RCS - Marley Spoon Grp SE - Marley Spoon to acquire bistroMD
31/01/2024 15:30
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RNS Number : 5779B Marley Spoon Group SE 31 January 2024
Marley Spoon to acquire US leading doctor designed meal brand bistroMD
EQS-Media / 31.01.2024
Marley Spoon Group SE, a leading global direct-to-consumer meal provider,
signed an agreement for the acquisition of bistroMD, the leading
doctor-designed ready-to-eat meal plan in the US, as a first step of
previously announced growth and consolidation strategy, adding €35m in
revenue (based on unaudited management reports). With this acquisition, the
company entered the large and growing RTE market in the US at scale and came
two years after the acquisition of Chefgood, our Australia-based RTE brand.
BistroMD was founded in 2005 by a husband and wife team, Edward and Dr.
Caroline Cederquist, who followed their passion for delivering chef-quality
food, balanced nutrition, and adequate lean protein for convenience and
health-conscious consumers focused on weight loss and special dietary needs.
With bistroMD consumers can conveniently order meal plans that are designed to
support, amongst others, weight loss, a healthy heart, Keto diets, diabetic
needs, or menopause. More and more Americans recognize that the food you eat
has a big impact on your health, and food as a medicine is becoming top of
mind to consumers. Marley Spoon believes that bistroMD is well-positioned to
serve this growing consumer need. Furthermore, the integration into the Marley
Spoon platform is expected to generate significant synergies and performance
improvements.
Fabian Siegel, CEO & Founder of Marley Spoon, comments: "We are impressed
by the strong brand and customer-focused organization that founder Ed
Cederquist and his team have built over the past 19 years. We are committed to
ensuring that bistroMD continues to flourish and grow as part of the Marley
Spoon platform, and we welcome Ed and his team to Marley Spoon." Ed
Cerderquist, CEO and Founder of bistroMD added: "Bringing bistroMD to this
next stage of growth and development is an exciting endeavor. BistroMD and its
customer base will highly benefit from the technology, data, and synergies
that the Marley Spoon platform is expected to provide. I started bistroMD with
the vision of making healthy eating easy for all, and I am looking forward to
driving this vision forward, together with the Marley Spoon team."
End of Media Release
Issuer: Marley Spoon Group SE
Key word(s): Services
31.01.2024 CET/CEST Dissemination of a Press Release, transmitted by EQS News
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Language: English
Company: Marley Spoon Group SE
9 Rue de Bitbourg
1273 Luxembourg
Luxemburg
E-mail: ir@marleyspoon.com
Internet: www.marleyspoongroup.com
ISIN: LU2380748603, LU2380748785
WKN: A3C81B
Listed: Regulated Market in Frankfurt (General Standard); Regulated Unofficial Market
in Berlin, Munich, Stuttgart
EQS News ID: 1827369
End of News EQS Media
1827369 31.01.2024 CET/CEST
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