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Gravity4 says raises offer for Sweden's Tradedoubler, shares suspended again

By Anna Ringstrom and Helena Soderpalm 
    STOCKHOLM, May 20 (Reuters) - U.S. online marketing firm 
Gravity4 said on Wednesday it had raised an offer for Swedish 
peer Tradedoubler  TRAD.ST  to 565 million crowns ($67.7 
million), but Tradedoubler declined to confirm any formal 
takeover bid had been made. 
    Shares in Tradedoubler soared on Gravity4's statement before 
being suspended for a second time in less than a week. 
    Tradedoubler said last week it had received a letter from 
Gravity4 stating its interest in buying shares in the company, 
adding that no formal takeover offer had been presented.  
    Tradedoubler Chief Executive Matthias Stadelmeyer declined 
to comment on Wednesday whether Gravity4 had since then made any 
formal offer for the Swedish company.     
    "This is a matter to be handled by the board of directors of 
Tradedoubler ... The situation is investigated together with the 
stock exchange in Stockholm. Once that is all clear we will 
issue a press release," he told Reuters. 
    Gurbaksh Chahal, founder and chief executive of Gravity4, 
was not available for comment.  
    Gravity4 said in a statement it had doubled a previous offer 
to 565 million crowns, corresponding to 13.40 crowns per 
Tradedoubler share. However, it said half of the offer would 
consist of stock in the unlisted company, raising the question 
how these shares would be valued. 
    Two weeks ago Gravity4 said it was making a $350 million bid 
for Rocket Fuel  FUEL.O . Rocket Fuel's board rejected the 
offer, saying it was "not credible, highly conditional and 
inconsistent with customary public company transactions". 
 ID:nASB09N4Q  
    The company's latest acquisition was that of Swedish adX 
Search on May 4.  
    Tradedoubler shares have soared over 60 percent since the 
company confirmed Gravity4's interest in the company on Friday. 
    The shares were suspended for a few hours on Friday.        
($1 = 8.3390 Swedish crowns) 
 
 (Additional reporting by Olof Swahnberg, editing by David 
Evans) 
 ((anna.ringstrom@thomsonreuters.com; +46 8 700 1134; Reuters 
Messaging: 
anna.ringstrom.thomsonreuters.com@thomsonreuters.net)) 
 
Keywords: TRADEDOUBLER M&A/

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