April 28 (Reuters) - Omnicom OMC.N beat Wall Street expectations for first-quarter revenue on Tuesday, aided by strong customer spending in its advertising and media segments.
A push to incorporate artificial intelligence to enhance marketing campaigns has led to resilient advertising revenue despite difficult global economic conditions threatening to depress customer budgets.
The advertising firm reported a nearly 73% increase in operating expenses to $5.6 billion in the first quarter, tied to the acquisition of Interpublic Group.
Shares of the company were down around 1% in extended trading.
Omnicom reported first-quarter revenue of $6.24 billion, beating estimates of $5.71 billion, according to data compiled by LSEG.
It reported profit per share of $1.35 in the first quarter, compared with a profit of $1.45 per share, a year ago.
(Reporting by Zaheer Kachwala in Bengaluru; Editing by Sahal Muhammed)
((Zaheer.Kachwala@thomsonreuters.com;))