REG - Mirriad Advertising - LTIP option awards and PDMR dealings

Mirriad AdvertisingAnnouncement

07/11/2023 07:00

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RNS Number : 5636S  Mirriad Advertising PLC  07 November 2023

7 November 2023

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

LTIP option awards and PDMR dealings

 

Mirriad Advertising plc, the leading in-content advertising company, announces
that, under the terms of the Company's long-term incentive plan ("LTIP"),
2,500,000 options over Ordinary Shares of £0.00001 each in the Company (the
"Options") were granted on 7 November 2023 to Nic Hellyer, CFO Designate, at
the start of his employment with the Company. The decision to grant the
Options was made by the Remuneration Committee on 27 September 2023 and the
grant is automatic with the commencement of Nic's employment.

 

The Options have been issued at a strike price of 3p each (equivalent to the
price of the recent placing and open offer) and will vest annually over three
years.

Total options granted

 

The quantity of the Options equates to 0.51% of the Company's existing issued
share capital (the "ISC"). Following the grant of the Options, 52,808,831
options are under grant but not exercised under the Mirriad Advertising plc
LTIP scheme (the "Total Options"), which equates to 10.8% of the ISC. The
weighted average price of the Total Options is approximately 6.2p.

 

The notifications below are made in accordance with the requirements of the
Market Abuse Regulations.

 

 1    Details of the person discharging managerial responsibilities / person closely
      associated
 a)   Name                                                         Nicolos ("Nic") Hellyer
 2    Reason for the notification
 a)   Position / status                                            CFO Designate (PDMR)
 b)   Initial notification / amendment                             Initial notification
 3    Details of the issuer, emission allowance market participant, auction

    platform, auctioneer or auction monitor

 a)   Name                                                         Mirriad Advertising plc
 b)   LEI                                                          213800ZKOK9GIME7HE62
 4    Details of the transaction(s): section to be repeated for (i) each type of

    instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of £0.00001 each

      Identification code                                          ISIN: GB00BF52QY14
 b)   Nature of the transaction                                    Grant of Options over Ordinary Shares

 c)   Price(s) and volume(s)                                       Exercise price 3p, volume 2,500,000

 d)   Aggregated information

      - Aggregated volume                                          2,500,000

      - Price                                                      £75,000
 e)   Date of the transaction                                      7 November 2023
 f)   Place of the transaction                                     Outside a trading venue

 

 

 

ENDS

 

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising plc                                                                                                         Tel: +44 (0)207 884 2530

 Stephan Beringer, Chief Executive Officer

 Nominated Adviser & Broker:                                                                                                     Tel: +44 (0)20 7886 2500

 Panmure Gordon

 James Sinclair-Ford/Daphne Zhang (Corporate Advisory)

 Rupert Dearden (Corporate Broking)

 Financial Communications:

 Charlotte Street Partners

 Tom Gillingham                                                                                                                  Tel: +44 (0) 7741 659021

 Fergus                                                                                                                          Tel: +44 (0) 7590 049023
 McGowan

 

 

About Mirriad

 

Mirriad's award-winning solution unleashes new revenue for content producers
and distributors by creating new advertising inventory in content. Our
patented, AI and computer vision technology dynamically inserts products and
innovative signage formats after content is produced. Mirriad's market-first
solution seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting commercial
interruptions.

 

Mirriad currently operates in the US, Europe and the Middle East.

 

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