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RNS Number : 3355Z Mirriad Advertising PLC 15 May 2023
15 May 2023
Mirriad Advertising plc
("Mirriad" or the "Company")
Univision - Three-year contract renewal with Mirriad
Mirriad, the leading in-content advertising company, today announces it has
renewed a three-year agreement with Univision, the world's leader in Spanish
language media and a top-10 US content supplier.
The renewal additionally allows Mirriad to be the main sales channel for
Univision's in-content placements.
Univision is part of Mirriad's Multicultural Marketplace, a collection of
film, television, streaming, digital and music content creators and companies.
As the leading Spanish-language media and content company in the world,
Univision features the largest library of owned content and industry-leading
production capabilities that power its streaming, digital and linear
television offerings.
With Mirriad, Univision expects to offer advertisers a solution to reach and
engage their customers during premium primetime content on the flagship
broadcast network. Additionally, this capability can be extended to Vix
(Univision's streaming platform) and be programmatically enabled by Mirriad's
new SSAI (Server Side Ad Insertion) capability. This provides a new scalable
solution for Univision's digital platforms.
Mirriad and Univision have studied the positive effects of in-content
advertising for brands across a variety of KPIs including awareness, affinity,
intent, consumption and spend. Notably, in-content advertising to
multicultural audiences was shown to increase ad awareness by 31 percentage
points and spend by 15 percentage points.
Stephan Beringer, CEO at Mirriad, said: "We are pleased to extend our
partnership with Univision, a media powerhouse and a cornerstone of our
Multicultural Marketplace. Virtual product placement represents the future of
advertising, delivering relevant in-content advertising experiences in
near-real time and at scale. With Univision, those benefits give brands new
ways to reach key audiences while increasing media spend on diverse content."
ENDS
Read more about Mirriad's Multicultural Marketplace here
(https://info.mirriad.com/multicultural-advertising) .
Enquiries:
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
James Sinclair-Ford / Daphne Zhang (Corporate Advisory)
Rupert Dearden (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
About Mirriad
Mirriad's award-winning solution creates new advertising inventory for brands.
Our patented, AI and computer vision powered platform dynamically inserts
products and innovative signage formats after content is produced. Mirriad's
market-first solution creates a new revenue model for content owners
distributing across traditional ad supported and subscription services, and
dramatically improves the viewer experience by limiting commercial
interruptions. Mirriad currently operates in the US, Europe and Asia.
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