** Shares in European gaming stocks are up after Take-Two
Interactive TTWO.O said on Monday it would buy "FarmVille"
maker Zynga ZNGA.O for $11 billion, the sector's largest ever
deal urn:newsml:reuters.com:*:nL4N2TQ2A8
** Analysts flag a possible bidding war during the 45-day
go-shop period, and possible M&A activity elsewhere
** Amsterdam-listed tech investor Prosus PRX.AS - which
owns a stake in China's Tencent 0700.HK - is up 4%, while
France's Focus Home Interactive ALFOC.PA and Ubisoft
UBIP.PA , the maker of "Assassin's Creed", rise 3%
** Despite ratios well below those reflected in the Zynga
deal, Midcap Partners says Ubisoft's strategic value is at least
equivalent, nodding to the firm's production capacity and
"extraordinary brand and games portfolio"
** Meanwhile Poland's CD Projekt CDR.WA , British Frontier
Developments FDEV.L and Sweden's Embracer EMBRACb.ST rise
1-2%
** Jefferies says it wouldn't be surprised if a bidding war
emerged out of Zynga's 45-day go-shop period, while Cowen & Co.
puts the chance of a higher bidder coming in at around 20%
** Cowen names Electronic Arts EA.O as the most obvious
candidate and doesn't discount Tencent, Applovin APP.O , Amazon
AMZN.O or Netflix NFLX.O , but says Activision Blizzard
ATVI.O seems unlikely due to internal issues and focus on
mobile gaming
(Reporting by Sarah Morland)
((sarah.morland@tr.com
mailto:sarah.morland@thomsonreuters.com))