REG - Mirriad Advertising - Director dealing

Mirriad AdvertisingAnnouncement

19/07/2023 10:00

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RNS Number : 5188G  Mirriad Advertising PLC  19 July 2023

19 July 2023

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

 

Director dealing

 

 

Mirriad Advertising plc, the leading in-content advertising company, announces
it was informed that on 18 July, John Pearson, Non-Executive Chairman of the
Company purchased 1,000,000 ordinary shares of £0.00001 each ("Ordinary
Shares") at a price of 1.25 pence each.

 

Following the purchase, John Pearson has a beneficial interest of 1,594,999
Ordinary Shares, representing 0.326 per cent. of the issued share capital of
the Company.

 

 

ENDS

 

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising plc                                                                         Tel: +44 (0)207 884 2530

 Stephan Beringer, Chief Executive Officer

 David Dorans, Chief Financial Officer

 Nominated Adviser & Broker:                                                                     Tel: +44 (0)20 7886 2500

 Panmure Gordon

 James Sinclair-Ford/Daphne Zhang (Corporate Advisory)

 Rupert Dearden (Corporate Broking)

 Financial Communications:

 Charlotte Street Partners

 Tom Gillingham                                                                                  Tel: +44 (0) 7741 659021

 Fergus                                                                                          Tel: +44 (0) 7590 049023
 McGowan

 

 

About Mirriad

 

Mirriad's award-winning solution unleashes new revenue for content producers
and distributors by creating new advertising inventory in content. Our
patented, AI and computer vision technology dynamically inserts products and
innovative signage formats after content is produced. Mirriad's market-first
solution seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting commercial
interruptions.

 

Mirriad currently operates in the US, Europe and the Middle East.

 

 

 

PDMR Share Dealings - Further information

 

The notifications below, made in accordance with the requirements of the EU
Market Abuse Regulations (596/2014), provides further detail in respect of the
transactions as described at the beginning of this announcement.

 

 1    Details of the person discharging managerial responsibilities / person closely
      associated
 a)   Name                                                         John Pearson
 2    Reason for the notification
 a)   Position / status                                            Non-Executive Chairman
 b)   Initial notification / amendment                             Initial notification
 3    Details of the issuer, emission allowance market participant, auction

    platform, auctioneer or auction monitor

 a)   Name                                                         Mirriad Advertising plc
 b)   LEI                                                          213800ZKOK9GIME7HE62
 4    Details of the transaction(s): section to be repeated for (i) each type of

    instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of £0.00001 each

      Identification code                                          ISIN: GB00BF52QY14
 b)   Nature of the transaction                                    Purchase of Ordinary Shares

 c)   Price(s) and volume(s)                                       Price of 1.25p each, volume 1,000,000

 d)   Aggregated information

      - Aggregated volume                                          1,000,000

      - Price                                                      £12,500
 e)   Date of the transaction                                      18 July 2023
 f)   Place of the transaction                                     London Stock Exchange, AIM Market

 

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