Beauty co Oddity Tech rises after announcing $200 mln buyback

Oddity Tech

12/03/2026 15:40

** Israeli-based online beauty and wellness firm Oddity Tech ODD.O shares up 8.3% to $13.58 on Thurs after new buyback plans

** ODD early Thurs said board approved $200 mln share repurchase program replacing previously announced $150 mln buyback plan

** Co said it repurchased approx $97 mln under prior repurchase authorization including approx $50 mln YTD

** On Feb 25, ODD shares plunged 49% to close at $14.74 after co forecast 30% y/y decline in Q1 rev citing higher customer acquisition costs and dislocation with its largest advertising partner

** ODD has ~57.4 mln shares outstanding for about $720 mln market cap as of Weds

** Even with the gain on the session, shares down 66% in 2026. Stock hit record intraday low of $10.80 on Mar 2

** Of 11 analysts covering the stock, 1 rates "buy", 8 rate "hold" and 2 recommend "sell", per LSEG

** Median PT of $21.50 down from $59 a month ago and $70 on Dec 12

(Lance Tupper is a Reuters market analyst. The views expressed are his own)

((lance.tupper@tr.com 1-646-279-6380))