REG - Mirriad Advertising - Board Changes

Mirriad AdvertisingAnnouncement

Thu 07:00

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RNS Number : 4491O  Mirriad Advertising PLC  26 June 2025

26 June 2025

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Board Changes

 

Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising
and virtual product placement company, is pleased to announce that further to
the announcement made on 13 May 2025 (the "Fundraise Announcement"), Louis
Wakefield, CEO, has now been appointed to the Board of the Company ("Board"),
with immediate effect.

 

Mr Wakefield has been with Mirriad for six years and, prior to being appointed
as CEO, he was Head of European Sales. He was responsible for overseeing the
strong growth the region has seen over the last three years, driving this
through increased sales, onboarding new key partners, and the strategic
restructuring of contracts with other key partners such as major broadcasters
RTL.

 

In the Fundraise Announcement, the Company advised that in order to reduce
costs, two of the non-executive directors have agreed to step down from the
Board. Bob Head and Nicole McCormack will step down from the Board on 30 June
2025. In addition, Nic Hellyer, CFO, will be stepping down from Board in the
coming months and Mirriad has appointed One Advisory to assist with the
Company's finance and company secretarial functions going forward. Nic will
remain on the Board for a handover period and further updates will be provided
in due course.

 

Regulatory disclosures

 

The following information regarding the appointment of Louis Augustus
Wakefield (aged 33), is disclosed under Schedule 2(g) of the AIM Rules for
Companies.

 

 Current positions, directorships and/or partnerships:  Former positions, directorships and/or partnerships (within the last five
                                                        years):
 Tortin Germany LLP                                     None

 

Mr Wakefield holds a total of 240,463 share options over ordinary shares of
£0.00001 each in the capital of the Company, of which 157,500 share options
can be exercised in three equal tranches on 2 October 2024, 2025 and 2026 at
an exercise price of £0.03 and 82,963 share options to be exercised by 19
July 2025 at an exercise price of £0.03.

 

Save as set out above, Mr Wakefield has confirmed that no further information
is required to be disclosed pursuant to the AIM Rules for Companies.

 

 

ENDS

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising Plc                     c/o Allenby

 James Black, Chairman

 Louis Wakefield, Chief Executive Officer

 Nic Hellyer, Chief Financial Officer

 Nominated Adviser, Broker & Bookrunner

 Allenby Capital Limited                     Tel: +44 (0)20 3328 5656
 James Reeve/Lauren Wright (Corporate Finance)

 Guy McDougall/Matt Butlin (Sales and Corporate Broking)

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform dynamically inserts products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in Europe and India.

 

 

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