REG - Mortgage Adv. Bureau - Acquisition of HomeOwners Alliance Ltd

Mortgage Advice Bureau (Holdings)Announcement

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RNS Number : 2805A  Mortgage Advice Bureau (Hldgs) PLC  14 April 2026

14 April 2026

Mortgage Advice Bureau (Holdings) plc

("MAB" or the "Group")

Acquisition of HomeOwners Alliance Ltd

Mortgage Advice Bureau (Holdings) plc (AIM: MAB1.L), a leading
technology-driven UK property finance service, today announces that it has
acquired 100% of the issued share capital of HomeOwners Alliance Ltd ("HOA")
from its founders and Smoove Limited.

The total consideration payable is £1.4m, plus surplus distributable
reserves, with 50% payable on completion and the balance payable over a
two-year period.

HOA is a UK consumer platform attracting millions of web visits annually,
providing guidance, tools, and services to homeowners and prospective buyers.
The acquisition supports MAB's strategy to expand its presence across the
wider home-moving ecosystem, enabling earlier engagement with consumers in the
homebuying journey and extending beyond the point of mortgage advice.

It also strengthens MAB's positioning ahead of any potential changes arising
from the Government's ongoing home-selling and buying consultation. In
addition to introducing mortgage customers, HOA will align with MAB's
preferred suppliers across the wider home-moving process.

Through the integration and enhancement of HOA's digital platform, the Group
expects to:

·      Expand its reach to consumers earlier in the homebuying process

·      Increase lead volumes and extend the range of services available,
including protection

·      Strengthen connections between mortgage advice and complementary
home-moving services

Ben Thompson, Director of Home Moving Strategy at Mortgage Advice Bureau,
commented: "HomeOwners Alliance has built a strong reputation as a trusted
source of information for homeowners and prospective buyers. This acquisition
strengthens our ability to engage with customers earlier in their homebuying
journey and supports our strategy to broaden MAB's role across the wider
home-moving process. We're pleased to welcome HomeOwners Alliance to the Group
and look forward to supporting its continued growth."

Paula Higgins, Founder and CEO of HomeOwners Alliance, added: "HomeOwners
Alliance was created to help people navigate one of the biggest financial
decisions of their lives. By joining Mortgage Advice Bureau, we will benefit
from additional resources and reach, allowing us to expand the guidance,
tools, and research we provide. We will continue to operate independently,
retaining a strong voice for consumers, and are excited about our growth plans
under MAB's ownership."

Enquiries:

 Mortgage Advice Bureau (Holdings) plc             Via Camarco
 Peter Brodnicki, Chief Executive Officer

 Emilie McCarthy, Chief Financial Officer          +44 (0) 20 7710 7600

 Nominated Adviser and Joint Broker

 Keefe, Bruyette & Woods, a Stifel Company

 Erik Anderson / Jason Grossman / Francis North

 Joint Broker

 Berenberg                                         +44 (0) 20 3207 7800

 James Felix / Michael Burke / Dan Gee-Summons

 Joint Broker

 Peel Hunt LLP                                     +44 (0) 20 7418 8900

 Andrew Buchanan / Thomas Philpott / Rob Parker

 Media Enquiries

 Camarco                                           mab@camarco.co.uk

 Tom Huddart / Letaba Rimell

 Investor Relations                                Investor.relations@mab.org.uk

About MAB

MAB is a leading UK property finance platform that connects customers,
advisers, lenders, and insurers throughout the homeownership journey. Through
its scalable, technology-driven intermediary model, MAB delivers personalised
mortgage and protection advice via its proprietary platform, supported by deep
customer insight and a data-rich, digitally enabled framework.

 

Through its partner firms, known as Appointed Representatives (ARs), MAB has
over 2,100 advisers providing expert advice across mortgages, specialist
lending, protection and general insurance products. MAB supports its AR firms
with proprietary technology and services, including adviser recruitment and
lead generation, learning and development, compliance auditing and
supervision, and digital marketing and website solutions.

 

For more information, visit www.mortgageadvicebureau.com
(https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttp-3A__www.mortgageadvicebureau.com_%26d%3DDwMF-g%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DNj006SAhpfJGzqX7TkdnFCOXt8K8HLR6t-m0tfk0sKk%26m%3DgFRfhF8o351YluA18Bjv7ycyKw7h2VVplazDY2IEW0sQ8C0AaYe1Qup_V9gmZQNd%26s%3DKfp85WcIcWHD48Cv6_MtN85WTzPhbcPhgoql1Us5h60%26e%3D&data=05%7C02%7CLetaba.Rimell%40camarco.co.uk%7C49fa9aa74f034fc9a49108dcfff2bf39%7C77a5f6209d7747dba0cd64c70948d532%7C1%7C0%7C638666665356187099%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=OvOcJHyFYzHfR6M9dFsyhwxgXQbIjrac6cGpXoERDmo%3D&reserved=0)

About HomeOwners Alliance

Founded in 2012, the HOA portal attracts millions of visitors annually,
engaging consumers at an early stage of the home-moving process. HOA generates
leads across mortgages, conveyancing, surveys, removals and other
complementary home-moving services. HOA will continue to operate under its
existing brand and maintain its consumer-focused editorial approach.

 

 

 

 

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