
Other operating expenses5,5337,592
29,78431,566
Compensation for loss of office883219
883219
30,66731,785
                                                                                                                                              Wages and salaries include £Nil (2018: £547,000) of post-acquisition employment costs relating to the purchase of Massive Group PTY, £245,000 (2018: £Nil) of post-acquisition employment costs relating to the purchase of Frank Digital PTY and £100,000 (2018: £Nil) of post-acquisition employment costs relating to the purchase of The Comms Department Ltd.   4.     Finance income
20192018
£'000£'000
Interest income4-
Total4-
  5.     Finance costs
20192018
£'000£'000
Interest expense292193
Finance charge on acquisition1310
Total305203
  6.     Tax expense
20192018
£'000£'000
Recognised in the consolidated statement of comprehensive income:
Current year tax91262
Origination and reversal of temporary differences(266)(345)
Total tax credit(175)(83)
Reconciliation of total tax charge:
Loss before tax(1,110)(1,216)
Taxation using the UK Corporation Tax rate of 19% (2018: 19%)(211)(231)
Effects of:
Non-deductible expenses36148
Total tax credit(175)(83)
      7.     (Loss)/profit per share
20192018
Pence per
Share
Pence per
Share
Basic profit/(loss) per share from continuing operations(1.15p)(1.06p)
Basic loss per share from discontinued operations(1.72p)(0.15p)
Basic total loss per share(2.87p)(1.21p)
Diluted profit/(loss) per share from continuing operations(1.15p)(1.06p)
Diluted loss per share from discontinued operations(1.72p)(0.15p)
Diluted total loss per share(2.87p)(1.21p)
  (Loss)/profit per share has been calculated by dividing the (loss)/profit attributable to shareholders by the weighted average number of ordinary shares in issue during the year.   The calculations of basic and diluted (loss)/profit per share are:
20192018
£'000£'000
Profit/(loss) for the year attributable to shareholders from continuing operations(1,075)(986)
Loss for the year attributable to shareholders from discontinued operations(1,610)(141)
Total loss for the year attributable to shareholders(2,685)(1,127)
  Weighted average number of ordinary shares in issue:
20192018
NumberNumber
Basic93,432,21793,432,217
Adjustment for share options1,706,6271,269,928
Diluted95,138,84494,702,145
Adjusted earnings per share
20192018
Pence per
Share
Pence per
Share
From continuing and discontinued operations:
Basic adjusted earnings per share1.39p1.78p
Diluted adjusted earnings per share1.36p1.76p
  Adjusted earnings per share have been calculated by dividing the profit attributable to shareholders before amortisation, charges for share options and acquisition related costs during the year, by the weighted average number of ordinary shares in issue during the year. The numbers used in calculating the basic and diluted adjusted earnings per share are reconciled below:    
20192018
£'000£'000
Total loss for the year attributable to shareholders(2,685)(1,127)
Amortisation1,8852,033
Impairment to the carrying value of goodwill1,050-
Loss on sale of HSM Limited1,370-
Acquisition related costs(411)827
Charges for share-based payments177193
Adjusted profit attributable to shareholders1,3861,926
Current year tax charge(91)(262)
1,2951,664
        8.     Expenses and auditor's remuneration
20192018
£'000£'000
The following are included in profit before tax:
Depreciation of property, plant and equipment412555
Amortisation of other intangible assets1,7652,033
Compensation for loss of office883219
Employee emoluments21,01425,302
Auditor's remuneration:
Audit of company financial statements3634
Other amounts payable to the auditor and its associates in respect of:
Audit of subsidiary company financial statements8183
Audit related assurance services1914
Taxation compliance services3523
Taxation advisory services729
Due diligence services-37
  Amounts paid to the Group's auditor in respect of services to the Company, other than the audit of the Company's financial statements, have not been disclosed separately as the information is required instead to be disclosed on a consolidated basis.   9.     Key management personnel compensation Key management of the Group is considered to be the Board of Directors and the Senior Leadership Team.  
20192018
£'000£'000
Short-term benefits:
Salaries including bonuses2,1832,452
Social security costs298341
Total short-term benefits2,4812,793
Share-based payment charge177193
Defined contribution pension plan208134
Key management compensation2,8663,120
    Further information in respect of Directors is given in the Directors' Remuneration Report on page 16.     Remuneration in respect of Directors was as follows:
20192018
£'000£'000
Emoluments receivable8421,191
Fees paid to third parties for Directors' services303
Company pension contributions to money purchase pension schemes97112
9691,306
  During the current period and the prior year, there were no benefits accruing to Directors in respect of the defined contribution pension scheme.   The highest paid Director received remuneration of £264,000 (2018: £346,000).       10.   Staff numbers and costs The average number of persons employed by the Group (including Directors) during the year, analysed by category, was as follows:
20192018
Continuing operations:NumberNumber
Management and administration8088
Call centre operatives-204
Account management and production275286
Information strategists5761
412639
  The aggregate payroll costs of these persons were as follows:
20192018
£'000£'000
Wages and salaries17,89022,364
Social security costs2,0032,478
Other pension costs1,189814
Share option charges - PSP Options (see note 9)184209
Share option charges - Employers NI (see note 9)(7)(16)
21,25925,849
  11.   Employee benefits The Company grants share options under the Jaywing plc Performance Share Plan, more details of which are given in the Directors' Remuneration Report.   Details of the share options granted during and outstanding at the end of the year are as follows:  
20192018
Number of
share options
Weighted
average
exercise
price
Number of
share options
Weighted
average
exercise
price
At start of the year6,126,3225.0p7,959,2915.0p
Issued during the year2,546,0425.0p-5.0p
Exercised during the year-5.0p(185,869)5.0p
Lapsed during the year(2,502,438)5.0p(1,647,100)5.0p
At end of the year6,169,9265.0p6,126,3225.0p
Exercisable at end of year949,6395.0p858,1175.0p
  Share options outstanding at the end of the year have an exercise price of 5 pence. Awards of share options are made on an individual basis with particular performance criteria relevant to the participant. Options are usually granted for a maximum of five years.       Share options outstanding at the year-end were as follows:   As at 31 March 2019
Period of exercise
NumberExercise priceFromTo
6,169,9265.0p01/04/201730/09/2022
    As at 31 March 2018
Period of exercise
NumberExercise priceFromTo
7,959,2915.0p01/04/210730/09/2020
    On 4 May 2016, 30 September 2016 and 2 December 2018, share options were granted to employees in order to incentivise performance. These share options will vest based upon conditions which relate to either EBITDA performance in the period commencing 1 April 2016, the share price at various future dates and continued employment with Jaywing.   Charge to the statement of comprehensive income Under IFRS 2, the Group is required to recognise an expense in the relevant Company's financial statements. The expense is apportioned over the vesting period based upon the number of options which are expected to vest and the fair value of those options at the date of grant.   For the awards made the Group commissioned an independent valuation from BDO LLP, and adopted their findings.   The weighted average fair value for the EBITDA performance options was calculated using the Black-Scholes Merton Option Pricing Model, and the fair value for the share price options was calculated using the Monte Carlo Model. The following inputs were used:  
2019
£'000
Share price at date of grant19p
Exercise price5p
Expected volatility37.3%
Dividend yield0%
Risk-free rate0.88%
Option life2.3 years
  Expected volatility was determined by calculating the standard deviation of the share price multiplied by the square root of the relevant time period of the option grant to give an indication of the share price volatility. The risk-free rate was calculated using the yield on long-dated UK Government Treasury Gilts at each date of grant.   The fair value of the EBITDA performance options was calculated between 14.10p and 23.12p, depending on the period to which the options relate.   The fair value of the share price options and the retention options was calculated as 6.13p.           12.   Disposal of subsidiary   On 10 January 2019, Jaywing plc announced that it had completed the sale of its contact centre business, HSM Limited, for a total transaction value of £403,000 in cash. This was made up of upfront consideration of £500,000, less a cash free/debt free adjustment of £97,000. The funds were provided by Bidco, which is backed by Aquiline Capital Partners LLC, a New York and London-based private equity firm investing in financial services and technology.   At the date of disposal, the carrying amounts of the disposal group's net assets were as follows:  
£'000
Assets
Non-current assets
Property, plant and equipment164
Goodwill569
Other intangible assets10
743
Current assets
Trade and other receivables1,928
Tax receivable30
Deferred tax asset37
Cash and cash equivalents-
1,995
Total assets2,738
Liabilities
Current liabilities
Bank overdraft(241)
Trade and other payables(788)
(1,029)
Net assets of disposal group1,709
Disposal proceeds (net of professional fees, sale incentive and completion accounts provision)(339)
Loss on disposal1,370
