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MAJ — Majorel Luxembourg SA News Story

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'The future is calling' - upbeat Citi, JPM, Exane and UBS start on Majorel

(Adds UBS initiation and comments)
    ** Four brokerages initiate the coverage of customer
experience (CX) operator Majorel Group Luxembourg  MAJ.AS ,
citing "major strength, major opportunities" ahead
    ** The company is well positioned to deliver "attractive"
low teens organic growth, thanks to favourable exposures to
digital CX and content moderation, Citi says
    ** "We also believe that Majorel can narrow the margin gap
with peers as management steps up offshoring penetration from
35% to 40-50%," it adds as it starts with "buy"
    ** JP Morgan initiates with "overweight", as it sees growth
and margin expansion, as well as M&A optionality to broaden its
portfolio and expand into new geographies
    ** "In our view, a higher valuation is justified considering
we expect growth over the next few years to be at the top-end of
the peer group," the broker also notes
    ** Pointing to "the qualities of a leader and the strength
of a challenger", Exane BNP Paribas starts with "outperform" and
says post-IPO weakness offers a compelling entry point
    ** Co-owned by German publisher Bertelsmann  BTGGg.F  and
Moroccan partner Saham, Majorel went public on Sept. 24, with
Citi, JPM and BNP Paribas  BNPP.PA  working on IPO  urn:newsml:reuters.com:*:nL1N2QQ0JU
    ** Although the group is a relatively new player, UBS
initiates with a "buy" rating on an attractive mix of clients
and services for above-market growth, the brokerage says
    ** Since its IPO, the stock is down by around 9%

 (Reporting by Juliette Portala)
 ((juliette.portala@tr.com))

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