REG - Mirriad Advertising - Mirriad collaborates with Microsoft

Mirriad AdvertisingAnnouncement

03/05/2023 07:00

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RNS Number : 2466Y  Mirriad Advertising PLC  03 May 2023

3 May 2023

 

 

Mirriad Advertising plc

 

("Mirriad" or the "Company")

 

 

Mirriad collaborates with Microsoft to introduce new API

 

New API facilitates adtech platforms' interoperability with Mirriad's new
Fusion technology.

First release within the new cloud and technology collaboration with Microsoft
is geared to drive product innovation, improved scale and mutual customer
benefits.

 

Mirriad, the leading in-content advertising company, has worked with Microsoft
to build a new API, establishing a roadmap for adopting Microsoft Azure and
its AI capabilities for various use-cases.

 

The Company's new Application Programming Interface (API) is a first release
within the collaboration with Microsoft. The resulting interoperability with
Mirriad's Fusion technology, which enables dynamic insertions by media
partners, is able to support high volumes of real-time data exchange.

 

In practical terms, this enhanced connectivity between media partners and the
wider adtech ecosystem is designed to increase the potential scale of the
programmatic advertising opportunity.

 

Mirriad integrates Microsoft Azure API Management to drive this new
functionality and support Mirriad's ability to further integrate with
complementary Azure services, quickly and securely building new scalable
solutions.

 

Mirriad will also work with Microsoft on technical briefings and closely align
on product roadmaps to exploit the opportunities of the collaboration.

 

Stephan Beringer, CEO at Mirriad, said: "Partnering with Microsoft is an
important milestone for the further development of our in-content advertising
platform, proposition and business.

 

"Microsoft is a leader in cloud technology, cognitive and generative AI, which
are key elements to the new marketing frontier that we're building. The new
API is our first release in the collaboration with Microsoft and a main step
on our path to scale through automation and integration with the programmatic
ecosystem. The wide-ranging agreement with Microsoft can unlock significant
benefits and opportunities for both parties as we continue to develop our
technical capabilities and scale the creation and delivery of contextually
relevant ad experiences in content."

 

 

 

ENDS

 

About Mirriad

Mirriad's award-winning solution creates new advertising inventory for brands.
Our patented, AI and computer vision powered platform dynamically inserts
products and innovative signage formats after content is produced. Mirriad's
market-first solution creates a new revenue model for content owners
distributing across traditional ad supported and subscription services, and
dramatically improves the viewer experience by limiting commercial
interruptions. Mirriad currently operates in the US, Europe and Asia.

 

Enquiries:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Via Charlotte Street Partners or Panmure Gordon

 

Financial Adviser, Nominated Adviser and Joint Broker:

Panmure Gordon

James Sinclair-Ford / Daphne Zhang (Corporate Advisory)

Rupert Dearden (Corporate Broking)

Tel: +44 (0)20 7886 2500

 

Financial Communications:

Charlotte Street Partners

Tom Gillingham

Tel: +44 (0) 7741 659021

 

 

This announcement contains inside information for the purposes of Article 7 of
Regulation (EU) No 596/2014 as it forms part of UK domestic law by virtue of
the European Union (Withdrawal) Act 2018 ("MAR"). Upon the publication of this
announcement, this inside information is now considered to be in the public
domain.

 

 

 

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