  The loss on disposal is included in the loss for the year from discontinued operations in the Consolidated Statement of Comprehensive Income.   Operating profit of the disposal group until the date of disposal is summarised as follows:  
Period ended
31 Dec 2019
Year ended
31 March 2018
£'000£'000
Revenue5,1526,030
Direct costs(118)(164)
Gross profit5,0345,866
Amortisation(93)(128)
Operating expenses(5,181)(5,888)
Operating loss(240)(150)
Loss before tax(240)(150)
Tax credit-9
Loss for the period from discontinued operations(240)(141)
Loss on disposal(1,370)
Total loss from discontinued operations(1,610)
          Cashflows generated by the disposal group for the reporting periods under review until its disposal are as follows:  
Year ended
31 March 2019
Year ended
31 March 2018
£'000£'000
Net cash outflow from operating activities(133)(429)
Net cash inflow/(outflow) from investing activities296(204)
Net increase/(decrease) in cash, cash equivalents and bank overdrafts from discontinued operations163(633)
  Of the cashflows from investing activities, £339,000 relates to the proceeds from the sale of the disposal group.   13.   Interests in Subsidiaries   The details of subsidiaries held directly by the Group are set out in Note 11 of the plc parent company accounts. The Group includes two subsidiaries (2018: three) with material non-controlling interests (NCI):  
NameProportion of ownership interests and voting rights held by NCITotal comprehensive income allocated to NCIAccumulated NCI
201920182019201820192018
Massive Group PTY25%25%10969909800
Frank Digital PTY25%25%31-242211
Jaywing Innovation Ltd0%25%-(75)-707
140(6)1,1511,718
  No dividends were paid to the NCI during the years 2019 and 2018. During the year, Jaywing plc acquired the 25% of Jaywing Innovation Ltd not previously owned for consideration of £138k and the £707k was transferred into retained earnings as can be seen on the Consolidated statement of changes in equity.   Management are of the view that Massive Group PTY is material to the results of the Group and further financial information is disclosed below:  
20192018
£'000£'000
Non-current assets108126
Current assets1,439772
Total assets1,547898
Non-current liabilities--
Current liabilities(438)(208)
Total liabilities(438)(208)
Equity attributable to owners of the parent832518
Non-controlling interest909800
 
20192018
£'000£'000
Revenue2,8311,843
Profit and total comprehensive income for the year attributable to owners of the parent436276
Profit and total comprehensive income for the year attributable to NCI10969
Profit and total comprehensive income for the year545345
 
20192018
£'000£'000
Net cash from operating activities-79
        14.   Property, plant and equipment
Leasehold
improvements
Office
equipment
Total
£'000£'000£'000
Cost
At 1 April 20171,2142,0263,240
Additions523342865
Acquisition of subsidiaries-112112
Disposals-(107)(107)
At 31 March 20181,7372,3734,110
Additions106146252
Disposals(405)(1,108)(1,513)
At 31 March 20191,4381,4112,849
Depreciation
At 1 April 20177451,4002,145
Depreciation charge for the year47778555
Acquisition of subsidiaries-7272
Depreciation on disposals-(105)(105)
At 31 March 20181,2221,4452,667
Depreciation charge for the year183322505
Depreciation on disposals(387)(951)(1,338)
At 31 March 20191,0188161,834
Net book value
At 31 March 20194205951,015
At 31 March 20185159281,443
At 1 April 20174696261,095
  The assets are covered by a fixed charge in favour of the Group's lenders.                 15.   Goodwill
Goodwill
£'000
Cost and net book value
At 1 April 201834,496
Finalisation of fair value related to acquisitions made in the year ended 31 March 2018176
Impairment to the carrying value of goodwill(1,050)
Disposals(568)
At 31 March 201933,054
20192018
Brand Performance£'000£'000
Scope Creative Marketing Limited5,5505,550
Jaywing Central Limited5,2056,255
Bloom Media (UK) Limited4,2874,287
Frank Digital PTY818662
Online Performance
Epiphany Solutions Limited5,9575,937
Massive Group PTY1,8951,895
Data, Analysis & Technology
Alphanumeric Limited9,3429,342
Discontinued Operations
HSM Limited-568
33,05434,496
  The additions in the year relate to existing investments as fair values were finalised around the acquisition and put / call options.   Goodwill and other intangible assets have been tested for impairment by assessing the value in use of the relevant cash generating units. The value in use calculations were based on projected cash flows in perpetuity.  Budgeted cash flows for 2019/20 to 2026/27 were used. These were based on the forecast for 2020 with growth rates of 5% to 25% then applied for the following three years, and 2.0% to 7.5% for the next three years. Subsequent years were based on a reduced rate of growth of 2% into perpetuity.   The average year-on-year growth in earnings before interest, tax, depreciation and amortisation (EBITDA) that has been used as the basis for forecasting cash flows for each of the cash generating units when testing for impairment were:  
Year-on-year growth
2020/21 to 2022/235.0% - 25.0%
2023/24 to 2025/262.0% - 7.5%
Perpetuity2.0%
  These growth rates are based on past experience and market conditions and discount rates are consistent with external information. The growth rates shown are the average applied to the cash flows of the individual cash generating units and do not form a basis for estimating the consolidated profits of the Group in the future. The growth rates used, and the periods they cover are based on an ability to deliver additional revenue efficiently. They also assume future financing is made available as discussed in the Directors' Report.   The discount rate used to test the cash generating units was the Group's pre-tax Weighted Average Cost of Capital ("WACC") of 10.2% (2018:11.5%). The individual cash generating units were assessed for risk variances from the WACC, but in the absence of geographical risk, currency risk and any significant price risk variations, the same WACC was used for all the cash generating units.   As a result of these tests an impairment of £1,050k to Jaywing Central Limited was considered necessary (2018: £Nil). Reduced spend from a large client has created the need for this impairment.   The Directors have performed a sensitivity analysis in relation to the WACC used, which showed that no impairment would be required for WACCs of up to 15% in other CGUs apart from Jaywing Central Limited.   The Directors have also performed a sensitivity analysis in relation to the year-on-year growth in EBITDA. If the growth rates were to be reduced by 1% in each CGU no impairment charge would be required apart from Jaywing Central Limited.     16.   Other intangible assets  
Customer
relationships
Order booksTrademarksDevelopment
costs
Total
£'000£'000£'000£'000£'000
Cost
At 1 April 201723,1691,4571,08078826,494
Additions during the year from acquisitions317---317
Additions during the year---448448
At 31 March 201823,4861,4571,0801,23627,259
Additions during the year---251251
Disposal(2,181)--(16)(2,197)
At 31 March 201921,3051,4571,0801,47125,313
Amortisation
At 1 April 201717,3271,45717130919,264
Amortisation charge for the year1,852-791022,033
At 31 March 201819,1791,45725041121,297
Amortisation charge for the year1,612-632101,885
Amortisation adjustment---(52)(52)
Disposals(2,181)---(2,181)
At 31 March 201918,6101,45731356920,949
Net book amount
At 31 March 20192,695-7679024,364
At 1 April 20184,307-8308255,962
At 1 April 20175,842-9094797,230
  The cost of brought forward customer relationships was determined as at the date of acquisition of the subsidiaries by professional valuers. The valuations used the discounted cash flow method, assuming rates of customer attrition at 10% and sales growth at 2% each year. The discount rate applied at that time to the future cash flows were specific to each subsidiary and were all in the range 14.6% to 15.5%.   Trademarks represent the trading names used by the company. These are estimated to have an economic life of 20 years. The valuation used the discounted cash flow method, assuming an estimated royalty rate of 2% and sales growth of 2% each year. The valuation assumes that each year 80% to 90% of revenues are generated using the Trademark and applied a discount rate of 19%.   Development costs relate to internally developed products that are either sold to clients standalone or used to provide services to them.   The order book represents contracted revenues over the next 12 months. The valuation used the discounted cash flow method, assuming a net operating profit margin of 30.5%. The discount rate applied was 15.8%.   Goodwill and other intangible assets have been tested for impairment. The method, key assumptions and results of the impairment review are detailed in note 15. On the basis of this review, it has been concluded that there is no need to impair the carrying value of these intangible assets (2018: £Nil).         17.   Trade and other receivables
20192018
£'000£'000
Trade receivables6,2158,042
Prepayments and accrued income1,5303,439
Deferred tax95124
Other receivables416149
8,25611,754
    The carrying amount of trade and other receivables approximates to their fair value.     All of the Group's trade and other receivables have been reviewed for indicators of impairment and lifetime credit losses. Certain trade receivables were found to be impaired, and a loss allowance for lifetime credit losses has been recorded. The amount charged to the consolidated income statement for the year in relation to expected credit losses was £87,000 (2018: £35,000). Trade and other receivables which are not impaired or past due are considered by the Group to be of good credit quality.   The movement in the allowance for estimated irrecoverable amounts can be reconciled as follows:  
2019
£'000
Balance at start of the year calculated under IAS 3970
Amounts written off (uncollectible)(96)
Impairment loss reversed(6)
Impairment loss120
Balance at end of the year88
