REG - Mirriad Advertising - Trading Update

Mirriad AdvertisingAnnouncement

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RNS Number : 5512Y  Mirriad Advertising PLC  30 March 2026

30 March 2026

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Trading Update

 

Mirriad, a leading provider of virtual product placement ("VPP"), provides a
trading update on the first quarter of 2026.

 

The Company's trading update, announced on 14 January 2026, noted that it was
cautiously optimistic about Mirriad's outlook and that it was optimistic for a
potentially significant uptick in sales during February and March. This was in
part due to expectations discussed with partners and a seasonal sales increase
expected during Ramadan in the Middle East. However, geopolitical events,
principally the conflict in Iran, regrettably had a major impact on sales
during the period, meaning this did not materialize as anticipated.

 

The Company is pleased to announce that during the quarter it entered into a
services agreement (the "Agreement") with one of the UK's largest media
conglomerates. Under the terms of the Agreement, Mirriad will provide the
company with its VPP solution and try to help them scale incremental revenue
through utilizing Mirriad's VPP solution. The client is currently in market to
brands for a go-to-market test campaign.

 

As at 27 March 2026, the Company had cash and cash equivalents of c. £675k.
Costs continue to be carefully managed, however it is anticipated that the
Company will be required to secure further funding prior to the publication of
its annual report and accounts for the year ended 31 December 2025. Further
updates will be made at the appropriate time.

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
 or contact:

 

 Mirriad Advertising plc

 Louis Wakefield, Chief Executive Officer

 James Black, Chairman                                   c/o Allenby

 Allenby Capital Limited (Nominated Adviser and Broker)

 James Reeve (Corporate Finance)

 Matt Butlin (Sales and Corporate Broking)               Tel: +44 (0)20 3328 5656

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform can dynamically insert products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in: EMEA, the US (via a Joint Venture with
Rembrand), and India.

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