RCS - Tremor International - Launch in UK & Expansion in US
21/11/2023 14:00
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RNS Number : 1637U Tremor International Ltd 21 November 2023
Reach announcement*
21 November 2023
Tremor International Ltd
("Tremor" or the "Company")
Nexxen Launches TV Viewership Audiences in U.K., Expands TV Intelligence
Offering in U.S.
The new and expanded data-driven solutions are designed to enhance audience
targeting across channels
Nexxen, a global, unified advertising technology platform with deep expertise
in video and Connected TV ("CTV"), today announced the launch of TV Viewership
Audiences across the United Kingdom, as well as the expansion of its broader
TV Intelligence offering in the United States - a suite of targeting, planning
and measurement capabilities, rooted in contextual and exclusive automatic
content recognition ("ACR") data. Both the launch and expansion are the result
of the consolidation and integration of TV targeting and measurement solutions
into the company's Nexxen Discovery platform and demand-side platform ("DSP").
As consumer preferences evolve and streaming services continue to gain
traction, particularly in the U.K., advertisers must adapt to effectively
reach and engage audiences across linear and streaming platforms. Built to
enable brands to reach and measure audiences with precision and scale,
Nexxen's TV Viewership Audiences leverages exclusive ACR data to create custom
segments based on linear and streaming behaviours, in line with the
fast-changing media landscape.
It is one of three key pillars within Nexxen's TV Intelligence offering, which
include:
· TV Planning & Insights - Proprietary planning tools that help
solve the challenge of who to reach and where to reach them across linear and
streaming environments
· TV Viewership Audiences (also known as TV Activations) - Robust TV
targeting offerings that deliver precise, representative and scalable reach
leveraging TV viewership data, in-content-based attributes or media adjacency
within linear, CTV and over-the-top ("OTT")
· TV Measurement - A blend of in-house and partner-supported
measurement solutions that tie campaign activation to marketing goals across
linear, CTV and digital
Together, these solutions offer a boon to advertising clients who want to
extend their reach across CTV and digital screens as well as those who want to
understand the impact of their linear and digital campaigns on key business
outcomes (e.g., tune-in, foot traffic, conversions, actions). TV Planning and
Insights and TV Measurement are both expected to launch in the U.K. in 2024.
"In a world where every screen is a potential touchpoint, Nexxen is offering
the compass and map to navigate the evolving landscape of TV viewership," said
Jessica La Rosa, Vice President, TV Partnerships and Strategy at Nexxen.
"Through our expanded TV Intelligence solutions and TV Viewership Audiences
launch in the U.K., we're setting a new benchmark for precision and insight in
cross-platform advertising."
About Nexxen
Under the parent Company Tremor International (AIM / NASDAQ: TRMR), Nexxen
empowers advertisers, agencies, publishers and broadcasters around the world
to utilize video and Connected TV in the ways that are most meaningful to
them. Comprised of a demand-side platform (DSP), supply-side platform (SSP),
ad server and data management platform (DMP), Nexxen delivers a flexible and
unified technology stack with advanced and exclusive data at its core. Our
robust capabilities span discovery, planning, activation, measurement and
optimization - available individually or in combination - all designed to
enable our partners to reach their goals, no matter how far-reaching or hyper
niche they may be. For more information, visit www.nexxen.com
(http://www.nexxen.com/)
For further information please contact:
Tremor International Ltd.
PR Contact:
Caroline Smith, Vice President, Communications, Nexxen
csmith@nexxen.com
(https://www.globenewswire.com/Tracker?data=1aDEhIba4YqBiceEEifRa8hco_8J6MRoYMEG_LY-iZeFynKq0ryl2Hi5bq2_HoRRhgvrdDrXsSuTDvLDa9SLE0nlhBEAiR1ab2d3gpxxEQk=)
IR Contact:
Billy Eckert, Vice President of Investor Relations
ir@tremorinternational.com
(https://www.globenewswire.com/Tracker?data=_KQ3scBnCgacBTfOaSl8KKgwdUdgL6awJoJqCQkZMP_c_ki4xvodKs3cQ2W9ENlbSKvnn-6cCZachy9saKAP-knoIr7M90lINXbFSChMIQczTN2xMHKzM2NJqj4uRGcV)
KCSA (U.S. Investor Relations)
David Hanover, Investor Relations
tremorir@kcsa.com (mailto:tremorir@kcsa.com)
Vigo Consulting (U.K. Financial PR & Investor Relations)
Jeremy Garcia
Peter Jacob
Tel: +44 20 7390 0230 or tremor@vigoconsulting.com
(https://www.globenewswire.com/Tracker?data=jta2bfHBVb7aI-M1ldbZ8TlRnT_0tRh-eSF4XftSoKuDyFXT0jGuQkdS0a21959T6IUArut72D0DJN6GPmt9HNX6tPZWpGEGPItMl_ukh9U=)
Cavendish Capital Markets Ltd.
Jonny Franklin-Adams / Charlie Beeson / George Dollemore (Corporate Finance)
Tim Redfern / Harriet Ward (ECM)
Tel: +44 20 7220 0500
Forward Looking Statements
This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Nexxen identifies
forward-looking statements. All statements contained in this press release
that do not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements regarding
the TV Viewership Audiences offering and any benefits thereof, our tech stack,
and other products and/or offerings of Nexxen and any other subsidiaries
affiliates. These statements are neither promises nor guarantees but involve
known and unknown risks, uncertainties and other important factors that may
cause the Nexxen group's actual results, performance or achievements to be
materially different from its expectations expressed or implied by the
forward-looking statements. Nexxen cautions you not to place undue reliance on
these forward-looking statements. For a more detailed discussion of these
factors, and other factors that could cause actual results to vary materially,
interested parties should review the risk factors listed in Tremor
International's most recent Annual Report on Form 20-F, which was filed with
the U.S. Securities and Exchange Commission (www.sec.gov) on March 7, 2023.
Any forward-looking statements made by us in this press release speak only as
of the date of this press release, and we do not intend to update these
forward-looking statements after the date of this press release, except as
required by law.
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