    The transition to IFRS 9 did not result in any adjustment.         18.   Bank and overdraft, loans and borrowings
20192018
£'000£'000
Summary
Borrowings5,6506,550
5,6506,550
Borrowings are repayable as follows:
Within one year
Borrowings1,8004,750
Total due within one year1,8004,750
In more than one year but less than two years3,8501,800
In more than two years but less than three years--
In more than three years but less than four years--
Total amount due5,6506,550
Average interest rates at the balance sheet date were:%%
Term loan4.102.25
Revolver loanN/A2.25
As the loans are at variable market rates their carrying amount is equivalent to their fair value.   The additional borrowing facilities available to the Group at 31 March 2019 were £2.0 million (2018: £2.0 million) and, taking into account cash balances within the Group companies, there was £2.7 million (2018: £2.6 million) of additional available borrowing facilities.   A Composite Accounting System is set up with the Group's bankers, which allows debit balances on overdraft to be offset across the Group with credit balances.   Reconciliation of net debt
1 April 2018Cash flow31 March 2019
£'000£'000£'000
Cash and cash equivalents63258690
63258690
Borrowings(6,550)900(5,650)
Net debt(5,918)958(4,960)
  The changes in the Group's liabilities arising from financing activities can be classified as follows:  
Long-term borrowingsShort-term borrowingsTotal
£'000£'000£'000
1 April 20181,8004,7506,550
Cash-flows:
- Repayment(900)(3,550)(4,450)
- Proceeds2,9506003,550
31 March 20193,8501,8005,650
 
Long-term borrowingsShort-term borrowingsTotal
£'000£'000£'000
1 April 20171,0004,7505,750
Cash-flows:
- Repayment(1,200)-(1,200)
- Proceeds2,000-2,000
31 March 20181,8004,7506,550
      19.   Trade and other payables
20192018
£'000£'000
Trade payables2,6043,087
Tax and social security1,1371,694
Other payables, accruals and deferred income5,8057,764
9,54612,545
The carrying amount of trade and other payables approximates to their fair values. All amounts are short term.   Other payables, accruals and deferred income include deferred consideration (comprising put/call options and other deferred consideration) which is carried at fair value through profit and loss (see note 35).     20.   Provisions
20192018
£'000£'000
At start of the year151173
Additional provisions-(22)
Disposal of HSM Limited(109)-
At end of the year42151
Total provisions are analysed as follows:
Current42151
42151
  At 31 March 2019 a provision of £42,000 (2018: £151,000) was recognised for dilapidations costs expected to be incurred on exit of property. The provision has been estimated based on the costs already incurred to bring the property to its current condition. The estimated costs have not been discounted as the impact is not considered to be significant. There are no significant uncertainties about the amount or timing.   21.   Deferred tax assets and liabilities Recognised deferred tax assets and liabilities:
20192018
£'000£'000
Accelerated capital allowances on property, plant and equipment:
At start of year(1)45
Prior year adjustment(2)-
Rate change-1
Origination and reversal of temporary differences15(47)
At end of year12(1)
Other temporary differences:
At start of year8281,077
Prior year adjustment2-
Rate change-3
Origination on acquisition-54
Origination and reversal of temporary differences(281)(306)
At end of year549828
Total deferred tax:
At start of year8271,122
Rate change-4
Origination on acquisition-54
Origination and reversal of temporary differences (note 6)(266)(353)
At end of year561827
Origination on acquisition
Deferred tax is included within:
Deferred tax liability656951
Deferred tax asset(95)(124)
561827
  The majority of the other temporary differences relates to the liability arising on the valuation of intangible assets on acquisition.   There are no deductible differences or losses carried forward for which no deferred tax asset is recognised. There are no temporary differences associated with investments in subsidiaries for which deferred tax liabilities have not been recognised.     22.   Share capital Authorised:
45p deferred shares5p ordinary shares
£'000£'000
Authorised share capital at 31 March 2018 and at 31 March 201945,00010,000
                               Allotted, issued and fully paid:
45p deferred shares5p ordinary shares
NumberNumber£'000
At 31 March 201867,378,52093,432,21734,992
At 31 March 201967,378,52093,432,21734,992
  The 5 pence ordinary shares have the same rights (including voting and dividend rights and rights on a return of capital) as the previous 50 pence ordinary shares. Holders of the 45 pence deferred shares do not have any right to receive notice of any general meeting of the Company or any right to attend, speak or vote at any such meeting. The deferred shareholders are not entitled to receive any dividend or other distribution and shall, on a return of assets in a winding up of the Company, entitle the holders only to the repayment of the amounts paid up on the shares, after the amount paid to the holders of the new ordinary shares exceeds £1,000,000 per new ordinary share. The deferred shares are also incapable of transfer and no share certificates have been issued in respect of them.       23.   Share premium
20192018
£'000£'000
At start of year10,0889,108
Issue of share capital-980
At end of year10,08810,088
  24.   Treasury shares
20192018
£'000£'000
At start and end of year (99,622 shares)(25)(25)
  25.   Capital redemption reserve
20192018
£'000£'000
At start and end of year125125
    26.   Share option reserve
20192018
£'000£'000
At start of year736504
Share option charge102232
At end of year838736
The Board of Directors approved the original transfer of reserves from retained earnings to a designated share option reserve.    27.   Minority interest
20192018
£'000£'000
At start of year1,7181,513
(Disposal)/acquisition of subsidiaries(707)211
Share of profit/(loss) for the year140(6)
At end of year1,1511,718
  28.   Foreign currency translation reserve
20192018
£'000£'000
At start of year(20)19
Exchange differences on translation of foreign operations20(39)
At end of year-(20)
  29.   Retained earnings
20192018
£'000£'000
At start of year(13,773)(12,646)
Acquisition of non-controlling interest569-
Retained (loss)/profit for the year(2,685)(1,127)
At end of year(15,889)(13,773)
        30.   Operating leases The Group's future minimum operating lease payments are as follows:  
Within 1 year1 to 5 yearsAfter 5 yearsTotal
£'000£'000£'000£'000
31 March 20196951,9903102,995
31 March 20186452,9456314,221
31 March 20174492,5657983,812
The Company leases a number of office premises under operating leases. During the year £447,000 (2018: £741,000) was recognised as an expense in the Statement of comprehensive income in respect of operating leases.   31.   Capital commitments The Group had no commitments to purchase property, plant and equipment at 31 March 2019 (2018: £Nil).   32.   Related parties The services of Mark Carrington as Non Executive Director of the Company were purchased from Deacon Street Partners Limited for a fee of £30,000 (2018: £2,500). At the year end, £7,500 (2018: £2,500) was outstanding to Deacon Street Partners Limited.   During the period, the company made sales of £25,683 (2018: £17,646) to Run For All Limited, a company in which Mr R Shaw is a Non-executive Director. At 31 March 2019 the balance receivable from Run For All Limited was £23,205 (2018: £330).   During the period, the company made sales of £59,661 (2018: £362,087) to Impellam plc, a company that Lord Michael Ashcroft, the largest Jaywing plc shareholder, is Chairman of. At 31 March 2019 the balance receivable from Impellam plc was £5,000 (2018: £50,951).   33.   Accounting estimates and judgements Accounting estimates   Impairment of goodwill and other intangible assets  The carrying amount of goodwill is £33,054k (2018: £34,496k) and the carrying amount of other intangible assets is £4,394k (2018: £5,962k). The Directors are confident that the carrying amount of goodwill and other intangible assets is fairly stated, and have carried out an impairment review. The forecast cash generation for each CGU and the WACC represent significant assumptions and should the assumptions prove to be incorrect, there would be a significant risk of a material adjustment within the next financial year. The sensitivity to the key assumptions is shown in note 15.   Share-based payment On 4 May 2016, 30 September 2016 and 2 December 2018, share options were granted to employees in order to incentivise performance. These share options will vest based upon conditions which relate to either EBITDA performance in the period commencing 1 April 2016, the share price at various future dates or continued employment with Jaywing.   The share-based payment charge consists of two elements, the charge for the fair value at the date of grant and a charge for the employer's NI. The fair value charge has been assessed using an external valuation company, and judgement has been made on the number of shares expected to vest based on the achievement of EBITDA and share price targets.   Accounting judgements   Recognition of revenue The Directors consider that they act as a principal in transactions where the Group assumes the credit risk. Where this is via an agency arrangement and the Group assumes the credit risk for all billings, it therefore recognises gross billings as revenue. For other income sources, revenue recognition is assessed in line with the five steps of IFRS.   Availability of finance The Directors have a clear expectation that the Group will be able to obtain the further funding required to enable it to continue to adopt the going concern basis in preparing the financial statements.   