RCS - Nexxen International - Nexxen Fuels Growth with Live Sports Offerings

Nexxen InternationalAnnouncement

28/01/2025 14:00

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RNS Number : 8661U  Nexxen International Ltd  28 January 2025

Reach announcement*

 

28 January 2025

Nexxen International Ltd

("Nexxen" or the "Company")

 

Nexxen Fuels Growth with Live Sports Offerings and Key Partnerships, Reaching
Highly Engaged Audiences Across Channels

By collaborating with publisher partners and DSPs, Nexxen saw an increase in
spend on live sports packages, including a 315% increase from StackAdapt
campaigns

 

Nexxen, a global, flexible advertising technology platform with deep expertise
in data and advanced TV, today announced advancements to its live sports
offerings as well as new, key partnerships with publishers in this high-demand
space. With Nexxen's live sports packages - which span linear and streaming -
advertisers and buyers can seamlessly reach highly engaged audiences across
channels. These packages aim to address the fragmented nature of live sports
viewing while also enabling publishers and broadcasters to monetize their
inventory more effectively.

 

Through partnerships with both premium publishers and demand-side platforms
("DSPs") - including FOX Sports, FuboTV, DirecTV and FanDuel Sports Network
(formerly Bally Sports) as well as programmatic advertising platform
StackAdapt - Nexxen is able to offer advertisers the opportunity to boost
campaign engagement and drive spend. In 2024, Nexxen experienced a 315%
increase in spend on live sports deals from StackAdapt campaigns.

 

"Live sports present a unique opportunity for advertisers to connect with
highly engaged audiences across channels," said Greg Joseph, VP of Inventory
Development at StackAdapt. "By leveraging Nexxen's innovative live sports
packages, StackAdapt has been able to deliver exceptional results for our
clients, demonstrating the unparalleled value of strategic partnerships in
driving meaningful outcomes. This collaboration reinforces our commitment to
providing advertisers with access to premium inventory that maximizes
engagement and ROI."

 

Additionally, the largest collection of regional sports networks, FanDuel
Sports Network - which values Nexxen SSP as one of its preferred supply-side
platforms - has continued to see an increase in revenue, as more demand is
channeled through Nexxen's pipes.

 

"Partnering with Nexxen has undoubtedly helped us maximize the value of our
inventory," said Kevin Connelly, Senior Director of Programmatic Sales and
Business Development at FanDuel Sports Network. "Their flexible tech stack and
strategic approach have streamlined our monetization efforts, leading to a
notable increase in revenue. Ultimately, Nexxen's platform provides the
efficiency and reach we need to effectively connect with advertisers,
delivering results for both FanDuel Sports Network and our partners."

 

"The power and impact of live sports is inescapable right now, and we don't
expect these audiences to lose interest any time soon," said Kenneth Suh,
Chief Strategy Officer at Nexxen. "By simultaneously making it easier for
advertisers and buyers to reach sports viewers, and for publishers and
broadcasters to monetize this sought-after inventory, we're helping drive
revenue growth across the board, no matter the channel. It's a win-win."

 

About Nexxen

Nexxen empowers advertisers, agencies, publishers and broadcasters around the
world to utilize data and advanced TV in the ways that are most meaningful to
them. Our flexible and unified technology stack comprises a demand-side
platform ("DSP") and supply-side platform ("SSP"), with the Nexxen Data
Platform at its core. With streaming in our DNA, Nexxen's robust capabilities
span discovery, planning, activation, monetization, measurement and
optimization - available individually or in combination - all designed to
enable our partners to reach their goals, no matter how far-reaching or hyper
niche they may be.

 

Nexxen is headquartered in Israel and maintains offices throughout the United
States, Canada, Europe and Asia-Pacific, and is traded on the London Stock
Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit
www.nexxen.com (http://www.nexxen.com) .

 

For further information please contact:

 

Nexxen International Ltd.

Billy Eckert, Vice President of Investor Relations

ir@nexxen.com (mailto:ir@nexxen.com)

Caroline Smith, Vice President of Communications
csmith@nexxen.com (mailto:csmith@nexxen.com)

Vigo Consulting (U.K. Financial PR & Investor Relations)

Jeremy Garcia / Peter Jacob

Tel: +44 20 7390 0230 or nexxen@vigoconsulting.com
(mailto:nexxen@vigoconsulting.com)

 

Cavendish Capital Markets Limited

Jonny Franklin-Adams / Seamus Fricker / Rory Sale (Corporate Finance)

Tim Redfern / Jamie Anderson (ECM)

Tel: +44 20 7220 0500

 

Forward-Looking Statements
This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Nexxen identifies
forward-looking statements. All statements contained in this press release
that do not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements regarding
the Nexxen sports offerings and key partnerships and benefits or insights
associated with the offering as well as any benefits associated with any of
Nexxen's products and platforms including the Nexxen Marketplaces, Discovery
Tool, cross-screen measurement tools, Data Platform and CTV offering. These
statements are neither promises nor guarantees but involve known and unknown
risks, uncertainties and other important factors that may cause Nexxen's
actual results, performance or achievements to be materially different from
its expectations expressed or implied by the forward-looking statements,
including, but not limited to, the following: negative global economic
conditions; global conflicts and war, including the current terrorist attacks
by Hamas, and the war and hostilities between Israel and Hamas and Israel and
Hezbollah, and how those conditions may adversely impact Nexxen's business,
customers, and the markets in which Nexxen competes. Nexxen cautions you not
to place undue reliance on these forward-looking statements. For a more
detailed discussion of these factors, and other factors that could cause
actual results to vary materially, interested parties should review the risk
factors listed in the Company's most recent Annual Report on Form 20-F, filed
with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6,
2024. Any forward-looking statements made by Nexxen in this press release
speak only as of the date of this press release, and Nexxen does not intend to
update these forward-looking statements after the date of this press release,
except as required by law.

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