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UK's Pearson falls; J.P. Morgan downgrades to 'neutral'

BUZZ-UK's Pearson falls; J.P. Morgan downgrades to 'neutral'

** Shares of British education company Pearson PSON.L fall nearly 2% to 1,291.5p premarket

** J.P. Morgan downgrades the stock rating to "neutral" from "overweight"; trims PT to 1,420p from 1,430p

** Brokerage says co's AI discount has narrowed after it highlighted that most of its revenue comes from complex workflows and print businesses that are less exposed to AI disruption

** "While Pearson should be resilient, there are also opportunities for AI efficiencies, for AI to help personalise learning experiences, and that more broadly, AI will increase the need for learning, reskilling, assessment, and certification."- J.P. Morgan

** Eleven analysts rate the stock "hold" on average; median PT is 1,300p - data compiled by LSEG

** Up to last day's close, the stock had risen 25.5% YTD


(Reporting by Akriti Shah in Bengaluru)

((akriti.shah@thomsonreuters.com ; X, formerly Twitter: @AkritiShahh))

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