Identification of performance obligations The determination of the number of distinct performance obligations in a contract requires judgement, based on whether the customer can benefit from use of the service on its own or together with other resources that are readily available to it, and also whether the promise to transfer the service is separately identifiable from other promises in the contract. As explained in the accounting policy for revenue, contracts usually include just one distinct performance obligation.   Allocation of the transaction price to performance obligations Where a contract contains multiple performance obligations, the transaction price is required to be allocated to the different performance obligations. Wherever possible, the transaction price is allocated on a standalone selling price basis, by reference to the agreed customer statement of works. In the event that this is not available, the price is allocated to the various performance obligations on a reasonable basis with reference to the expected time involved in performing the service and management's experience of similar projects.   34.   Financial risk management The Group uses various financial instruments. These include loans, cash, issued equity investments and various items, such as trade receivables and trade payables that arise directly from its operations. The main purpose of these financial instruments is to raise finance for the Company's operations.   The existence of these financial instruments exposes the Group to a number of financial risks, which are described in more detail below.   The main risks arising from the Group's financial instruments are market risk, cash flow interest rate risk, credit risk and liquidity risk. The Directors review and agree policies for managing each of these risks and they are summarised below.   Market risk Market risk encompasses three types of risk, being currency risk, fair value interest rate risk and price risk. In this instance price risk has been ignored as it is not considered a material risk to the business. The Group's policies for managing fair value interest rate risk are considered along with those for managing cash flow interest rate risk and are set out in the subsection entitled "interest rate risk" below.   Currency risk The Group is only minimally exposed to translation and transaction foreign exchange risk.   Liquidity risk The Group seeks to manage financial risk by ensuring sufficient liquidity is available to meet foreseeable needs by closely managing the cash balance and by investing cash assets safely and profitably.   The Group policy throughout the period has been to ensure continuity of funding. Short-term flexibility is achieved by overdraft facilities.   The maturity of borrowings is set out in Note 17 to the Consolidated Financial Statements.   Interest rate risk The Group finances its operations through a mixture of retained profits and bank borrowings. The Directors' policy to manage interest rate fluctuations is to regularly review the costs of capital and the risks associated with each class of capital, and to maintain an appropriate mix between fixed and floating rate borrowings.   The interest rate exposure of the financial assets and liabilities of the Group is shown in the table below.  The table includes trade receivables and payables as these do not attract interest and are therefore subject to fair value interest rate risk.  
20192018
£'000£'000
Financial assets:
Floating interest rate:
Cash690632
Zero interest rate:
Trade receivables6,2158,042
6,9058,674
Financial liabilities:
Floating interest rate:
Overdrafts--
Bank loans/revolving facility5,6506,550
Zero interest rate:
Trade payables2,6043,087
8,2549,637
    As at 31 December 2019, the Group's non-derivative financial liabilities have contractual maturities (including interest payments where applicable) as summarised below:  
31 March 2019CurrentNon-current
Within 6 months6 to 12 months1 to 5 yearslater than 5 years
£'000£'000£'000£'000
Bank borrowings1,0059873,954-
Trade and other payables9,546---
Total amount due10,5519873,954-
  This compares to the maturity of the Group's non-derivative financial liabilities in the previous reporting period as follows:  
31 March 2018CurrentNon-current
Within 6 months6 to 12 months1 to 5 yearslater than 5 years
£'000£'000£'000£'000
Bank borrowings6386301,837-
Trade and other payables12,545---
Total amount due13,1836301,837-
    The above amounts reflect the contractual undiscounted cash flows, which may differ to the carrying values of the liabilities at the reporting date.   Sensitivity to interest rate fluctuations If the average interest rate payable on the net financial asset/net financial liabilities subject to a floating interest rate during the year had been 1% higher than reported on the average borrowings during the year, then profit before tax would have been £61,846 lower, and if the interest rate on these liabilities had been 1% lower, profit before tax would have improved by £61,846.   Credit risk The Group applies the IFRS 9 simplified model of recognising lifetime expected credit losses for all trade receivables as these items do not have a significant financing component.   In measuring the expected credit losses, the trade receivables have been assessed on a collective basis as they possess shared credit risk characteristics. They have been grouped based on the days past due and also according to the geographical location of customers.   The expected loss rates are based on the payment profile for sales over the past 48 months before 31 March 2019 and 1 January respectively as well as the corresponding historical credit losses during that period. The historical rates are adjusted to reflect current and forward-looking macroeconomic factors affecting the customer's ability to settle the amount outstanding. The Group has identified gross domestic product (GDP) and unemployment rates of the countries in which the customers are domiciled to be the most relevant factors and accordingly adjusts historical loss rates for expected changes in these factors. However, given the short period exposed to credit risk, the impact of these macroeconomic factors has not been considered significant within the reporting period.   Trade receivables are written off (i.e. derecognised) when there is no reasonable expectation of recovery. Failure to make payments within 180 days from the invoice date and failure to engage with the Group on alternative payment arrangement, amongst other things, are considered indicators of no reasonable expectation of recovery.   The Directors consider that the Group's trade receivables were impaired for the year ended 31 March 2019 and a provision for £61,000 (2018: £70,000) has been provided accordingly. See Note 17 for further information on financial assets that are past due.   Summary of financial assets and liabilities by category The carrying amount of financial assets and liabilities recognised at the balance sheet date of the reporting periods under review may also be categorised as follows:    
20192018
£'000£'000
Financial assets
Loans and receivables
Trade and other receivables6,6318,191
Cash and cash equivalents690632
7,3218,823
Financial liabilities:
Current:
Financial liabilities measured at amortised cost
Borrowings(5,650)(6,550)
Trade and other payables(9,546)(12,545)
Provisions for liabilities(42)(151)
(15,238)(19,246)
Net financial assets and liabilities(7,917)(10,423)
Plant, property and equipment1,0151,443
Goodwill33,05434,496
Other intangible assets4,3645,962
Prepayments1,5303,439
Deferred tax95124
Taxation payable(205)(249)
Provisions for deferred tax(656)(951)
39,19744,264
Total equity31,28033,841
          Capital management policies and procedures   The Group's capital management objectives are: §     to ensure the Group's ability to continue as a going concern; and §     to provide an adequate return to shareholders by pricing products and services commensurately with the level of risk.   This is achieved through close management of working capital and regular reviews of pricing. Decisions on whether to raise funding using debt or equity are made by the Board based on the requirements of the business.   Capital for the reporting period under review is summarised as follows:  
20192018
£'000£'000
Total equity31,28033,841
  35.   Financial risk management Financial assets and financial liabilities measured at fair value in the statement of financial position are grouped into three levels of a fair value hierarchy. The three levels are defined based on the observability of significant inputs to the measurement, as follows:   • Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities • Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly • Level 3: unobservable inputs for the asset or liability.   The following table shows the levels within the hierarchy of financial assets and liabilities measured at fair value on a recurring basis:  
31 March 2019Level 1Level 2Level 3Total
Financial liabilities£'000£'000£'000£'000
Put/call options and other deferred consideration--(1,632)(1,632)
Net fair value--(1,632)(1,632)
       
31 March 2018Level 1Level 2Level 3Total
Financial liabilities£'000£'000£'000£'000
Put/call options and other deferred consideration--(1,417)(1,417)
Net fair value--(1,417)(1,417)
