RCS - Tremor International - Cross-Platform Planner Boosted, CTV Revenue Climbs
24/08/2023 14:00
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RNS Number : 3749K Tremor International Ltd 24 August 2023
24 August 2023
Tremor International Ltd
("Tremor" or the "Company")
Cross-Platform Planner Gains Momentum as CTV Revenue Climbs
A+E Networks, FOX Corp and soon TelevisaUnivision are early adopters of
Cross-Platform Planner
Launches first-to-market auto-allocation feature allowing for budget
optimization in a single step across linear and digital
Tremor International, the parent company of the unified Nexxen advertising
technology platform with deep expertise in video and Connected TV ("CTV"),
today shared momentum of its Cross-Platform Planner among broadcasters, as
well as new functionality as a result of ongoing technology investment.
Launched in April, the planner enables advertisers to optimize cross-screen
video campaigns while maximizing reach across broadcasters' inventory,
substantially advancing the ad buying experience. Further streamlining the
process, the new addition of a first-of-its-kind Auto Budget Allocation
feature facilitates budget fluidity across linear and digital, and within a
broadcaster's portfolio, through a single step, to achieve maximum media
efficiency across a broadcaster's entire footprint.
Nexxen's Cross-Platform Planner uses advanced, unified data sets to provide
holistic cross-channel optimization - across linear and digital - ultimately
overcoming silos and reducing waste. Early adopters of the tool, A+E Networks,
FOX Corp and soon TelevisaUnivision, are maximizing advertisers' working media
at a time when many brands and agencies are building strategies to reach
consumers across screens.
"Helping advertisers optimize their cross-screen video campaigns across our
inventory is one of our top priorities, and Nexxen's Cross-Platform Planner is
assisting us in delivering this optimization like never before," said Roseann
Montenes, Head of Strategic Audience Solutions/Partnerships and Alternative
Currency Measurement, A+E Networks. "There are few, if any, tools in the
market that blend linear and digital audiences together like the
Cross-Platform Planner, and we're excited to see the ways in which it allows
our advertisers to connect with our viewers without duplication and at scale."
"As cross-screen viewing accelerates, it's essential that we continue to
provide the necessary tools and technology to simplify all aspects of
planning, targeting and measuring for our agency and advertising partners
across the entire FOX Corp portfolio," said Darren Sherriff, VP Advertising
Technology Solutions, FOX Corp. "Nexxen's suite of buy- and sell-side
technology, and the cutting-edge Cross-Platform Planner, provide us with
enhanced tools that allow advertisers to optimize their campaigns across our
leading portfolio and deliver on the promise of true cross-screen, effective
frequency management in a more efficient and easier manner."
"Our entire industry is searching for tools that allow for ultimate
flexibility in planning across linear and digital, which is exactly what
Nexxen's Cross-Platform Planner brings to the table," said Brian Lin, SVP of
Product Management, Advertising, TelevisaUnivision. "With it, broadcasters
like us can offer advertisers cross-screen planning from dollar one, so they
can reach audiences more efficiently than ever."
While Nexxen's Cross-Platform Planner was initially equipped to solve for
unduplicated reach across linear and digital given a fixed budget split, the
new Auto Budget Allocation feature delivers automatically allocated budgets,
down to the dollar, across a client's entire portfolio of assets, while
considering advanced audience targeting, business objectives and constraints,
such as those based on impressions or CPMs. Now, broadcasters can balance a
buyer's preferred outcome with their own optimal yield management; soon,
buyers will be able to access the tool as well, where this ability is even
more critical when activating across an array of inventory types and across
multiple sellers.
"We're thrilled to see the momentum we're gaining across the platform and
particularly with our Cross-Platform Planner, as broadcasters realize what a
game-changer this tool can be both for their monetization, and the advantages
and efficiency they can offer their advertisers. Post-rebrand to Nexxen, we
continue to invest in our technology and greatly value the support and
feedback we're getting from our clients as we do," said Kenneth Suh, Chief
Strategy Officer, Nexxen. "One example of this investment is the Auto Budget
Allocation feature, which we believe answers the market need for greater
fluidity and control over spend amongst streaming properties and enables more
informed scenario planning against strategic audience targets."
In H1 2023, Nexxen grew its CTV revenue to $45.9 million, which reflected
year-over-year growth of 17%.
About Tremor International
Tremor International, the parent Company of the Nexxen portfolio of
advertising technology products and platforms, empowers advertisers, agencies,
publishers and broadcasters around the world to utilize video and Connected TV
in the ways that are most meaningful to them. Comprised of a demand-side
platform (DSP), supply-side platform (SSP), ad server and data management
platform (DMP), Tremor International, through its Nexxen-branded products and
platforms, delivers a flexible and unified technology stack with advanced and
exclusive data at its core. The Company's robust capabilities span discovery,
planning, activation, measurement and optimization - available individually or
in combination - all designed to enable partners to reach their goals, no
matter how far-reaching or hyper niche they may be.
Tremor is headquartered in Israel and maintains offices throughout the United
States, Canada, Europe and Asia-Pacific, and is traded on the London Stock
Exchange (AIM: TRMR) and NASDAQ (TRMR).
For more information, visit www.tremorinternational.com
(http://www.tremorinternational.com) and to learn more about the Company's
recent rebranding, please visit www.nexxen.com (http://www.nexxen.com) .
PR Contact:
Caroline Smith, Vice President, Communications, Nexxen
csmith@nexxen.com
Forward Looking Statements
This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Nexxen, its parent
company, Tremor International, and its affiliates identify forward-looking
statements. All statements contained in this press release that do not relate
to matters of historical fact should be considered forward-looking statements,
including without limitation statements regarding the partnership with
customers such as A+E Networks, FOX Corp and TelevisaUnivision and any
benefits thereof, our tech stack, products (including the Cross-Platform
Planner) and any other offerings of Nexxen and/or any of its subsidiaries or
affiliates. These statements are neither promises nor guarantees but involve
known and unknown risks, uncertainties and other important factors that may
cause the Nexxen group's actual results, performance or achievements to be
materially different from its expectations expressed or implied by the
forward-looking statements. Nexxen cautions you not to place undue reliance on
these forward-looking statements. For a more detailed discussion of these
factors, and other factors that could cause actual results to vary materially,
interested parties should review the risk factors listed in Tremor
International's most recent Annual Report on Form 20-F, which was filed with
the U.S. Securities and Exchange Commission (www.sec.gov) on March 7, 2023.
Any forward-looking statements made by us in this press release speak only as
of the date of this press release, and we do not intend to update these
forward-looking statements after the date of this press release, except as
required by law.
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