Reuters Insider - Ariana Grande sues Forever 21 for $10 million

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04/09/2019 09:23

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Source: Reuters Insider

Description: The singing superstar Ariana Grande has sued Forever 21 for $10
million, accusing the fashion retailer and a beauty company started by its
billionaire founders' daughters of piggybacking off her fame and influence to
sell their wares. Yahaira Jacquez reports.
Short Link: https://tmsnrt.rs/2NMeK6c

Video Transcript:

Ariana Grande is suing Forever 21 for $10 million, accusing the retailer of
stealing her name and likeness to promote its products. In the complaint filed
in federal court this week, Grande said Forever 21 published unauthorized
images and videos to create the false perception that the pop star was
endorsing the fast fashion brand. Among the accusations: hiring a Grande
look-alike who according to the lawsuit wears a similar outfit to one worn by
the singer and sports a hairstyle all too similar to one she wore in her seven
rings music video. The lawsuit also alleges music and captions with lyrics
from that number one single were used in the marketing campaign which the
complaint says capitalized on the success of Grande's album, Thank U, Next.
Grande's complaint makes it clear she has no deal with Forever 21. The singer
claims the two sides we're in talks about a joint marketing campaign but that
deal broke down when Forever 21 wasn't willing to pay up. The lawsuit claims
that the value of a single social media posts from Grande who boasts 163
million followers on Instagram alone is worth well into the six figures.
Forever 21 did not immediately respond to request for comments