REG - Mirriad Advertising - Full year trading update

Mirriad AdvertisingAnnouncement

14/01/2026 07:00

For best results when printing this announcement, please click on link below:
https://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20260114:nRSN7785Oa&default-theme=true

RNS Number : 7785O  Mirriad Advertising PLC  14 January 2026

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF
THE MARKET ABUSE REGULATION (596/2014/EU) AS IT FORMS PART OF UK DOMESTIC
LAW BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018 ("MAR").

 

14 January 2026

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Full year trading update

 

Mirriad, a leading provider of virtual product placement ("VPP"), provides an
update on trading for the year ended 31 December 2025 and the outlook for
2026.

 

Subject to completion of the audit, Mirriad's revenue for 2025 is expected to
total just over £0.4m (FY24: £1.0m).

 

Although Q4 sales were disappointing, the Board remains cautiously optimistic
about Mirriad's outlook. The Company continues to work closely with its key
partners, including Rembrand, and expectations are for a significantly
stronger sales performance in 2026. The quieter than expected Q4 followed a
broader industry-wide underperformance in media sales during 2025, which
affected partners' full suite of products across the sector.

 

In parallel, the Company has entered discussions with strategic partners in a
number of key emerging markets to establish joint ventures. These discussions
are aimed at capitalising on Mirriad's significantly reduced campaign delivery
costs, enabled by further automation and enhanced scalability. Negotiations
are underway at varying stages with potential partners in a number of regions,
including India, Indonesia, the Philippines, Thailand and Malaysia, with some
being structured around meaningful minimum guarantees. Expansion into the
Middle East has progressed well and contributed significantly to revenues in
H2.

 

The Company is also in discussion with a major UK media company to take to
market a test campaign and is progressing discussions towards an agreement. In
alignment with the indication received from certain partners, the Board
anticipates a potentially significant uplift in sales during the upcoming
February-March period.

 

The Company had cash at 31 December 2025 of £1.2 million. This included the
£350k R&D tax credit received in December. Costs continue to be carefully
managed and, as announced on 19 December 2025, the current cost base is c.
£220k per month.

 

For further information please visit www.mirriad.com
(https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Flinks.uk.defend.egress.com%2FWarning%3FcrId%3D69442cc1c80b6f8633d508b6%26Domain%3Dallenbycapital.com%26Threat%3DeNpzrShJLcpLzAEADmkDRA%253D%253D%26Lang%3Den%26Base64Url%3DeNrLKCkpsNLXLy8v18vNLCrKTEzRS87P1QcAZssIcA%253D%253D%26%40OriginalLink%3Dwww.mirriad.com&data=05%7C02%7C%7Cef2f7a239c734d9ebb0508de3e531f1f%7Cfc69750aedcc43bebd5b2cbe6f8d8c37%7C0%7C0%7C639016723901107556%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=lEECVIf15HVuShVltEqc9ezog7KRZJz5%2BNEjrJ410n4%3D&reserved=0)
 or contact:

 

 Mirriad Advertising plc

 Louis Wakefield, Chief Executive Officer

 James Black, Chairman                                       c/o Allenby

 Allenby Capital Limited (Nominated Adviser and Broker)

 James Reeve (Corporate Finance)

 Matt Butlin / Lauren Wright (Sales and Corporate Broking)   Tel: +44 (0)20 3328 5656

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform can dynamically insert products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in: EMEA, the US (via a Joint Venture with
Rembrand), and India.

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  TSTSFMEFDEMSEFF



            Copyright 2019 Regulatory News Service, all rights reserved