RCS - Nexxen International - Nexxen and TCL FFALCON Expand Partnership
08/02/2024 14:00
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RNS Number : 5115C Nexxen International Ltd 08 February 2024
Reach announcement*
8 February 2024
Nexxen International Ltd
("Nexxen" or the "Company")
Nexxen and TCL FFALCON Expand Partnership, Bringing Native Display Inventory
to Advertisers
Months after announcing expanded access to TCL FFALCON's premium TV inventory,
the companies solidify plans to help brands reach audiences across screens
Nexxen International Ltd. (AIM/NASDAQ: NEXN) ("Nexxen" or the "Company"), a
global, unified advertising technology platform with deep expertise in video
and Connected TV ("CTV"), today announced the expansion of its strategic
partnership with TCL FFALCON ("TCL"), a global leading Internet and AI×IoT
service platform. This expansion not only designates Nexxen's supply-side
platform ("Nexxen SSP") as TCL's preferred supply platform partner, but also
grants Nexxen SSP the opportunity to exclusively sell TCL's native display
inventory, solidifying both companies' commitment to providing advertisers
with opportunities to reach highly engaged audiences across screens globally.
Last spring, Nexxen SSP (then known as Unruly) and TCL announced their initial
partnership to expand premium TV inventory access globally. The partnership
granted advertisers direct access to impactful streaming supply in the TCL
Channel, which includes popular entertainment, movies on-demand and live
channels. Now, Nexxen will serve as the exclusive conduit for advertisers
looking to tap into TCL's premium native display inventory as well as its CTV
and OTT inventory, delivering unprecedented access to TCL's extensive and
diverse user base to today's brands and advertisers.
"We are thrilled to deepen our partnership with TCL FFALCON," said Kenneth
Suh, Chief Strategy Officer at Nexxen. "This enhanced relationship not only
positions Nexxen SSP as TCL's preferred supply partner, but also opens up
exciting avenues for advertisers seeking to harness the potential of TCL's
native display inventory. Together, we are dedicated to driving unique value
and engagement for them globally."
"We are excited to further strengthen our strategic partnership with Nexxen,"
said Rebecca Wan, Business Department Leader at TCL FFALCON. "This expanded
collaboration solidifies our commitment to providing advertisers with
exceptional opportunities to reach highly engaged audiences globally. By
entrusting Nexxen and leveraging their expertise in video and CTV, FFALCON
aims to deliver exceptional value and engagement for brands and advertisers in
the evolving over-the-top ("OTT") landscape."
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the
world to utilize video and Connected TV in the ways that are most meaningful
to them. Comprised of a demand-side platform (DSP), supply-side platform
(SSP), ad server and data management platform (DMP), Nexxen delivers a
flexible and unified technology stack with advanced and exclusive data at its
core. Our robust capabilities span discovery, planning, activation,
measurement and optimization - available individually or in combination - all
designed to enable our partners to reach their goals, no matter how
far-reaching or hyper niche they may be. For more information, visit
www.nexxen.com (http://www.nexxen.com) .
Nexxen is headquartered in Israel and maintains offices throughout the United
States, Canada, Europe and Asia-Pacific, and is traded on the London Stock
Exchange (AIM: NEXN) and NASDAQ (NEXN).
About TCL FFALCON
TCL FFALCON is a global leading Internet and AI×IoT service platform
incubated by TCL Electronics. It is responsible for the system operation of
TCL smart screens and general smart screens, while expanding its TV, OTT, and
other businesses, providing home membership services such as films, education,
and lifestyle to users in over 160 countries worldwide. FFALCON has been
selected for the Hurun Research Institute's "2022 Hurun Global Gazelle
Companies" and Forbes' "2020 China High-Growth Gazelle Companies" lists. For
additional product information, please visit www.tcl.com (http://www.tcl.com)
for the full portfolio.
Forward-Looking Statements
This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Nexxen identifies
forward-looking statements. All statements contained in this press release
that do not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements regarding
our employees, talent base, tech stack, products, any other offerings of
Nexxen and any other subsidiaries or affiliates and any benefits thereof.
These statements are neither promises nor guarantees and involve known and
unknown risks, uncertainties. Nexxen cautions you not to place undue reliance
on these forward-looking statements. For a more detailed discussion of these
factors, and other factors that could cause actual results to vary materially,
interested parties should review the risk factors listed in the company's most
recent Annual Report on Form 20-F, which was filed with the U.S. Securities
and Exchange Commission (www.sec.gov) on March 7, 2023. Any forward-looking
statements made by us in this press release speak only as of the date of this
press release, and we do not intend to update these forward-looking statements
after the date of this press release, except as required by law.
For more information, please contact:
Nexxen International Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com (mailto:ir@nexxen.com)
Caroline Smith, Vice President of Communications
csmith@nexxen.com (mailto:csmith@nexxen.com)
KCSA (U.S. Investor Relations)
David Hanover, Investor Relations
nexxenir@kcsa.com (mailto:nexxenir@kcsa.com)
Vigo Consulting (U.K. Financial PR & Investor Relations)
Jeremy Garcia / Peter Jacob / Aisling Fitzgerald
Tel: +44 20 7390 0230 or nexxen@vigoconsulting.com
(mailto:nexxen@vigoconsulting.com)
Cavendish Capital Markets Limited
Jonny Franklin-Adams / Charlie Beeson / George Dollemore (Corporate Finance)
Tim Redfern / Harriet Ward (ECM)
Tel: +44 20 7220 0500
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