  There were no transfers between Level 1 and Level 2 in 2019 or 2018.   Measurement of fair value of financial instruments The Group's finance team performs valuations of financial items for financial reporting purposes, including Level 3 fair values, in consultation with third party valuation specialists for complex valuations. Valuation techniques are selected based on the characteristics of each instrument, with the overall objective of maximising the use of market-based information. The finance team reports directly to the chief financial officer (CFO) and to the audit committee. Valuation processes and fair value changes are discussed among the audit committee and the valuation team at least every year, in line with the Group's reporting dates.   The following valuation techniques are used for instruments categorised in Levels 2 and 3: • Contingent consideration (Level 3) - The fair value of put/call options and other deferred consideration related to acquisitions is estimated using a present value technique. The £1,632k fair value is estimated by probability-weighting the estimated future cash outflows, adjusting for risk and discounting at 11.5%. The probability-weighted cash outflows before discounting are £1,874k and reflect management's estimate of a 100% probability that the contract's target level will be achieved. The discount rate used is 11.5%, based on the Group's estimated incremental borrowing rate for unsecured liabilities at the reporting date, and therefore reflects the Group's credit position. The effects on the fair value of risk and uncertainty in the future cash flows are dealt with by adjusting the estimated cash flows rather than adjusting the discount rate.   The following table provides information about the sensitivity of the fair value measurement to changes in the most significant inputs:  
DescriptionSignificant unobservable inputEstimate of the inputSensitivity of the fair value measurement to input
Put/call options and other deferred considerationProbability of meeting target100%Not applicable
  There are no significant interrelationships between the inputs and the unobservable inputs.   Level 3 fair value measurements The reconciliation of the carrying amounts of financial instruments classified within Level 3 is as follows:  
Put/call options and other deferred consideration
£'000
Balance at 1 April 20181,417
Gains recognised in profit or loss-
Balance at 31 March 20191,417
Acquired through business combination82
Amount recognised in profit or loss133
Balance at 31 March 20191,632
    36.   Post balance sheet event Trading conditions in the first quarter led to a reperformance of the impairment and going concern reviews. The results of these can be found in note 15 and the Principal accounting policies.   Company profit and loss account  
20192018
Note£'000£'000
Turnover40-
Administrative expenses2(13,207)(5,796)
Operating loss3(13,167)(5,796)
Income from fixed asset investment46,5466,240
Interest payable and similar charges5(290)(199)
(Loss) / profit on ordinary activities before taxation(6,911)245
Taxation on ordinary activities6(57)119
(Loss) / profit and total comprehensive income on ordinary activities after taxation17(6,968)364
        The accompanying notes to the parent Company Financial Statements form an integral part of these financial statements.     Company Financial Statements   Company balance sheet    
20192018
Note£'000£'000
Fixed assets
Tangible assets10355417
Investments1151,46058,847
51,81559,264
Current assets
Debtors due < 1 year122,3262,250
2,3262,250
Current liabilities
Creditors: amounts falling due within one year13(11,938)(14,495)
Total assets less current liabilities42,20347,019
Non current liabilities
Creditors: amounts falling due after more than one year14(3,850)(1,800)
Net assets38,35345,219
Capital and reserves
Called up share capital1634,99234,992
Share premium account1710,08810,088
Treasury shares18(25)(25)
Share option reserve17838736
Capital redemption reserve17125125
Profit and loss account17(7,665)(697)
Equity shareholders' funds38,35345,219
    The financial statements were approved by the Board of Directors and authorised for issue on 27 September 2019.   Signed on behalf of the board of directors:       Michael Sprot Director         The accompanying notes to the parent Company Financial Statements form an integral part of these financial statements.           Company statement of changes in equity  
Called-up
share
capital
Share premium accountTreasury sharesShare option reserveCapital redemption reserveProfit
and loss
account
Total
£'000£'000£'000£'000£'000£'000£'000
At 1 April 201734,6579,108(25)504125(1,061)43,308
Share-based payment charge---232--232
Issue of share capital335980----1,315
Transactions with owners335980-232--1,547
Profit for the year and total other comprehensive income-----364364
Total comprehensive income335980-232-3641,911
At 31 March 201834,99210,088(25)736125(697)45,219
At 1 April 201834,99210,088(25)736125(697)45,219
Share-based payment charge---102--102
Issue of share capital-------
Transactions with owners---102--102
Profit for the year and total other comprehensive income-----(6,968)(6,968)
Total comprehensive income---102-(6,968)(6,866)
At 31 March 201934,99210,088(25)838125(7,665)38,353
The accompanying notes to the parent Company Financial Statements form an integral part of these financial statements.     Notes to the parent Company Financial Statements   1.     Accounting policies   Jaywing plc is incorporated in England and Wales.   Statement of compliance These financial statements have been prepared in accordance with applicable accounting standards and in accordance with Financial Reporting Standard 101 - 'The Reduced Disclosure Framework' (FRS 101). The principal accounting policies adopted in the preparation of these financial statements are set out below. These policies have all been applied consistently throughout the year unless otherwise stated.   The financial statements have been prepared on a historical cost basis.   The financial statements are presented in Sterling (£) and have been presented in round thousands (£'000).   Going concern After reviewing the Company's forecasts and projections, the Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future. The Company therefore continues to adopt the going concern basis in preparing its financial statements.   Disclosure exemptions adopted In preparing these financial statements, the Company has taken advantage of all disclosure exemptions conferred by FRS 101. Therefore, these financial statements do not include:   1              A statement of cash flows and related notes 2              The requirement to produce a balance sheet at the beginning of the earliest comparative period 3              The requirements of IAS 24 related party disclosures to disclose related party transactions entered in to between          two or more members of the Group as they are wholly owned within the Group 4              Presentation of comparative reconciliations for property, plant and equipment, intangible assets 5              Capital management disclosures 6              Presentation of comparative reconciliation of the number of shares outstanding at the beginning and at the end of the period 7              The effect of future accounting standards not adopted 8              Certain share-based payment disclosures  9              Disclosures in relation to impairment of assets 10          Disclosures in respect of financial instruments (other than disclosures required as a result of recording financial            instruments at fair value) 11            IFRS 9 disclosures in respect of allowances for expected credit losses reconciliations and credit risk and hedge accounting 12.         IFRS 15 disclosures in respect of disaggregation of revenue, contract assets reconciliations and contract liabilities reconciliation and unsatisfied performance obligations   Investments in subsidiaries, associates and joint ventures Investments in subsidiary undertakings, associates and joint ventures are stated at cost less any applicable provision for impairment.     Tangible assets Property, plant and equipment (PPE) is initially recognised at acquisition cost or manufacturing cost, including any costs directly attributable to bringing the assets to the location and condition necessary for them to be capable of operating in the manner intended by the Company's management.   PPE is subsequently measured at cost less accumulated depreciation and impairment losses.   Depreciation is recognised on a straight-line basis (unless otherwise stated) to write down the cost less estimated residual value of PPE. The following useful lives are applied:   -       Leasehold improvements: 5-10 years -       Fixtures, fittings and equipment: 2-5 years     Material residual value estimates and estimates of useful life are updated as required, but at least annually.   Gains or losses arising on the disposal of property, plant and equipment are determined as the difference between the disposal proceeds and the carrying amount of the assets, and are recognised in profit or loss within other income or other expenses.   Financial Instruments - Recognition, initial measurement and derecognition Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the financial instrument and are measured initially at fair value adjusted for transaction costs, except for those carried at fair value through profit or loss which are measured initially at fair value. Subsequent measurement of financial assets and financial liabilities is described below.   Financial assets are derecognised when the contractual rights to the cash flows from the financial asset expire, or when the financial asset and substantially all the risks and rewards are transferred. A financial liability is derecognised when it is extinguished, discharged, cancelled or expires.   Financial Instruments - Classification and subsequent measurement of financial assets For the purpose of subsequent measurement financial assets, other than those designated and effective as hedging instruments, are classified into the following categories upon initial recognition:   •               financial assets subsequently measured at amortised costs   There are no financial assets that have been designated as fair value through other comprehensive income, or fair value through profit or loss.   All financial assets are reviewed for impairment at least at each reporting date, to identify whether there is any objective evidence that a financial asset or a group of financial assets is impaired. Different criteria to determine impairment are applied for each category of financial assets, which are described below.   