MAX — MediaAlpha Balance Sheet

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TechnologyAdventurousMid CapNeutral

Annual balance sheet for MediaAlpha, fiscal year end - December 31st, USD millions except per share, conversion factor applied.

	2020 December 31st	2021 December 31st	2022 December 31st	2023 December 31st	2024 December 31st
Period Length:	—	—	—	—	—
Source:	10-K	10-K	10-K	10-K	10-K
Standards:	USG	USG	USG	USG	USG
Status:	Final	Final	Final	Final	Final
Cash and Equivalents
Cash and Short Term Investments	23.6	50.6	14.5	17.3	43.3
Net Total Accounts Receivable
Net Total Receivables	96.3	76.1	60	53.8	143
Prepaid Expenses
Total Current Assets	128	137	80.4	74.6	190
Gross Property, Plant And Equipment
Accumulated Depreciation
Net Property, Plant And Equipment	0.762	—	—	2.2	1.86
Net Goodwill
Net Intangible Assets
Other Long Term Assets
Total Assets	210	290	170	154	262
Accounts Payable
Accrued Expenses
Notes Payable / Short Term Debt
Current Portion of Long Term Debt / Capital Leases
Total Current Liabilities	107	84.2	76.9	79.7	133
Long Term Debt
Total Long Term Debt
Total Debt
Minority Interest
Total Other Liabilities
Total Liabilities	244	294	186	164	260
Non Redeemable Preferred Stock
Common Stock
Additional Paid In Capital
Retained Earnings (Accumulated Deficit)
Total Equity	-33.8	-4.34	-16	-10.3	2.38
Total Liabilities & Shareholders' Equity	210	290	170	154	262
Total Common Shares Outstanding