REG - Mirriad Advertising - Chief Financial Officer Designate Appointment

Mirriad AdvertisingAnnouncement

13/10/2023 07:00

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RNS Number : 9837P  Mirriad Advertising PLC  13 October 2023

13 October 2023

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Chief Financial Officer Designate Appointment

 

Mirriad Advertising plc, the leading in-content advertising company, announces
that in line with the Company's recent strategic review and management
restructure, it has today appointed Nicholos (Nic) Hellyer as Chief Financial
Officer designate.

 

It is anticipated that Nic will join the Company's board of directors in
November 2023 and a further announcement will be made at such point.

 

David Dorans, current Chief Financial Officer, remains with the Company to
undertake an orderly handover and ensure a smooth transition to the new
structure.

 

Nic joins the Company with over 30 years of financial and listed company
experience, having held various senior banking director and CFO roles. Nic
brings substantial equity capital and M&A experience from UBS Investment
Bank and HSBC, alongside vast small and mid cap-focused public markets
experience from Singer Capital Markets and CFO roles with Byotrol and Bannix
Acquisition Corp. in the US. Most recently he gained highly relevant sector
experience as CFO at Pelatro Plc, a provider of proprietary software solutions
to enterprise-level customers that uses big data analytics to customise
promotions to customers.

 

Stephan Beringer, CEO at Mirriad, said: "We are delighted to welcome Nic to
the Company and I look forward to working closely with the aim of driving
long-term shareholder value. His combination of senior advisory and
company-side experience in the UK and US will be invaluable as we look to
execute the important next phase of our strategy with large entertainment
corporations, scaling in-content advertising revenue through programmatic
sales.

 

"On behalf of the entire team, I would also like to thank David for his
outstanding contributions and commitment to the Company over the last eight
years and, following the handover period, he will depart with our best wishes
for success in his future endeavours."

 

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising plc                                                                       Tel: +44 (0)207 884 2530

 Stephan Beringer, Chief Executive Officer

 David Dorans, Chief Financial Officer

 Nominated Adviser & Broker:                                                                   Tel: +44 (0)20 7886 2500

 Panmure Gordon

 James Sinclair-Ford/Daphne Zhang (Corporate Advisory)

 Rupert Dearden (Corporate Broking)
 Financial Communications:

 Charlotte Street Partners

 Tom Gillingham                                                                                Tel: +44 (0) 7741 659021

 Fergus                                                                                        Tel: +44 (0) 7590 049023
 McGowan

 

Regulatory disclosures:

 

The following information regarding the appointment of Nicholos James Hellyer
(aged 60), is disclosed under Schedule 2(g) of the AIM Rules for Companies.

 

 Current positions, directorships and/or partnerships:  Former positions, directorships and/or partnerships (within the last five
                                                        years):
 Weyland-Yutani Property Management Limited             Pelatro Plc
 JG Medical Limited                                     Bannix Acquisition Corp.
                                                        Byotrol plc
                                                        Smart Antimicrobial Technologies Ireland Limited
                                                        Canary View (Narrow Street) Management Company Limited
                                                        Medimark Scientific Limited
                                                        Defenx Limited
                                                        ReefLIVE Limited
                                                        The Marketing Group plc
                                                        Ebiox Limited

 

Mr Hellyer was appointed as a director of The Marketing Group plc in October
2018 until March 2019 when he resigned. The Marketing Group plc subsequently
appointed an administrator in August 2019 and was dissolved in December 2020.
The outstanding deficiency to creditors was approximately £1.1m.

 

Mr Hellyer was appointed as a director of Ebiox Limited in October 2021. Ebiox
Limited subsequently applied for a voluntary strike off in November 2021 and
was dissolved in February 2022 while Mr Hellyer was still a director. There
was nil outstanding deficiency to creditors.

 

Mr Hellyer does not hold any ordinary shares or options over new ordinary
shares of the Company.

 

Save as set out above, Mr Hellyer has confirmed that no further information is
required to be disclosed pursuant to the AIM Rules for Companies.

 

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform dynamically inserts products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in the US, Europe, and India.

 

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