MarketWise Q2 billings jump 57% on increased customer acquisition

MarketWise

06/08/2026 13:42

Overview
Digital financial research platform's Q2 revenue declined 5% yr/yr, missing analyst expectations
Q2 billings rose 57% yr/yr to highest since 2023, driven by increased customer acquisition
Company raised FY 2026 billings guidance by 10% to $330 mln, a 21.7% yr/yr increase

Outlook
MarketWise raises FY 2026 Billings guidance by 10% to $330 mln
Company expects FY 2026 cash flow from operations of $50 mln
MarketWise maintains full-year dividend target of $1.80 per share

Result Drivers
MARKETING INVESTMENT - Co said increased investment in customer acquisition drove billings growth and a rise in paid subscribers
HIGHER SALES AND MARKETING COSTS - Net loss attributed to timing of deferred revenue recognition and increased sales and marketing expenses
STRATEGIC SHIFT - Co plans to moderate customer acquisition and focus on cash generation and margin improvement in second half

Company press release: ID:nGNX1h3Xgy

Key Details
Metric
Beat/Miss
Actual
Consensus Estimate
Q2 Revenue
Miss
$75.80 mln
$78.72 mln (3 Analysts)
Q2 Loss Per Share
 
$0.24
 
Q2 Net Loss
 
$2.60 mln
 
Q2 Billings
 
$91.20 mln
 
Q2 Operating Cash Flow
 
$22.40 mln
 

Analyst Coverage
The one available analyst rating on the shares is "hold"
The average consensus recommendation for the professional information services peer group is "buy."
Wall Street's median 12-month price target for MarketWise Inc is $22.00, about 4.1% above its August 5 closing price of $21.13
The stock recently traded at 9 times the next 12-month earnings vs. a P/E of 17 three months ago

Reuters Recommended Reads
Aug 5 - Cardlytics Q2 revenue slightly misses estimates as billings fall
Aug 5 - System1 Q2 revenue drops sharply, posts net loss after reducing marketing activity significantly
Aug 4 - Zeta Global beats Q2 revenue estimates on AI infrastructure demand; hikes forecast

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)