Plby Group Q1 revenue rises 5% but misses estimates

Playboy

11/05/2026 21:21

Corrects name of company to "Playboy" from "Plby Group" in headline, no changes to text

Overview

Pleasure and leisure firm's Q1 revenue rose 5% yr/yr but missed analyst expectations

Q1 adjusted EBITDA more than doubled yr/yr but missed analyst estimates

Net loss narrowed as company reduced operating expenses and paid down debt with China JV proceeds

Outlook

Company expects licensing revenue to remain highly predictable, anchored by contractual guarantees

Playboy plans to use forthcoming UTG proceeds to further reduce senior debt

Company sees continued growth in Honey Birdette and audience expansion through content strategy

Result Drivers

HONEY BIRDETTE SALES - Direct-to-consumer revenue rose 15% yr/yr, driven by continued strong sales of full price Honey Birdette products, especially in the U.S.

LICENSING REVENUE DECLINE - Licensing revenue fell 5% yr/yr, primarily due to the expiration of a small number of licensing agreements

OPERATING EXPENSE REDUCTION - Operating expenses fell 9% yr/yr, mainly due to lower payroll expense, partially offset by higher costs of sales and transaction expenses related to the new China JV

Company press release: ID:nGNX9pTnND

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q1 Revenue
Miss
$30.20 mln
$30.61 mln (3 Analysts)
Q1 Net Income
-$4 mln
Q1 Adjusted EBITDA
Miss
$5 mln
$6.08 mln (3 Analysts)
Q1 Basic EPS
-$0.03
Q1 Operating Expenses
$31.90 mln
Q1 Operating Income
-$1.64 mln


Analyst Coverage

The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 2 "strong buy" or "buy", 1 "hold" and no "sell" or "strong sell"

The average consensus recommendation for the apparel & accessories retailers peer group is "buy"

Wall Street's median 12-month price target for Playboy Inc is $3.00, about 66.7% above its May 8 closing price of $1.80

The stock recently traded at 22 times the next 12-month earnings vs. a P/E of 21 three months ago

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)