REG - Mirriad Advertising - Confirmation of Board changes

Mirriad AdvertisingAnnouncement

23/11/2023 07:00

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RNS Number : 3895U  Mirriad Advertising PLC  23 November 2023

23 November 2023

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Confirmation of Board changes

 

Mirriad, the leading in-content advertising company, announces that, further
to the Company's announcement on 13 October 2023, Nic Hellyer has been
appointed to the Board of the Company as Chief Financial Officer with
immediate effect. David Dorans will remain on the Board of Mirriad as an
Executive Director until 31 December 2023, at which point he will step down
from the Board.

 

Stephan Beringer, CEO at Mirriad, said: "We are delighted to formally welcome
Nic to the Company's Board after our recent notable steps in the US towards
broad market penetration and programmatic integrations with important new
partner company agreements. I would once again like to thank David for working
to ensure a smooth transition before his departure, and for his wider
commitment and contributions over the last eight years."

 

ENDS

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising plc                                                                             Tel: +44 (0)20 7884 2530

 Stephan Beringer, Chief Executive Officer

 Nominated Adviser & Broker:                                                                         Tel: +44 (0)20 3328 5656

 Allenby Capital Limited

 James Reeve/Lauren Wright (Corporate Finance)

 Matt Butlin/Guy McDougall (Sales and Corporate Broking)

 Financial Communications:

 Charlotte Street Partners

 Tom Gillingham                                                                                      Tel: +44 (0) 7741 659021

 Fergus                                                                                              Tel: +44 (0) 7590 049023
 McGowan

 

Notes to Editors

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform dynamically inserts products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in the US, Europe, and India.

 

Regulatory disclosures:

 

There have been no changes to the information on Nic Hellyer that is required
to be disclosed under paragraph (g) of Schedule 2 of the AIM Rules for
Companies that was set out in the Company's announcement on 13 October 2023.

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