RCS - Mirriad Advertising - Mirriad and Amagi technical integration

Mirriad AdvertisingAnnouncement

03/04/2023 07:15

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RNS Number : 0179V  Mirriad Advertising PLC  03 April 2023

3 April 2023

 

Mirriad Advertising plc

 

("Mirriad" or the "Company")

 

Mirriad and Amagi technical integration enables addressable virtual product
placements for publishers and brands

 

Mirriad, the leading in-content advertising company today announces a
technical integration with Amagi, a global leader in end-to-end cloud-managed
live and on-demand SaaS technology. The integration enables content owners to
dynamically serve virtual product placements (VPP).

 

Amagi is a US cloud technology pioneer and leader that enables TV networks and
content owners to launch, manage, distribute and monetise live, linear, and
on-demand channels across cable, over the top (OTT) and Free Ad-supported
Streaming TV (FAST) platforms, worldwide. It works with over 700 content
brands, across over 40 countries, delivering more than 50bn ad opportunities
per year.

 

Mirriad's capabilities will now be made available to hundreds of content
owners across Amagi's ecosystem to help them easily monetise the powerful
in-content format. The Company has previously outlined that the ability to
programmatically deliver VPP and in-content advertising will be key to scaling
the in-content format, driving revenue and giving advertisers new
opportunities to reach viewers, whilst enhancing the watching experience.

 

In-content advertising including VPP has been gaining momentum for years as it
becomes part of leading advertisers' media mix. The ability to enable it
dynamically creates a whole new opportunity for brands to transact and target
audience segments, just like other digital media formats.

 

Leading Mirriad lifestyle programmers, such as Tastemade - which also works
with Amagi - are key drivers of success. They provide premium content and an
innovative approach to the programmatic ecosystem that helps brands maximise
their outcomes. Amagi, Tastemade and Mirriad have already seen success
activating this solution in the market, and plans to expand the offering to
new channels are underway.

 

Stephan Beringer, CEO of Mirriad, said: "This technical integration with
Amagi is a further step forward on our path to scale through programmatic.
Amagi is a recognised industry leader with a vast ecosystem and offers a
key growth opportunity in Mirriad's core US market. We are very excited
by the new opportunities this integration opens up to us and to Amagi's
numerous content partners, including our existing partner Tastemade.

 

"Research has consistently proven that Mirriad's solution improves campaign
effectiveness and on top of these strong fundamentals, data-driven targeting
will further enhance its performance and potential applications."

 

Srinivasan KA, Co-founder & Chief Revenue Officer at Amagi, said: "With
Mirriad, brands can unlock virtual product placements across our global
content network for a truly next-generation advertising opportunity. Our
partnership provides an incredible opportunity to deliver in-content
advertising to the right audience in the right place at the right time and do
it at scale."

 

Adam Frischer, US Head of Sales & Brand Partnerships at Tastemade, said:
"Tastemade has the unique ability to transform viewers into doers through
content that inspires.

Our brand partners really value Tastemade for providing a destination to reach
their prospective consumers while in this "doer" mindset. Mirriad, through its
cutting-edge virtual product placement technology, enables our customers to
seamlessly get their brands even closer to these moments of inspiration at
scale, via an easy-to-activate solution."

 

 

ENDS

 

Enquiries:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Via Charlotte Street Partners or Panmure Gordon

 

Joint Financial Adviser, Nominated Adviser and Joint Broker:

Panmure Gordon

James Sinclair-Ford / Daphne Zhang (Corporate Advisory)

Rupert Dearden (Corporate Broking)

Tel: +44 (0)20 7886 2500

 

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

 

 

About Mirriad

Mirriad's award-winning solution creates new advertising inventory for brands.
Our patented, AI and computer vision powered platform dynamically inserts
products and innovative signage formats after content is produced. Mirriad's
market-first solution creates a new revenue model for content owners
distributing across traditional ad supported and subscription services, and
dramatically improves the viewer experience by limiting commercial
interruptions. Mirriad currently operates in the US, Europe and Asia.

 

 

About Amagi

Amagi is a next-generation media technology company that provides cloud
broadcast and targeted advertising solutions to broadcast TV and streaming TV
platforms. Amagi enables content owners to launch, distribute and monetise
live linear channels on Free Ad-supported Streaming TV and video services
platforms. Amagi also offers 24x7 cloud-managed services bringing simplicity,
advanced automation, and transparency to the entire broadcast operations.
Overall, Amagi supports 700+ content brands, 800+ playout chains, and over
2100 channel deliveries on its platform in over 40 countries. Amagi has a
presence in New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul,
Singapore, and broadcast operations in New Delhi, and an innovation center in
Bangalore.

 

 

 

 

 

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