REG - Mission Group PLC - ACQUISITION OF LIVITY

MissionAnnouncement

28/02/2022 07:00

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RNS Number : 9425C  Mission Group PLC (The)  28 February 2022

 

28th February 2022

THE MISSION GROUP plc

 

("MISSION", "the Group")

 

ACQUISITION OF LIVITY

The MISSION Group plc (AIM: TMG), creator of Work That Counts comprising
a network of 16 Agencies delivering real, sustainable growth for its Clients,
today announces the acquisition of Livity (https://livity.co.uk/) ltd
("Livity"), the youth focused creative business for a consideration of £0.1
million, to be satisfied in cash.

Based in Brixton, South London but working globally for its clients, Livity is
the market leader in its space with over 20 years' experience. It works with
leading brands to help them understand youth culture and enable them to engage
with the next generation with purpose. Its Clients include Nike, Google,
Footlocker, YouTube, NPSCC Childline, Dr. Martens & more.

The acquisition will enhance MISSION's brand, strategy, creative and content
capabilities, underpinning the Generation Z marketing offering across the
Group.

Livity also provides a new route to next generation talent for the MISSION.
Diverse by design, Livity's innovative talent strategy is focused on young
people and developing potential based on their skills and interests.

In the financial year ended 31 December 2020, Livity reported a gross profit
of £1.1 million, pre-tax losses of £0.4 million and as at 31 December 2020
had net liabilities of £0.6 million.

 

James Clifton, Chief Executive of The MISSION Group plc, commented: "I'm
delighted to welcome our new colleagues at Livity into the MISSION family.

"This latest acquisition is testament to our continued strategy to focus on
exploring opportunities that further enhance our compelling infrastructure.

"MISSION has a strong track record of acquiring, integrating and helping
ambitious businesses to grow and expand to meet their true potential, both in
the UK market and beyond. Our Clients and prospects are acutely aware of the
growing influence of Generation Z and are eager to explore how they can
successfully engage with the youth audience. Livity offers them unparalleled
expertise and guidance and I look forward to working closely with the team as
we embark on this exciting new phase of growth to realise Livity's full
potential."

Alex Goat, Chief Executive Officer of Livity, said: "I am incredibly proud of
the journey Livity has been on and we are excited to enter the next chapter.
MISSION's focus on creativity, innovation and entrepreneurialism makes it a
natural fit for Livity. They understand that brands need to act with meaning
and have actively embraced our purpose. We are looking forward to becoming
part of MISSION, exploring its brilliant network and planning the future
together."

 

ENQUIRIES:

 James Clifton, Chief Executive Officer

 Giles Lee, Chief Financial Officer

 The MISSION Group plc                            020 7462 1415

 Mark Percy / James Thomas / Fiona Conroy         020 7408 4090

 Shore Capital (Nomad and Broker)

 Kate Hoare / Laura Stewart                       0204 529 0549

 HOUSTON (Financial PR and Investor Relations)

 

 

NOTES TO EDITORS

 

MISSION is a collective of Creative and MarTech Agencies led by entrepreneurs
who encourage an independent spirit. Employing over 1,000 people across 28
locations and 3 continents, the Group successfully combines its diverse
expertise to produce Work That Counts for our Clients, whatever their
ambitions. Creating real standout, sharing real innovation and delivering real
business growth for some of the world's biggest brands. www.themission.co.uk
(https://eur03.safelinks.protection.outlook.com/?url=http%253A%252F%252Fwww.themission.co.uk%252F&data=04%257C01%257C%257C2e2f37c792c7415afaad08d947a9c473%257Cb7e4783d67604ed5b0c156d405b9349b%257C0%257C1%257C637619616734507818%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C2000&sdata=5duO%252FyhgYrmP5I17h1eW4mAaM4%252BhySTEObFl5Dz5R%252Fs%253D&reserved=0)

 

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