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Corrected: New GPIF investment manager drawn to cheap Japan mid-caps

(Corrects size, headquarters location of Eastspring in 
paragraphs 4, 7 and 8) 
    * New GPIF manager Eastspring uses value-based investment 
models 
    * Eastspring tends toward mid-caps with long profit history 
    * Outside fund manager reckons Eastspring buys defensive 
stocks 
 
    By Ayai Tomisawa 
    TOKYO, Sept 1 (Reuters) - A new investment manager 
responsible for a small chunk of the $1.2 trillion portfolio 
held by Japan's giant public pension fund says it expects to buy 
stocks in midsize companies that appear cheap relative to the 
broader market and have decades of steady profits. 
    Appointed in April to manage 100.4 billion yen ($967 
million) of the Government Pension Investment Fund's (GPIF) 20.8 
trillion yen in Japanese equities, Eastspring Investments' 
approach offers an insight into how the world's biggest 
institutional investor's money will be used. 
    Eastspring, the Asia asset-management arm of UK-based 
Prudential plc  PRU.L , seeks to beat major market indices by 
finding "shares that are quite undervalued as a result of 
investors' bias toward fear or pessimism," Chief Operating 
Officer Shingo Sugiura told Reuters in an interview. 
    The Hong Kong firm's five Singapore-based Japanese equity 
portfolio managers do not so much target mid-caps as arrive at 
them through a value-based screening that narrows down the 
investments to a number manageable for its team, Sugiura said. 
    The portfolio managers look for stocks that are cheap 
against the benchmarks in terms of price-to-book ratios, 
price-to-earnings ratios and dividend yields. 
    "As a result, we ended up with midsize companies," Sugiura 
said. "We pick up seemingly very, very cheap stocks and 
thoroughly research their businesses." 
    It is the same method that Eastspring, with operations in 14 
markets and $115 billion under management, uses for the rest of 
the 502.5 billion yen of Japanese equities it manages, Sugiura 
said. 
    Given its size, Eastspring's Japanese-equities team narrows 
down the companies it buys. The managers don't travel often to 
Japan, where Sugiura is based, but executives of target 
companies often visit them in Singapore, he said. 
    GPIF had surprised the asset-management industry this year 
by dropping many Japanese managers while hiring more foreign 
firms. It now has nine foreign and five Japanese active equity 
managers. 
    Foreign managers oversaw 1.48 trillion yen, or 58 percent, 
of GPIF's 2.56 trillion yen allocation to actively managed 
domestic equities at the end of March, up from 1.40 trillion 
yen, or 37 percent of a 3.73 trillion yen allocation a year 
earlier. 
     
    SHIFT TO EQUITIES 
    Under pressure from the government of Prime Minister Shinzo 
Abe to shift money into higher-risk assets and out of 
low-yielding Japanese government bonds, GPIF plans to boost the 
weighting of domestic stocks to more than 20 percent from a 
current 12 percent target, people with knowledge of the 
allocation review told Reuters last month.  ID:nL4N0QD2GE  
    That indicates nearly $100 billion of new money into the 
Tokyo stock market. Investors worldwide are closely watching 
what happens to GPIF's portfolio because of its size and its 
leading role among other big Japanese institutions. 
    Few GPIF managers will talk publicly about how they invest 
the fund's money for fear of angering the giant, whose assets 
are bigger than the Mexican economy.  
    Sugiura declined to name any of the roughly 40 Japanese 
shares his firm owns or specify where it might put its slice of 
Japanese pension money. 
    But regulatory filings show Eastspring owns just over 5 
percent of home-improvement store operator Komeri Co  8218.T  
and apparel maker Onward Holdings Co  8016.T . 
     
    BEHAVIOUR PATTERNS 
    A fund manager not associated with GPIF, who asked not to be 
named, listed examples of stocks that might fit the criteria of 
being undervalued mid-caps with a long, stable profit history. 
    They included disposable diaper maker Unicharm Corp 
 8113.T , food and seasonings maker Ajinomoto Co  2802.T , meat 
processor NH Foods Ltd  2282.T , brewer Asahi Group Holdings 
 2502.T , cosmetics firm Shiseido Co  4911.T , car-parts makers 
Denso Corp  6902.T  and Aisin Seiki Co  7259.T , home-products 
maker Kao Corp  4452.T , pneumatic equipment maker SMC Corp 
 6273.T , electric-tool maker Makita Corp  6586.T  and 
gas-appliance maker Rinnai Corp  5947.T . 
    Eastspring probably excludes electronics companies "as they 
heavily depend on economic cycles and silicon-price cycles," 
said the value-style fund manager. 
    He reckoned the firm looks for defensive stocks or those 
with return on equity over 10 percent to weather out shocks like 
the global financial crisis. 
    Eastspring says its "conservative value strategy" 
outperformed the Topix 100 index by 9 percent over the past 
three years and 12.1 percent over five years. Its "value 
strategy" beat the FTSE Japan index by 14 percent over three 
years and by 33 percent over five years. 
   Eastspring screens some 1,500 Japanese stocks with relatively 
big market capitalization, looking to pick up those that look 
cheap over 20 years of historical data. 
    Sugiura said Eastspring holds its investments for three 
years on average, reshuffling 30-40 percent of the shares in its 
portfolio a year. 
    The firm looks for companies with "sustainable minimum 
profits," which can make money in bad times as well as good, he 
said. 
(1 US dollar = 104.1500 Japanese yen) 
 
 (Additional reporting by Hideyuki Sano; Editing by William 
Mallard and Simon Cameron-Moore) 
 ((ayai.tomisawa@thomsonreuters.com; 81-3-6441-1875; Reuters 
Messaging: ayai.tomisawa.thomsonreuters.com@reuters.net)) 
 
Keywords: JAPAN FUNDING/STRATEGY

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