Elon Musk sells $1 million worth of quirky new perfume, 'Burnt Hair'
12/10/2022 10:50
Oct 12 (Reuters) - The world's richest man, Elon Musk,
has scented a new opportunity to capitalise on quirky products,
launching a perfume called "Burnt Hair" that he said sold 10,000
bottles to earn a million dollars in just a few hours.
"With a name like mine, getting into the fragrance business
was inevitable – why did I even fight it for so long!?" Musk
asked on Twitter, where he now describes himself as a perfume
salesman.
"The essence of repugnant desire" is the website description
of his latest offering, which costs $100 a bottle and is set to
start shipping in the first quarter of 2023, making good on a
product Musk first touted in September.
Previous brainwaves have included Tesla's TSLA.O own-brand
tequila, launched in 2020, and a pair of "short shorts" to
signify Musk's victory over investors who bet against the
electric vehicle maker, now the world's most valuable car firm.
His Boring Company, a tunnelling firm last valued at $5.7
billion, sold flamethrowers at $500 apiece in early 2018,
raising $10 million. He also sold 50,000 Boring Company hats.
Musk's ambitions over the years have ranged from colonising
Mars to creating a new sustainable energy economy, and in the
process he has built Tesla, rocket company SpaceX, and smaller
firms.
Last week the billionaire proposed to proceed with his
original $44-billion bid to take Twitter Inc TWTR.N private,
calling for an end to a lawsuit by the social media company that
could have forced him to pay up, whether he wanted to or not.
If successful, a deal would put Musk in charge of one of the
most influential media platforms and end months of litigation
that damaged Twitter's brand and fed his reputation for erratic
behavior.
The Boring Company did not respond to a query on how long it
planned to keep the perfume listed.
(Reporting by Akriti Sharma and Shubham Kalia in Bengaluru;
Editing by Clarence Fernandez)
((Akriti.Sharma@thomsonreuters.com;))