Nu Skin jumps on Mavely platform sale

Nu Skin Enterprises

03/01/2025 13:18

** Shares of Nu Skin Enterprises  NUS.N  jump 18.1% premarket to
$7.75 after beauty products firm announces sale of its Mavely
affiliate marketing technology platform
    ** NUS shares on course for biggest one-day pct advance
since Jul 2, 2020, if gains hold
** Provo, Utah-based Nu Skin says its Rhyz subsidiary sold
Mavely to influencer and social-media marketing firm Later, a
portfolio co of Summit Partners, for approx $250 mln in cash and
stock
** According to the agreement, Nu Skin said consideration
includes $230 mln in cash and shares of combined Later/Mavely
business valued at $20 mln
    ** Nu Skin expects to retain ~$207 mln in cash and $10 mln
in stock after payment of ~$33 mln to other Mavely holders
    ** Co says deal generated roughly five-times return on its
cumulative investment in Mavely since acquiring platform in 2021
    ** It says plans to use transaction proceeds to pay down
debt, and buy back stock under existing repurchase program
    ** NUS shares have market cap of $326 mln through Thurs
close
    ** Stock closed at $19.24 a year ago

(Lance Tupper is a Reuters market analyst. The views expressed
are his own)
((lance.tupper@tr.com 1-646-279-6380))