** William Blair initiates coverage on enterprise software
firm Pegasystems Inc PEGA.O with a "market perform" rating
** Brokerage says PEGA has developed a competitive moat for
its platform in the enterprise intelligent automation and
customer engagement markets
** Adds PEGA remains set to benefit from digital
transformation themes and shifting consumer preferences toward
digital interactions
** "We believe Pegasystems’ hyperfocus on its core markets
has helped the company develop deep vertical expertise" -
William Blair
** Five brokerages rate the stock "buy" or higher, 9 "hold"
and 1 "sell" or lower; their median PT is $50
** PEGA up 38.76% YTD
(Reporting by Aniruddha Ghosh in Bengaluru)
((Aniruddha.Ghosh@thomsonreuters.com; 91 83 83 81 2416;))