RCS - Nexxen International - Nexxen and PeerLogix Launch Exclusive Partnership
15/02/2024 14:00
For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20240215:nRSO1738Da&default-theme=true
RNS Number : 1738D Nexxen International Ltd 15 February 2024
Reach announcement*
15 February 2024
Nexxen International Ltd
("Nexxen" or the "Company")
Nexxen Enhances TV Intelligence Solution with Premium Streaming Data Through
Exclusive Agreement with PeerLogix
The enhancement empowers brands and advertisers with aggregated and scaled
viewership insights
Nexxen, a global, unified advertising technology platform with deep expertise
in video and Connected TV ("CTV"), today announced the augmentation of its TV
Intelligence solution with exclusive aggregated and scaled premium streaming
viewership data from platforms like Netflix, Hulu and Disney Plus. As
streaming services continue to gain traction, a new partnership with
PeerLogix, Inc. - the audience discovery platform recognized as the standard
in tracking over-the-top ("OTT") data across smart TV, desktop and mobile -
further enables brands and advertisers leveraging Nexxen's platform to reach
as many as 50 million households, empowering them to effectively target a
unified TV audience.
Using proprietary technology, PeerLogix captures and catalogues global
consumer viewership data from various leading CTV platforms in real-time.
Integrated with traditional television viewership data (to which Nexxen also
has exclusive access), these comprehensive segments enhance Nexxen's TV
Intelligence solution - an expansive dataset inclusive of Set-Top Box ("STB"),
Automatic Content Recognition ("ACR") and cross-screen panel data - so
advertisers can craft and reach personalized audiences based on a variety of
factors, such as genre or viewing habits.
"The integration of PeerLogix's data into our TV Intelligence solution
enhances our capacity to deliver unparalleled value to our clients through
real-time, premium insights," said Jessica La Rosa, Vice President, TV
Partnerships and Strategy at Nexxen. "We're thrilled to be expanding our
already holistic and representative dataset with cutting edge streaming
viewership data, allowing brands and advertisers to elevate the effectiveness
of their campaigns in the fast-evolving CTV landscape."
"Our partnership with Nexxen represents a significant advancement in the
evolution of advertising to streaming audiences, introducing a more holistic
approach in today's complex media landscape by uniting PeerLogix's robust
viewership data with Nexxen's market-leading platform," said William Gorfein,
Chief Executive Officer at PeerLogix. "This strategic partnership is a pivotal
step forward which offers clients unparalleled insights and enhanced precision
in the targeting of streaming audiences, bridging the gap between linear and
streaming channels via the Nexxen platform to engage diverse television
audiences."
About
Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the
world to utilize video and Connected TV in the ways that are most meaningful
to them. Comprised of a demand-side platform (DSP), supply-side platform
(SSP), ad server and data management platform (DMP), Nexxen delivers a
flexible and unified technology stack with advanced and exclusive data at its
core. Our robust capabilities span discovery, planning, activation,
measurement and optimization - available individually or in combination - all
designed to enable our partners to reach their goals, no matter how
far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United
States, Canada, Europe and Asia-Pacific, and is traded on the London Stock
Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit nexxen.com
(http://nexxen.com/) .
About PeerLogix
PeerLogix serves as the go-to audience discovery platform for advertisers
navigating the evolving OTT/streaming TV ecosystem. The company boasts a
library spanning over seven years of streaming video data, powered by a
patented technology platform that collects and catalogs real-time OTT data,
while utilizing both licensed and publicly available databases to gain
insights into consumer preferences. This capability allows PeerLogix to
precisely build and target advertising audiences across the entire spectrum of
'cord-cutters.' For more information, please visit www.peerlogix.com
(http://www.peerlogix.com/) .
Forward-Looking Statements
This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Nexxen International,
or any of its affiliates, identifies forward-looking statements. All
statements contained in this press release that do not relate to matters of
historical fact should be considered forward-looking statements including,
without limitation, statements regarding anticipated benefits of PeerLogix
partnership and settlement, or any other partnership, settlements, our tech
stack, and any other offerings of Nexxen and any affiliates. These statements
are neither promises nor guarantees but involve known and unknown risks,
uncertainties and other important factors that may cause Nexxen's actual
results, performance, or achievements to be materially different from its
expectations expressed or implied by the forward-looking statements. Nexxen
cautions you not to place undue reliance on these forward-looking statements.
For a more detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should review the
risk factors listed in Nexxen's most recent Annual Report on Form 20-F, filed
with the U.S. Securities and Exchange Commission (www.sec.gov) on March 7,
2023. Any forward-looking statements made by Nexxen in this press release
speak only as of the date of this press release, and Nexxen does not intend to
update these forward-looking statements after the date of this press release,
except as required by law.
Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the
United States and other countries. All other trademarks are the property of
their respective owners. The use of the word "partner" or "partnership" in
this press release does not mean a legal partner or legal partnership.
For more information, please contact:
Nexxen International Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com (mailto:ir@nexxen.com)
Caroline Smith, Vice President of Communications
csmith@nexxen.com (mailto:csmith@nexxen.com)
KCSA (U.S. Investor Relations)
David Hanover, Investor Relations
nexxenir@kcsa.com (mailto:nexxenir@kcsa.com)
Vigo Consulting (U.K. Financial PR & Investor Relations)
Jeremy Garcia / Peter Jacob / Aisling Fitzgerald
Tel: +44 20 7390 0230 or nexxen@vigoconsulting.com
(mailto:nexxen@vigoconsulting.com)
Cavendish Capital Markets Limited
Jonny Franklin-Adams / Charlie Beeson / George Dollemore (Corporate Finance)
Tim Redfern / Harriet Ward (ECM)
Tel: +44 20 7220 0500
*About Reach announcements
This is a Reach announcement. Reach is an investor communication service aimed
at assisting listed and unlisted (including AIM quoted) companies to
distribute media only / non-regulatory news releases into the public domain.
Information required to be notified under the AIM Rules for Companies, Market
Abuse Regulation or other regulation would be disseminated as an RNS
regulatory announcement and not on Reach.
This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
or visit
www.rns.com (http://www.rns.com/)
.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
. END NRAEASALFSXLEFA