RCS - Jaywing PLC - Contract win

JaywingAnnouncement

16/07/2021 07:00

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RNS Number : 4200F  Jaywing PLC  16 July 2021

RNS REACH

 

 

Jaywing plc

 

Contract Win

 

Jaywing plc (AIM: JWNG) the integrated agency powered by data science, is
pleased to announce that it has won a new contract with Skipton Building
Society to act as its strategic and brand agency partner. This contract is
expected to generate revenues of up to £3m over the next three years.

 

Skipton Building Society, the UK's fourth largest building society, has
appointed Jaywing to develop its branding, marketing strategy and creative
content for TV, as well as digital channels, print and social media. The
partnership will see Jaywing direct the strategic roadmap for the brand over
the next three years.

 

Established in 1853, Skipton Building Society has 88 branches across the UK,
assisting over 1 million customers into homes and to save for a better
future.

 

Lynne Cook, Head of Marketing at Skipton Building Society, commented "Jaywing
absolutely understood what we wanted to achieve and identified what makes us
different, demonstrating how we can continue to evolve the brand and attract
new audiences, whilst remaining relevant and without losing the equity we've
gained over the years. We wanted a true partner agency that really challenged
our thinking and Jaywing did just that - we're really excited to be working
with the team."

 

Andrew Fryatt, CEO at Jaywing, said "It's fantastic to be working with such
a prestigious brand as Skipton Building Society and we're excited to use
Jaywing's digital and data capabilities to develop a strong brand strategy, as
well as executing that creatively across all channels."

 

 

Jaywing plc

Caroline
Ackroyd
via Cenkos

 

Cenkos Securities plc
                 Tel: +44 (0)20 7397 8900

Nominated Adviser & Broker

Nicholas Wells

Callum Davidson

 

About Jaywing

With a heritage in data science, Jaywing delivers exceptional results,
creating brilliant work that's impossible to ignore across Marketing,
Consulting and Technology.

Jaywing is an award-winning, major UK agency, home to over 300 of the best
thinkers across creative, technology and data science. Every day, handpicked
teams collaborate to respond to hugely diverse challenges across a whole host
of sectors to connect powerful ideas, rich data and new technologies. With
large, specialist technical and creative power and over 70 heavyweight data
scientists, Jaywing is uniquely able to turn data into value, fuel brands,
connect on customers' terms and reimagine businesses. Jaywing works with a
number of blue chip clients, including first direct, Castrol,
PepsiCo, Mazda, Center Parcs and HSBC. 

 

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