** Shares of insurer Principal Financial PFG.O rise as
much as 3.1%, last up 2.3% at $80.23
** Raymond James upgrades PFG to "strong buy" from "market
perform"; sets PT of $99, a 26.2% upside to stock's last close
** Brokerage says PFG is becoming "a one-stop shop" for
retirement plans and services, employee benefits and life
insurance offerings
** Adds PFG can boost its revenue growth by cross-selling
across segments
** One of 14 brokerages rate stock "strong buy", 12 "hold"
and one "strong sell"; their median PT is $85 - LSEG
** Including session's moves, PFG stock up 1.8% YTD
(Reporting by Arasu Kannagi Basil in Bengaluru)
((ArasuKannagi.Basil@thomsonreuters.com;))