REG - Mirriad Advertising - Directorate Change

Mirriad AdvertisingAnnouncement

28/05/2025 16:30

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RNS Number : 4746K  Mirriad Advertising PLC  28 May 2025

28 May 2025

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Directorate Change

 

Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising
and virtual product placement company, announces that further to the
announcement made on 13 May 2025, Stephan Beringer has stepped down as a
director and CEO of the Company with immediate effect. Mr Beringer will remain
as a consultant to the Company for a brief period to ensure an orderly
handover.

 

Louis Wakefield has been appointed as the Company's CEO (non-board) with
immediate effect and will be appointed as a statutory director of the Company
subject to the completion of customary director due diligence for the purpose
of the AIM Rules.

 

Mr Wakefield has been with Mirriad for six years and is currently Head of
European Sales overseeing the strong growth the region has seen over the last
three years, driving this through increased sales, onboarding new key
partners, and the strategic restructuring of contracts with other key partners
such as major broadcasters RTL.

 

ENDS

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising Plc                     c/o Allenby

 James Black, Chairman

 Nic Hellyer, Chief Financial Officer

 Nominated Adviser, Broker & Bookrunner

 Allenby Capital Limited                     Tel: +44 (0)20 3328 5656
 James Reeve/Lauren Wright (Corporate Finance)

 Guy McDougall/Matt Butlin (Sales and Corporate Broking)

 

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform dynamically inserts products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in the US, Europe and India.

 

 

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