RCS - Mirriad Advertising - Strategic hires add to Mirriad's growing momentum

Mirriad AdvertisingAnnouncement

22/04/2022 07:00

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RNS Number : 9678I  Mirriad Advertising PLC  22 April 2022

22 April 2022

 

 

Mirriad Advertising plc

 

("Mirriad" or the "Company")

 

Strategic hires add to Mirriad's growing momentum

Specialists deliver additional impact as adoption drive continues

 

Mirriad, the leading in-content advertising company, today announces the
US-based appointments of Matt Douglas as Head of Programmatic Partnerships,
and Zac Reeder as Head of Studio Partnerships.

The pair join Mirriad following the publication of the company's latest
whitepaper
(https://info.mirriad.com/the-lost-audiences-regaining-control-whitepaper)
which highlighted the strong impact in-content advertising has on audience
reach and consumer engagement and purchases.

Also strengthening the team is Adam Gilsenan, who has been hired as Head of UK
sales.

As the new Head of Programmatic Partnerships, Matt Douglas will be responsible
for developing strategic partnerships and seamlessly integrating partners into
the Mirriad platform. He brings vast experience in the programmatic ad space
across video, mobile, native and display to Mirriad, having worked at Verizon,
Brightroll and 24/7 before it became Xaxis. Matt is based in New York City.

Zac Reeder joins Mirriad as the Head of Studio, Film, and TV Partnerships and
is responsible for expanding Mirriad's content supply from the producer and
network side. He brings 20 years of entertainment industry experience in
acquisitions, sales, and production to his new role. He began his career at
PorchLight, before moving to MarVista Entertainment, and then co-founding the
producers' representative firm, Circus Road Films. He subsequently helped
launch Hallmark's streaming service, heading-up content strategy and
acquisitions, before joining Netflix's global studio features acquisitions
team. Most recently, Zac ran his own production and sales company, providing
content to companies such as Netflix, HBO, Lionsgate, and Fox Sports. He also
executive produced several television projects including "24/7 College
Football" for HBO, for which he was nominated for an Emmy in 2019. Zac is
based in Los Angeles.

Adam Gilsenan, the new Head of UK Sales, brings over 20 years' experience with
tier one media owners including The Independent, The Mail and Future
Publishing. Latterly, Adam worked as Chief Revenue Officer for Rezonence in
the run-up to its acquisition by YouGov, before going on to co-found an online
barter marketplace for businesses and freelancers. Adam is based in London.

Stephan Beringer, CEO of Mirriad, said: "Matt and Zac bring deep US industry
expertise to Mirriad in their new roles, and the same is true for Adam who is
joining us in the UK to accelerate growth on the advertiser and agency side.

"In-content advertising is the key to unleashing new revenue streams for the
entire content industry including traditional broadcasters, film studios and
streaming companies. The investment in hiring these industry leaders
underlines how we are accelerating along our demand and supply adoption path
whilst decisively driving forward our programmatic future."

Matt Douglas, Head of Programmatic Partnerships at Mirriad, said: "As the
digital advertising landscape continues to change, it's essential for brands
to identify new ways to reach consumers, and Mirriad provides an exceptional
option. I'm looking forward to strengthening and deepening the company's
relationships with programmatic partners to ensure that Mirriad continues to
provide its clients with one of the most progressive solutions in the
market."

Zac Reeder, Head of Studio, Film and TV Partnerships at Mirriad, said: "As a
former producer and network executive, I'm thrilled to join the team at
Mirriad at a time when their brand integration business is set to explode in
the marketplace as advertisers search for new ways to reach viewing audiences
who have become increasingly impervious to traditional commercials."

 

END

 

Enquiries:

For further information please visit www.mirriad.com or contact:

 

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

 

Financial Adviser, Nominated Adviser and Broker:

Panmure Gordon

Alina Vaskina / James Sinclair-Ford (Corporate Advisory)

Erik Anderson (Corporate Broking)

Tel: +44 (0)20 7886 2500

 

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

Andrew Wilson Tel: +44 (0) 7810 636995

 

 

About Mirriad

 

Mirriad's award-winning solution unleashes new revenue for content producers
and distributors by creating new advertising inventory in content. Our
patented, AI and computer vision technology and platform dynamically inserts
products and innovative signage formats after content is produced. Mirriad's
market-first solution seamlessly integrates with existing subscription and
advertising models, and dramatically improves the viewer experience by
limiting commercial interruptions.

 

Mirriad currently operates in the US, Europe and China.

 

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