REG - Mission Group PLC - ACQUISITION OF MEZZO LABS

MissionAnnouncement

14/02/2023 07:00

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RNS Number : 7909P  Mission Group PLC (The)  14 February 2023

14(th) February 2023

The MISSION Group plc

 

("MISSION" "The Company" or "The Group")

 

ACQUISITION OF MEZZO LABS

 

The MISSION Group plc (AIM: TMG), creator of Work That Counts(TM),
comprising a group of digital marketing and communications Agencies delivering
real, sustainable growth for its Clients, is pleased to announce the
acquisition of Mezzo Labs (https://www.mezzolabs.com/) , a global data science
and digital analytics consultancy.

 

Mezzo Labs is a leading provider of innovative data services with over
16-years' experience in data strategy and architecture, web analytics, CX
analytics, marketing automation, insights generation, data science, Conversion
Rate Optimisation (CRO) and personalisation. Headquartered in London, the
company also has operations in Singapore.

 

Working with global blue-chip Clients - and with a strong presence in
financial services - Mezzo Labs' team of technology and data experts help
brands to get the best from their existing data infrastructure, think faster
using actionable insights, act smarter with the power of analytics and sell
more to their customers.

 

This Acquisition signifies a further step towards achieving MISSION's
strategic and operational goals. Through enhancing its service offering and
expanding its capabilities within the data science and digital analytics
space, MISSION is scaling its ability to target global businesses across a
range of sectors.

 

James Clifton, Chief Executive Officer of The MISSION Group, commented:
"Despite a challenging macro-economic backdrop, MISSION continues to commit to
further developing our capabilities and Client servicing offering through
investing in ambitious brands like Mezzo Labs.

 

Work That Counts(TM) is all about delivering a real business benefit from a
Client's Marketing spend and this latest acquisition will enable MISSION to
provide Clients with bespoke, data-driven digital marketing solutions to
ensure long-term growth."

 

Adrian Kingwell, Founder and CEO of Mezzo Labs said: "Over the last 16 years
we have helped digital marketers turn data into insights so they can deliver
more personalised and effective marketing campaigns. We are delighted to be
joining The MISSION Group plc and its dynamic network of agencies to bolster
the Group's digital analytics capabilities, drive global opportunities and
offer a greater breadth of services for all our clients."

 

 

ENQUIRIES:  

 James Clifton, Chief Executive Officer                

 Giles Lee, Chief Financial Officer                    

 The MISSION Group plc                                020 7462 1415

 Mark Percy / James Thomas                            020 7408 4090

 Fiona Conroy (Corporate Broking)                      

 Shore Capital (Nomad and Broker)

 Kate Hoare / Alexander Clelland / India Spencer      0204 529 0549

 HOUSTON (Financial PR and Investor Relations)

 

NOTES TO EDITORS

 

MISSION is a collective of Creative and MarTech Agencies led by
entrepreneurs who encourage an independent spirit. Employing over 1,000
people across 28 locations and 3 continents, the Group successfully combines
its diverse expertise to produce Work That Counts for our Clients,
whatever their ambitions. Creating real standout, sharing real innovation and
delivering real business growth for some of the world's biggest
brands. www.themission.co.uk
(https://eur03.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.themission.co.uk%2F&data=04%7C01%7C%7C2e2f37c792c7415afaad08d947a9c473%7Cb7e4783d67604ed5b0c156d405b9349b%7C0%7C1%7C637619616734507818%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=5duO%2FyhgYrmP5I17h1eW4mAaM4%2BhySTEObFl5Dz5R%2Fs%3D&reserved=0)
 

 

 

 

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