ICICI Securities initiates coverage on India's Prime Focus with 'buy,' cites rising VFX demand
BUZZ-ICICI Securities initiates coverage on India's Prime Focus with 'buy,' cites rising VFX demand Sept 7 (Reuters) - ** Global audiences' rising demand for richer theatrical experiences is driving higher VFX content in movie budgets, with Prime Focus PRFO.NS likely to be a key beneficiary, ICICI Securities says
** Brokerage initiates coverage on the post-production co with "buy" rating and 375-rupee price target
** Says co's visual-effects business had order book of about $1 billion as of March 2026, with 60% contracted and the rest in a highly visible pipeline
** Co's AI business could help diversify its customer base beyond traditional filmmaking -- ICICI
** Adds, more than 90% of revenue comes from recurring customers, including Warner Bros, HBO, Disney, Fox, Sony and Netflix
** Stock trades flat in a broader weak market
(Reporting by Aleef Jahan in Bengaluru)
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ICICI Securities initiates coverage on India's Prime Focus with 'buy,' cites rising VFX demand