** Brokerages initiate coverage on Japanese payments app PayPay PAYP.O as research quiet period ends
** Jefferies initiates with a "buy" rating, saying, "our bullish view is driven by PayPay’s unmatched leadership in Japan’s fast-growing cashless payments market, its massive user base and expanding ecosystem"
** Adds, the Japanese Government is encouraging the use of cashless transactions by increasing coupons and point rewards at the municipal level and linking ID cards to payments
** Analysts at Benchmark say, "PAYP sits at the intersection of three powerful secular tailwinds – cashless adoption, embedded finance, and platform monetization"
** PAYP secured a valuation of $12.7 billion in its Nasdaq debut after shares opened at $19, compared with the $16 offer price
** Deutsche Bank starts coverage with "hold" rating "due to PAYP’s premium valuation relative to other high-growth fintech peers, execution risk associated with the company’s crucial, but early-stage, cross-selling strategy into financial services"
** As of last close, stock up 31.4% since its debut on March 12
(Reporting by Pragyan Kalita in Bengaluru)
((Pragyan.Kalita@thomsonreuters.com;))