All income and expenses relating to financial assets that are recognised in profit or loss are presented within finance costs, finance income or other financial items, except for impairment of trade receivables which is presented within other expenses.   IFRS 9's impairment requirements use more forward-looking information to recognise expected credit losses - the 'expected credit loss (ECL) model'. This replaces IAS 39's 'incurred loss model'.   Recognition of credit losses is no longer dependent on the Group first identifying a credit loss event. Instead the Group considers a broader range of information when assessing credit risk and measuring expected credit losses, including past events, current conditions, reasonable and supportable forecasts that affect the expected collectability of the future cash flows of the instrument.   Measurement of the expected credit losses is determined by a probability-weighted estimate of credit losses over the expected life of the financial instrument.   Financial Instruments - Classification and subsequent measurement of financial liabilities The Company's financial liabilities include borrowings, trade creditors and other creditors.   Financial liabilities are measured subsequently at amortised cost using the effective interest method.   Cash and cash equivalents Cash comprises cash on hand and demand deposits, which is presented as cash at bank and in hand in the Balance Sheet.   Cash equivalents comprise short-term, highly liquid investments with maturities of three months or less from inception, that are readily convertible into known amounts of cash and which are subject to an insignificant risk of changes in value. Cash equivalents are presented as part of current asset investments in the Balance Sheet.   Operating leases Where the Company is a lessee, payments made under an operating lease agreement are recognised as an expense on a straight-line basis over the lease term.   Incentives received to enter into an operating lease are credited to the profit and loss account, to reduce the lease expense, on a straight-line basis over the period of the lease. Associated costs, such as maintenance and insurance, are expensed as incurred.     Financial guarantees Financial guarantees in respect of the borrowings of fellow group companies are not regarded as insurance contracts. They are recognised at fair value and are subsequently measured at the higher of: •               the amount that would be required to be provided under IAS 37 (see policy on provisions below); and •               the amount of any proceeds received net of amortisation recognised as income.   Provisions, contingent assets and contingent liabilities Provisions for product warranties, legal disputes, onerous contracts or other claims are recognised when the Company has a present legal or constructive obligation as a result of a past event, it is probable that an outflow of economic resources will be required, and amounts can be estimated reliably. The timing or amount of the outflow may still be uncertain.   Restructuring provisions are recognised only if a detailed formal plan for the restructuring exists and management has either communicated the plan's main features to those affected or started implementation. Provisions are not recognised for future operating losses.   Provisions are measured at the estimated expenditure required to settle the present obligation, based on the most reliable evidence available at the reporting date, including the risks and uncertainties associated with the present obligation. Where there are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined by considering the class of obligations as a whole. Where the time value of money is material provisions are discounted to their present values, using a pre-tax discount rate that reflects the current market assessment of the time value of money and the risks specific to the liability.   Any reimbursement that is virtually certain to be collected from a third party with respect to the obligation is recognised as a separate asset. However, this asset may not exceed the amount of the related provision.   No liability is recognised if an outflow of economic resources as a result of present obligations is not probable. Such situations are disclosed as contingent liabilities unless the outflow of resources is remote.   Holiday pay A provision for annual leave accrued by employees as a result of services rendered, and which employees are entitled to carry forward and use within the next 12 months is recognised in the current period. The provision is measured at the salary cost payable for the period of absence.   Equity, reserves and dividend payments Financial instruments issued by the Company are classified as equity only to the extent that they do not meet the definition of a financial liability or financial asset.   The Company's ordinary shares are classified as equity. Transaction costs on the issue of shares are deducted from the share premium account arising on that issue. Dividends on the Company's ordinary shares are recognised directly in equity.   Revenue recognition The turnover shown in the profit and loss account represents amounts invoiced in relation to work undertaken during the year. The only invoice recognised was for project management support provided to a client. This has been assessed in line with the five steps set out in IFRS 15:   1. Identify the contract with the customer 2. Identify the performance obligations 3. Determine the transaction price 4. Allocate the transaction price to the performance obligations 5. Recognise revenue when the performance obligations are satisfied   Based on the above, the revenue is recognised in accordance with the stage of completion of contractual obligations to the customer. The stage of completion is ascertained by assessing the fair value of the services provided to the balance sheet date as a proportion of the total fair value of the contract. Losses on contracts are recognised in the period in which the loss first becomes foreseeable.   Revenue - other revenue streams Interest receivable Interest receivable is reported on an accrual basis using the effective interest method.     Dividends receivable Dividends are recognised at the time the right to receive payment is established.   Operating expenses Operating expenses are recognised in profit or loss upon utilisation of the service or as incurred.   Foreign currency translation Foreign currency transactions are translated into the Company's functional currency using the exchange rates prevailing at the dates of the transactions (spot exchange rate).   Foreign exchange gains and losses resulting from the re-measurement of monetary items denominated in foreign currency at year-end exchange rates are recognised in profit or loss.   Non-monetary items are not retranslated at year-end and are measured at historical cost (translated using the exchange rates at the transaction date), except for non-monetary items measured at fair value, which are translated using the exchange rates at the date when fair value was determined. Where a gain or loss on a non-monetary item is recognised in other comprehensive income, the foreign exchange component of that gain or loss is also recognised in other comprehensive income.   Income taxes Tax expense recognised in profit or loss comprises the sum of deferred tax and current tax not recognised in other comprehensive income or directly in equity.   Calculation of current tax is based on tax rates and laws that have been enacted or substantively enacted by the end of the reporting period. Deferred income taxes are calculated using the liability method.   Calculation of deferred tax is based on tax rates and laws that have been enacted or substantively enacted by the end of the reporting period, that are expected to apply when the asset is realised or the liability is settled.   The measurement of deferred tax reflects the tax consequences that would follow from the manner in which the entity expects to recover the related asset or settle the related obligation.   Deferred tax assets are recognised to the extent that it is probable that the underlying tax loss or deductible temporary difference will be utilised against future taxable income. This is assessed based on the Company's forecast of future operating results, adjusted for significant non-taxable income and expenses, and specific limits on the use of any unused tax loss or credit. Deferred tax assets are not discounted.   Deferred tax liabilities are generally recognised in full, with the exception of the following: •               on the initial recognition of goodwill on investments in subsidiaries, where the Company is able to control the timing of the reversal of the difference, and it is probable that the difference will not reverse in the foreseeable future, on the initial recognition of a transaction that is not a business combination and at the time of the transaction affects neither accounting or taxable profit.   Deferred tax liabilities are not discounted.   Post-employment benefits and short-term employee benefits Short-term employee benefits Short-term employee benefits, including holiday entitlement, are current liabilities included in pension and other employee obligations, measured at the undiscounted amount that the Company expects to pay as a result of unused entitlement.   Post-employment benefit plans Contributions to defined contribution pension schemes are charged to profit or loss in the year to which they relate. Prepaid contributions are recognised as an asset. Unpaid contributions are reflected as a liability.   Share-based payments Where equity settled share options are awarded by the parent company to employees of this Company the fair value of the options at the date of grant is charged to profit or loss over the vesting period with a corresponding entry in retained earnings.   Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each reporting date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options that eventually vest.   Non-vesting conditions and market vesting conditions are factored into the fair value of the options granted. As long as all other vesting conditions are satisfied, a charge is made irrespective of whether the market vesting conditions are satisfied. The cumulative expense is not adjusted for failure to achieve a market vesting condition or where a non-vesting condition is not satisfied.   Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured immediately before and after the modification, is also charged to the statement of comprehensive income over the remaining vesting period.   Profit from operations Profit from operations comprises the results of the Company before interest receivable and similar income, interest payable and similar charges, corporation tax and deferred tax.   Put/call options The put/call options in Massive Group PTY and Frank Digital PTY have been valued by an independent assessor and are recognised with both a service and non-service element in the accounts. The non-service element is fully recognised as at the date of acquisition and the fair value reviewed annually. The service element is treated as a cash settled share-based payment with the share-based payment valued at the point of inception and the cost being spread over the life of the asset.   Fair value measurement Management uses valuation techniques to determine the fair value of financial instruments and non-financial assets. This involves developing estimates and assumptions consistent with how market participants would price the instrument. Management bases its assumptions on observable data as far as possible but this is not always available. In that case, management uses the best information available. Estimated fair values may vary from the actual prices that would be achieved in an arm's length transaction at the reporting date (see note 35).   Significant judgement in applying accounting policies and key estimation uncertainty When preparing the financial statements, management makes a number of judgements, estimates and assumptions about the recognition and measurement of assets, liabilities, income and expenses.   The following are significant management judgements in applying the accounting policies of the Company that have the most significant effect on the financial statements.   Useful lives of depreciable assets Management reviews its estimate of the useful lives of depreciable assets at each reporting date, based on the expected utility of the assets. Uncertainties in these estimates relate to technological obsolescence that may change the utility of certain software and IT equipment.   Valuation of investments Management reviews the carrying value of investments at each reporting date, based on the future cashflows of those investments.           2.     Other operating charges
20192018
£'000£'000
Share based payment charge133154
Related National Insurance charge(17)(17)
Impairment of carrying value of investment7,130-
Administrative expenses5,9615,659
Total administrative expenses13,2075,796
  100% of turnover arose in the United Kingdom (2018: 100%).   3.     Operating loss
20192018
Operating loss is stated after charging:£'000£'000
Depreciation of owned fixed assets84102
    4.     Income from fixed asset investments
20192018
£'000£'000
Dividends received from subsidiary companies6,5466,240
    5.     Other interest payable and similar charges
20192018
£'000£'000
Bank interest payable277189
Finance charge on acquisition1310
Total290199
  6.     Tax on ordinary activities
The tax charge is based on the profit for the year and represents:20192018
£'000£'000
UK corporation tax at 19% (2018: 19%)1,0371,096
Adjustment in respect of prior period(1,096)(981)
Total current tax(59)115
Deferred tax:
Origination and reversal of timing differences24
(57)119
The tax credit can be explained as follows:20192018
£'000£'000
Profit before tax(6,911)245
Tax using the UK corporation tax rate of 19% (2018: 19%)(1,313)47
Effect of:
Non-taxable income(1,195)(909)
Non-deductible expenses1,355-
Prior year adjustment1,096981
Current year credit(57)119
    7.     Auditor's remuneration Details of remuneration paid to the auditor by the Company are shown in Note 8 to the Consolidated Financial Statements.     8.     Directors and employees
20192018
Average number of staff employed by the Company3436
20192018
Aggregate emoluments (including those of Directors):£'000£'000
Wages and salaries3,1563,381
Social security costs355393
Pension contribution196163
Share based payment charge116137
Total emoluments3,8234,074
  Further information in respect of Directors is given in the Directors' Remuneration table on page 16.     Remuneration in respect of Directors was as follows:
20192018
£'000£'000
Emoluments receivable8421,191
Fees paid to third parties for Directors' services303
Company pension contributions to money purchase pension schemes97112
9691,306
  The highest paid director received remuneration of £264,000 (2018: £346,000).     9.     Dividends   The Directors do not recommend the payment of a dividend for the current year (2018: £Nil).   10.   Tangible fixed assets
Leasehold ImprovementsFixtures &
fittings
Total
£'000£'000£'000
Cost at 1 April 2018389233622
Additions-2222
Cost at 31 March 2019389255644
Depreciation at 1 April 201840165205
Charge for the year404484
Depreciation at 31 March 201980209289
Net book value at 31 March 201930946355
Net book value at 31 March 201834968417
        11.   Investments
Subsidiaries
£'000
Cost at 1 April 201858,847
Acquisition of non-controlling interest707
Fair value adjustment in respect of prior year additions82
Disposal(1,046)
Impairment(7,130)
Capital contribution for share option scheme34
Recharge of capital contribution from group companies(34)
Cost as at 31 March 201951,460
  The Company has carried out an impairment review of the carrying amount of the investments in subsidiaries. The impairment review of investments was performed using the same cash flows and assumptions as were used in the Group's financial statements for the impairment review of goodwill, details of which can be found in Note 15 in the Group's financial statements. This review has concluded that the carrying value of the Company's investments is impaired by £7,130k (2018: £Nil).   The finalisation of the fair value of the Frank Digital PTY Limited acquisition has resulted in an addition of £82k.   At 31 March 2019 the Company held either directly or indirectly, 20% or more of the allotted share capital of the following companies:
Proportion held
Class of share
capital held
By parent
Company
By the
Group
Nature of
Business
Alphanumeric Group Holdings LimitedOrdinary100%100%Dormant
Alphanumeric Holdings LimitedOrdinary-100%Dormant
Alphanumeric LimitedOrdinary100%100%Data services & consultancy
Bloom Media (UK) LimitedOrdinary100%100%Agency services
Dig for Fire LimitedOrdinary-100%Dormant
Digital Marketing Group LimitedOrdinary100%100%Dormant
Digital Marketing Group Services LimitedOrdinary100%100%Dormant
Digital Marketing Network LimitedOrdinary100%100%Dormant
Digital Media and Analytics LimitedOrdinary100%100%Dormant
DMG Central LimitedOrdinary-100%Dormant
DMG London LimitedOrdinary100%100%Dormant
Epiphany Solutions LimitedOrdinary100%100%Search Engine Optimisation
Epiphany Solutions PTY LimitedOrdinary-100%Search Engine Optimisation
Frank Digital PTY LimitedOrdinary75%75%Website design and build
Gasbox LimitedOrdinary100%100%Direct marketing
Graphico New Media LimitedOrdinary100%100%Dormant
Head Offfice LimitedOrdinary-100%Dormant
Hyperlaunch New Media LimitedOrdinary100%100%Dormant
Inbox Media LimitedOrdinary-100%Dormant
Iris Associates LimitedOrdinary-100%Dormant
ISIS Direct LimitedOrdinary-100%Dormant
Jaywing Central LimitedOrdinary100%100%Online marketing & media
Jaywing Information LimitedOrdinary100%100%Dormant
Jaywing Innovation LimitedOrdinary100%100%Product development
Jaywing North LimitedOrdinary100%100%Dormant
Junction Brand Communication LimitedOrdinary-100%Dormant
Massive Group PTY LimitedOrdinary75%75%Search Engine Optimisation
Prodant LimitedOrdinary-100%Dormant
Scope Creative Marketing LimitedOrdinary100%100%Direct marketing
Shackleton PR LimitedOrdinary-100%Online PR
The Comms Department LimitedOrdinary-100%Social Communication
Woken LimitedOrdinary-100%Dormant
  The Comms Department Limited is exempt from the requirement of the Companies Act relating to the audit of individual financial statements by virtue of s479A of the Companies Act 2006.   All the companies listed above have been consolidated. All the companies listed above are incorporated in England and Wales with the following exceptions:  
CompanyCountry of Incorporation
Epiphany Solutions PTY Limited
Frank Digital PTY Limited
Massive Group PTY Limited
Australia
Australia
Australia
      12.   Debtors due within 1 year
20192018
£'000£'000
Amounts due from Group undertakings609419
Prepayments and accrued income209158
Other taxation and social security469577
Corporation tax1,0391,096
2,3262,250
      13.   Creditors: amounts falling due within one year
20192018
£'000£'000
Bank loans and overdrafts (note 15)6,6189,995
Trade creditors251352
Amounts owed to Group undertakings2,6221,803
Other taxation and social security9090
Other creditors5310
Accruals and deferred income672826
Deferred tax-2
Deferred consideration payable on acquisition of subsidiary undertakings1,6321,417
11,93814,495
  Deferred consideration includes put/call options and other deferred consideration which has increased in the year due to fair value movements of £133k and additions due to the finalisation of fair values associated with last years acquisition of Frank Digital PTY Limited of £82k. All deferred consideration is carried at fair value through profit and loss.   14.   Creditors: amounts falling due in more than one year
