REG - Mirriad Advertising - Director/PDMR Shareholding

Mirriad AdvertisingAnnouncement

Wed 10:45

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RNS Number : 3412F  Mirriad Advertising PLC  29 October 2025

29 October 2025

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Director dealing

 

Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising
and virtual product placement company, announces that, in order to effect a
"Bed and SIPP" transaction, James Black, Chairman of Mirriad, has today sold
8,000,000 ordinary shares in the Company ("Ordinary Shares") from his nominee
account at a price of 1.0103p per share and then repurchased via his
Self-Invested Personal Pension ("SIPP") 8,000,000 Ordinary Shares at a price
of 1.0105p per share.

 

As a result of these trades, James Black's total beneficial interest in
Mirriad shares remains unchanged at 8,240,000 Ordinary Shares, equivalent to
0.05% of the Company's total issued share capital. Further information is set
out in the table below.

 

Notification and public disclosure of transactions by persons discharging
managerial responsibilities ("PDMRs") and persons closely associated ("PCA")
with them.

 

 NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL
 RESPONSIBILITIES
 1    Details of the person discharging managerial responsibilities / person closely
      associated
 a)   Name                                                         James Black
 2    Reason for the notification
 a)   Position/status                                              Chairman
 b)   Initial notification/amendment                               Initial notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Full name of the entity                                      Mirriad Advertising plc
 b)   Legal Entity Identifier Code                                 213800ZKOK9GIME7HE62
 4    Details of the transaction(s)
 a)   Description of the financial instrument, type of instrument  Ordinary Shares of £0.00001 each
 b)   Identification Code                                          GB00BF52QY14
 c)   -       Nature of the transaction                            Sale of Shares from nominee share account and re-purchase of shares by a SIPP
                                                                   account
 d)   Currency                                                     GBP - British Pound
 e)   Price(s) and Volume(s)                                       Sale of 8m Ordinary Shares at 1.0103 pence per share and repurchase of 8m
                                                                   Ordinary Shares at 1.0105 pence per share
 f)   Aggregated Information                                       N/A

      -       Price

      -       Volume

      -       Total
 g)   Date of transaction                                          29 October 2025
 h)   Place of transaction                                         London Stock Exchange AIM

 

ENDS

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising plc                                     Tel: +44 (0)20 7884 2530

 Louis Wakefield, Chief Executive Officer                    mirriadplc@miriad.com (mailto:mirriadplc@miriad.com)

 James Black, Non-executive Chairman

 Nominated Adviser & Broker:                                 Tel: +44 (0)20 3328 5656

 Allenby Capital Limited

 James Reeve (Corporate Finance)

 Matt Butlin / Lauren Wright (Sales and Corporate Broking)

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform dynamically inserts products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in the Europe and India.

 

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