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REG - Mirriad Advertising - Directorate Change

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RNS Number : 8319A  Mirriad Advertising PLC  25 September 2025

25 September 2025

 

 

 

Mirriad Advertising plc

 

("Mirriad" or the "Company")

 

Directorate Change

 

Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising
and virtual product placement company, announces that further to the
announcement made on 26 June 2025, having completed a suitable handover, Nic
Hellyer has stepped down as a director and CFO of the Company with immediate
effect.

 

ENDS

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising plc                                     Tel: +44 (0)20 7884 2530

 Louis Wakefield, Chief Executive Officer                    mirriadplc@miriad.com (mailto:mirriadplc@miriad.com)

 James Black, Non-executive Chairman

 Nominated Adviser & Broker:                                 Tel: +44 (0)20 3328 5656

 Allenby Capital Limited

 James Reeve / Lauren Wright (Corporate Finance)

 Guy McDougall / Matt Butlin (Sales and Corporate Broking)

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform dynamically inserts products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in the Europe and India.

 

 

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