REG - Mirriad Advertising - Trading Update

Mirriad AdvertisingAnnouncement

19/12/2025 07:00

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RNS Number : 2050M  Mirriad Advertising PLC  19 December 2025

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF
THE MARKET ABUSE REGULATION (596/2014/EU) AS IT FORMS PART OF UK DOMESTIC
LAW BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018 ("MAR").

 

19 December 2025

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Trading update

 

Mirriad, a leading provider of virtual product placement ("VPP") provides an
update on trading for the year ending 31 December 2025.

 

Revenue for the second half of the year ("H2") is expected to be approximately
£200k, with some final revenue still expected to be recognised before the end
of December. As a result, full year revenue is expected to be
approximately £0.4m.  The vast majority of revenue in H2 to date has been
derived from ROW outside of the US.

 

Cash at 30 November 2025 was approximately £1m and the Company anticipates
receiving a tax credit of c. £350k shortly. As announced in the interim
results, the Company's cost base has been significantly reduced and is
currently approximately £220k per month.

 

Mirriad will provide a full year trading update at the beginning of
January.

 

For further information please visit www.mirriad.com
(https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Flinks.uk.defend.egress.com%2FWarning%3FcrId%3D69442cc1c80b6f8633d508b6%26Domain%3Dallenbycapital.com%26Threat%3DeNpzrShJLcpLzAEADmkDRA%253D%253D%26Lang%3Den%26Base64Url%3DeNrLKCkpsNLXLy8v18vNLCrKTEzRS87P1QcAZssIcA%253D%253D%26%40OriginalLink%3Dwww.mirriad.com&data=05%7C02%7C%7Cef2f7a239c734d9ebb0508de3e531f1f%7Cfc69750aedcc43bebd5b2cbe6f8d8c37%7C0%7C0%7C639016723901107556%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=lEECVIf15HVuShVltEqc9ezog7KRZJz5%2BNEjrJ410n4%3D&reserved=0)
 or contact:

 

 Mirriad Advertising plc

 Louis Wakefield, Chief Executive Officer

 James Black, Chairman                                       c/o Allenby

 Allenby Capital Limited (Nominated Adviser and Broker)

 James Reeve (Corporate Finance)

 Matt Butlin / Lauren Wright (Sales and Corporate Broking)   Tel: +44 (0)20 3328 5656

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform can dynamically insert products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in: EMEA, the US (via a Joint Venture with
Rembrand), and India.

 

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