RCS - Mirriad Advertising - Mirriad partners with Group Black

Mirriad AdvertisingAnnouncement

31/03/2025 07:15

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RNS Number : 7941C  Mirriad Advertising PLC  31 March 2025

REACH: non-regulatory announcement*

 

31 March 2025

 

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Mirriad Partners with Group Black to Power Virtual Product Placement Across
Culturally Connected Content

 

AI-powered platform to enhance brand integration & audience engagement
within Group Black's expansive content slate

 

Mirriad, a leader in Virtual Product Placement ("VPP"), and Group Black, Inc.
("Group Black"), a media company driving growth for brands targeting diverse
audiences, have announced a partnership to integrate Mirriad's virtual video
ads into Group Black's slate of original content, unlocking new monetization
opportunities for advertisers.

 

As part of this collaboration, Mirriad's contextual ad solution will be
deployed across Group Black's premium programming, offering non-disruptive,
in-scene brand moments that enhance storytelling while maximizing advertising
impact. Group Black's expanding slate of original productions-including
projects like SkillHouse, a GenTV production-will be able to feature seamless,
in-content placements that align brands with narratives.

 

Stephan Beringer, CEO of Mirriad said: "This collaboration with Group Black
creates value for advertisers while opening the potential for sustainable
revenue streams for diverse content creators in the medium term - a win-win
for branded entertainment."

 

Cavel Khan, Chief Growth Officer at Group Black said: "By integrating
Mirriad's technology, we are strengthening our ability to deliver innovative
brand experiences that deeply resonate with audiences and drive measurable
results. Group Black is laser-focused on driving unparalleled growth for
brands through culturally connected content and scaled distribution."

 

With this partnership, Mirriad's platform adds to Group Black's comprehensive
suite of advertising solutions. Both companies have already begun analysing
content to identify integration opportunities.

 

ENDS

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising plc                                   c/o Allenby

 Stephan Beringer, Chief Executive Officer

 Nic Hellyer, Chief Financial Officer

 Nominated Adviser & Broker:                               Tel: +44 (0)20 3328 5656

 Allenby Capital Limited

 James Reeve/Lauren Wright (Corporate Finance)

 Guy McDougall/Matt Butlin (Sales and Corporate Broking)

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform dynamically inserts products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in the US, Europe, and India.

 

About Group Black

Group Black is a media company dedicated to driving growth for brands
targeting the New Majority-the fastest-growing demographic of diverse
audiences shaping culture and driving economic impact. Committed to fostering
an inclusive media ecosystem, Group Black amplifies underrepresented voices
and builds culturally relevant strategies that deeply resonate with today's
multicultural generation. Group Black is where culture calls home.

 

About GenTV & SkillHouse

SkillHouse premiered on GenTV.com, a revolutionary influencer-driven streaming
platform designed to give creators greater control and profit than traditional
studio models. This launch solidifies GenTV's commitment to high-value content
that challenges industry norms.

 

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