RCS - Mirriad Advertising - Mirriad CEO interview with Madison and Wall

Mirriad AdvertisingAnnouncement

12/03/2024 07:15

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RNS Number : 4089G  Mirriad Advertising PLC  12 March 2024

12 March 2024

RNS Reach - non-regulatory announcement

 

Mirriad Advertising plc

 

("Mirriad" or the "Company")

 

Mirriad CEO interview with Brian Wieser of Madison and Wall

 

Leading industry analyst and Mirriad's CEO examine the pressing challenges in
the industry and delve into the realm of in-content advertising and the role
of AI

 

Stephan Beringer, CEO of Mirriad, the leading in-content advertising and
virtual product placement company, has taken part in an interview with the
highly respected advertising sector analyst Brian Wieser.

 

The interview presents a compelling vision for the future of advertising,
where in-content placements not only address the industry's current revenue
challenges but also offer a scalable, viewer-friendly alternative that could
redefine consumer engagement across TV, streaming, and other media platforms.

 

Published yesterday, the interview can be read in full via the Madison and
Wall Substack, here:
https://madisonandwall.substack.com/p/an-interview-with-mirriads-stephan
(https://madisonandwall.substack.com/p/an-interview-with-mirriads-stephan)

 

ENDS

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising plc                                                                       c/o Charlotte Street Partners

 Stephan Beringer, Chief Executive Officer

 Nic Hellyer, Chief Financial Officer

 Nominated Adviser & Broker:                                                                   Tel: +44 (0)20 3328 5656

 Allenby Capital Limited

 James Reeve/Lauren Wright (Corporate Finance)

 Guy McDougall/Matt Butlin (Sales and Corporate Broking)

 Financial Communications:

 Charlotte Street Partners

 Tom Gillingham                                                                                Tel: +44 (0) 7741 659021

 Fergus                                                                                        Tel: +44 (0) 7590 049023
 McGowan

 

Notes to Editors

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform dynamically inserts products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in the US, Europe, and India.

 

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