RCS - Mirriad Advertising - Mirriad partners with Harmonic

Mirriad AdvertisingAnnouncement

14/04/2023 07:00

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RNS Number : 1903W  Mirriad Advertising PLC  14 April 2023

 

14 April 2023

 

Mirriad Advertising plc

 

("Mirriad" or the "Company")

 

 

Mirriad partners with Harmonic to enable premium, targeted dynamic brand
insertion

 

Media companies can unlock new placement and targeting opportunities

 

 

Mirriad, the leading in-content advertising company, today announces it has
partnered with Harmonic Inc. ("Harmonic") to boost broadcasters' ability to
target audiences with its cutting-edge dynamic brand insertion solution.

 

Harmonic is the worldwide leader in virtualised broadband and video delivery
solutions, enabling media companies and service providers to deliver
ultra-high-quality video streaming and broadcast services to consumers
globally.

 

Bringing together two market-leading technologies, the partnership means
Mirriad's virtual product placement insertion technology will be integrated
with Harmonic's VOS(®)360 SaaS.

 

Stephan Beringer, CEO at Mirriad, said: "This partnership is another step
forward on our programmatic path and it gives Harmonic's broad client roster
of broadcasters and video service providers the ability to benefit from
targeting viewers with our in-content ads dynamically, at scale.Harmonic's
VOS360 SaaS is a market-leading solution that provides agility, resiliency,
security, scalability and server-side ad insertion for superior viewing
experiences. We look forward to this agreement enabling our in-content ad
insertions to be added with frame accuracy into broadcast and streaming
content."

 

Gil Rudge, senior vice president, video products and solutions at Harmonic,
said: "Our partnership with Mirriad enables media companies to monetise their
content more effectively, without increasing the frequency of ads shown per
hour. This game-changing partnership expands revenue potential for content
owners, delivering a truly winning solution at scale."

 

Harmonic will showcase this integrated dynamic brand insertion solution at the
2023 NAB Show in Las Vegas.

 

ENDS

About Mirriad

Mirriad's award-winning solution creates new advertising inventory for brands.
Our patented, AI and computer vision powered platform dynamically inserts
products and innovative signage formats after content is produced. Mirriad's
market-first solution creates a new revenue model for content owners
distributing across traditional ad supported and subscription services, and
dramatically improves the viewer experience by limiting commercial
interruptions. Mirriad currently operates in the US, Europe and Asia.

 

Enquiries:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Via Charlotte Street Partners or Panmure Gordon

 

Financial Adviser, Nominated Adviser and Broker:

Panmure Gordon

James Sinclair-Ford / Daphne Zhang (Corporate Advisory)

Rupert Dearden (Corporate Broking)

Tel: +44 (0)20 7886 2500

 

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

 

 

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About Harmonic

Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and
video delivery solutions, enables media companies and service providers to
deliver ultra-high-quality video streaming and broadcast services to consumers
globally. The company revolutionized broadband networking via the industry's
first virtualized broadband solution, enabling cable operators to more
flexibly deploy gigabit internet service to consumers' homes and mobile
devices. Whether simplifying OTT video delivery via innovative cloud and
software platforms, or powering the delivery of gigabit internet cable
services, Harmonic is changing the way media companies and service providers
monetize live and on-demand content on every screen. More information is
available at www.harmonicinc.com
(https://protect-eu.mimecast.com/s/C7kKCEZ2Gs32NmwtNSQv8?domain=harmonicinc.com)
.

 

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