20192018
£'000£'000
Bank loan3,8501,800
3,8501,800
        15.   Borrowings
20192018
£'000£'000
Summary:
Bank overdraft4,8185,245
Bank loans5,6506,550
10,46811,795
Borrowings are repayable as follows:20192018
£'000£'000
Within one year:
Bank overdraft4,8185,245
Bank loans1,8004,750
Total due within one year6,6189,995
Bank loans:
In more than one year but less than two years:3,8501,200
In more than two years:-600
Total due in more than one year:3,8501,800
                                  16.   Share capital     Allotted, issued and fully paid:
45p deferred shares5p ordinary shares
NumberNumber£'000
At 31 March 201867,378,52093,432,21734,992
At 31 March 201967,378,52093,432,21734,992
    The 5 pence ordinary shares have the same rights (including voting and dividend rights and rights on a return of capital) as the previous 50 pence ordinary shares. Holders of the 45 pence deferred shares do not have any right to receive notice of any general meeting of the Company or any right to attend, speak or vote at any such meeting. The deferred shareholders are not entitled to receive any dividend or other distribution and shall, on a return of assets in a winding up of the Company, entitle the holders only to the repayment of the amounts paid up on the shares, after the amount paid to the holders of the new ordinary shares exceeds £1,000,000 per new ordinary share. The deferred shares are also incapable of transfer and no share certificates have been issued in respect of them.             17. Reserves   Called-up share capital - represents the nominal value of shares that have been issued.   Share premium account - includes any premiums received on issue of share capital. Any transaction costs associated with the issuing of shares are deducted from share premium.   Profit and loss account - includes all current and prior period retained profits and losses.   Share option reserve - fair value charge for share options in issue.   Treasury shares - shares in the company that have been acquired by the company.   Capital redemption reserve - represents amounts transferred from share capital on redemption of issued shares.   18. Treasury shares
20192018
£'000£'000
At 31 March 2019 and 31 March 20182525
    19.   Share-based payments Share-based payment charge is as follows:
20192018
£'000£'000
Share-based payment133154
Related National Insurance costs(17)(17)
116137
  Details of the share options issued and the basis of calculation of the share-based payments, which all relate to share options granted, are given in note 11 to the consolidated financial statements.     20.   Provision for liabilities
Deferred tax
(note 6)
£'000
At 1 April 20182
Amounts of deferred tax recognised in profit or loss(2)
At 31 March 2019-
  21.   Commitments under operating leases   At 31 March 2019 the company had aggregate annual commitments under non-cancellable operating leases as set out below:  
Land and buildings
20192018
£'000£'000
Operating leases which expire:
Within one year168168
Within two to five years673673
After five years463631
1,3041,472
  22.   Contingent liabilities There is a cross guarantee between members of the Jaywing plc group of companies on all bank overdrafts and bank borrowings with Barclays Bank plc. At 31 March 2019 the amount thus guaranteed by the Company was £Nil (2018: £Nil).     23.   Related parties The Company is exempt from the requirements to FRS 101 to disclose transactions with other 100% members of the Jaywing plc group of companies.   Transactions with other related parties are disclosed in Note 32 to the Consolidated Financial Statements.   24.   Financial risk management objectives and policies Details of Group policies are set out in Note 34 to the Consolidated Financial Statements.   25.   Retirement benefits Defined Contribution Schemes The Company operates a defined contribution pension scheme.  The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £196,000 (2018: £163,000).   26.   Share based payments Employees of the Company are entitled to participate an equity and cash-settled share option scheme. The options are granted with a fixed exercise price and have a vesting period of up to two years. The vesting conditions relate to the performance of the overall Jaywing plc Group and continued employment during the vesting period. There are no other market conditions attached to the share options. The number of options outstanding at the end of the year in respect of Company employees were 3,436,352 (2018: 4,584,485). No share options were exercised during the year. The exercise prices for share options outstanding was 5p (2018: 5p). The remaining contractual life of the share options was two years (2018: two years).         Shareholder information   Annual General Meeting The 2019 Annual General Meeting will be held on Monday 30 September 2019 at Fieldfisher LLP, Riverbank House, 2 Swan Lane, EC4R 3TT at 11am.   Dividend There is no dividend payable.   Multiple accounts on the shareholder register If you have received two or more copies of or notifications about this document, this means that there is more than one account in your name on the shareholders register. This may be caused by your name or address appearing on each account in a slightly different way. For security reasons, the Registrars will not amalgamate the account without your written consent, so if you would like any multiple accounts to be combined into one account, please write to Link Asset Services at the address given below.   Documents The following documents, which are available for inspection during normal business hours at the registered office of the Company on any weekday (Saturdays, Sundays and public holidays excluded), will also be available for inspection at the place of the AGM from at least 15 minutes prior to the meeting until its conclusion.   §     Copies of the executive Directors' service agreements and the non-executive Directors' letters of appointment; §     The memorandum and articles of association of the Company; and §     Register of Directors' interests in the share capital of the Company maintained under Section 809 of the Companies Act 2006.   Particulars of the Directors' interest in shares are given in the Remuneration Report, which is contained in the Report and Accounts for the year ended 31 March 2019.   Issued Share Capital As at 26 September 2019 (being the last practicable date before the publication of this document), the Company's issued share capital comprised 93,432,217 ordinary shares of 5p each, of which 99,622 are held in Treasury. Therefore, as at 26 September 2019 the total voting rights in the Company were 93,432,217. On a vote by show of hands, every member who is present in person or by proxy has one vote. On a poll, every member who is present in person or by proxy has one vote for every ordinary share of which he or she is a holder.   Share dealing services To purchase or sell shares in Jaywing plc visit www.linksharedeal.com or call 0371 664 0445. Calls are charged at the standard geographic rate and will vary by provider. Calls outside the United Kingdom will be charged at the applicable international rate. Lines are open 08:00 - 16:30, Monday to Friday, excluding public holidays in England and Wales. This is not a recommendation to buy and sell shares and this service may not be suitable for all shareholders. The price of shares can go down as well as up and you are not guaranteed to get back the amount you originally invested. Terms, conditions and risks apply. Link Asset Services is a trading name of Link Market Services Trustees Limited, which is authorised and regulated by the Financial Conduct Authority. This service is only available to private shareholders resident in the European Economic Area, the Channel Islands or the Isle of Man.   Shareholder enquiries Link Asset Services maintains the register of members of the Company. If you have any queries concerning your shareholding, or if any of your details change, please contact the Registrars:   Link Asset Services, Northern House Woodsome Park, Fenay Bridge Huddersfield, HD8 0GA   Shareholder Helpline: 0871 664 0300 (calls cost 10p per minute plus network extras), fax: 01484 606484. Textphone for shareholders with hearing difficulties: 0871 664 0532 (calls cost 10p per minute plus network extras)  Link Asset Services also offer a range of shareholder information online at www.linksharedeal.co.uk. Website Information on the Group is available at https://investors.jaywing.com.     QCA Corporate Governance Index  
Principle numberPrinciple descriptionPage references
1Establish a strategy and business model which promote long-term value for shareholders2, 3, 5, 6
2Seek to understand and meet shareholder needs and expectations6, 15, 16, 21
3Take into account wider stakeholder and social responsibilities and their implications for long-term success3, 21
4Embed effective risk management, considering both opportunities and threats, throughout the organisation12, 20, 21
5Maintain the board as a well-functioning, balanced team led by the chair16, 20, 21
6Ensure that between them the directors have the necessary up-to-date experience, skills and capabilities10, 21
7Evaluate board performance based on clear and relevant objectives, seeking continuous improvement10, 20, 21
8Promote a corporate culture that is based on ethical values and behaviours3, 21
9Maintain governance structures and processes that are fit for purpose and support good decision-making by the board20, 21
10Communicate how the company is governed and is performing by maintaining a dialogue with shareholders and other relevant stakeholders5, 6, 8, 14, 15, 16, 21
  This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.   END     FR LVLFLKKFXBBD

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